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#GINGERBUNNZ | PODCAST: Redefining the rules of Millennial Music Street Hustling

#GINGERBUNNZ | PODCAST: Redefining the rules of Millennial Music Street Hustling

#GINGERBUNNZ | PODCAST: Redefining the rules of Millennial Music Street Hustling

Ginger bunnz

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I’m out the hood, but close enough to feel the danger

Coke money slowing up we had to switch the lane up

Niggas had they hands out the second that we came up

Like pitchers on the mound we had to watch for the change up

Lyrics from the track “Trusting People”

Gingerbunnz understands the odds, stereotypes, pain, struggles, and rewards that come with the music business. Her ability to analyze a life-changing situation in real-time and detect truth or bullshit is a rare quality she possesses—the musical journey of Gingerbunnz streams like a VH1 “Behind The Music” documentary.

The path of greatness entails death-defying moments that derail and discourage most people and catapults others to upper echelons of success. Gingerbunnz childhood roots provided a rock-solid foundation and enabled her always to remain self-made.

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Mikey Badass: The New Breed of Music Millennials

Mikey Badass: The New Breed of Music Millennials

Mikey Badass: The New Breed of Music Millennials

JLC AAG RECORDS

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Some people are born with three strikes and “NO PLAN B.” Young Black males struggle to survive in a world where police brutality hoovers over their daily presence, admiration for street life luxuries, and the allure of the drug game, which includes unlimited moneywomen, and powerMichael Flemming, aka Mikey Badass, was born into the notorious street life of Evansville, Indiana. Incarceration plagued Mikey Badass during his early childhood years and almost derailed his future music career. Mikey Badass was born with the God-given ability to transform pain into 16 bars of rap poetry.

From the beginning, Mikey Badass saw the world from a different lens than his childhood friends and enemies. The drug game provided Mikey with mental toughness and tenacity that would launch his music career. Mikey Badass understood the balance between “life and death,” and most importantly, he witnessed how death has no friends. Mikey Badass detached from the “Fast and Furious” lifestyle of the drug trade and converted his hustle towards music. The revenue he acquired from drug selling financed his studio sessions, music equipment, business travel, and online presence.

Mikey Badass began his record label in 2017 titled “MB Multimedia Group.” Underneath the MB Multimedia Group umbrella includes a record label, clothing line, online marketing firm, and publishing agency. Mikey Badass released his critically acclaimed lead single “Slide On Em” via MUSICHYPEBEAST/EMPIRE in 2018. The lead track became an instant success on music streaming giant Spotify and has generated over 50,000 streams in over 14 countries.

Mikey Badass has developed a robust musical following via Pandora, and his single has been streamed more than 80,000 times and counting. The brand of Mikey Badass is making serious strides in the digital music business and via social media. Mikey Badass life has been conflicted since the day of his birth, but he has never allowed anyone or anything to prevents him from pursuing his dreams. Mikey Badass is the New Breed of Music Millennials.

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IAMJOSHSTONE: Fury of the White Tiger

IAMJOSHSTONE: Fury of the White Tiger

IAMJOSHSTONE: Fury of the White Tiger

JLC AAG RECORDS

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IAMJOSHSTONE: Fury of the White Tiger

I enter the lobby and request the room Josh Stone is recording at currently. The receptionist informs me he’s on the 12th floor in room Q4. As I take this long elevator ride, I’m playing his track “Real Vibez Only” in my F-Buds powered by Figgers Wireless and there’s a specific verse that’s stuck in my head. He says, “he won’t Post Malone it or fake up a gimmick, cause I feel like if Pac and BIG were here, they wouldn’t represent it, I wouldn’t 69 it just for the critic’s tattoo my face and hair and end up in prison”. That verse gave me a small mental snapshot into the mindset of Josh Stone. I walk into room Q4, and I feel like I’m on set of California Love with Tupac and Dr. Dre!!

They’re voluptuous exotic women blowing on hookahs and smelling like the perfume section in Saks Fifth Avenue. They’re drinking Dusse and eating Wingstop chicken wings and zoning out to the track “Get Gone” by Josh Stone. My eyes land on Josh Stone, and he’s surrounded by a wall of tall, muscular black men dressed in customized made shirts, Timberland boots, and dark color hoodies inside the recording booth. I ask the music engineer, “why is everybody inside the booth with Josh?” He says very quietly, “every lyric that comes out of Josh’s mouth has to embody and symbolize the culture of New York Hip-Hop.”

I approach Josh inside the booth, and he’s sweating profusely on his face and arms. His entire team stares directly into my eyes as I ask Josh can we conduct the interview in Room 3 for privacy reasons. Josh agreed and alerted his security detail of the new location. I asked Josh why everyone is so concerned with all his lyrics? He leans over and removes his “Ray Banz” and says, “my rap legacy can only be told once.” Everything matters to Josh Stone, and there is no rewind button. He tells me the story of how Rap Icon/Legend “Chuck D” advised him to compose lyrics that reflect his poetic roots and skill set of producing tracks. Josh smiled proudly and said the insight from “Chuck D” changed his whole approach to rap music. He understood how to infuse music production into storytelling for a global audience. His assistant brings us a chilled Ace of Spades bottle of champagne and a well-organized fruit platter. Josh and I thank his assistant as she pours two glasses of Ace of Spades. Her beauty and goddess fragrance command my attention as she exits the room. As I come back to reality, Josh begins to explain his musical journey and “Real Vibez Only” imprint. Josh makes it very clear that he is the pure reflection of Hip-Hop with no exceptions.

Josh Stone is a brown-eyed White American Hip-Hop artist at the epicenter of rap culture. I lean forward and look Josh straight into his eyes and asks a simple question. How in the world can a white guy from Long Island write and produce for musical giants such as Jim Jones, Tony Yayo, Maino, and Nicki Minaj??? Josh gives me a wicked stare and responds strongly by saying, “writing and producing is a God-given ability. Either you have a higher connection with the music or not.”

I recline my chair and compliment Josh on his music success over the past 12 months. His “Real Vibez Only” imprint released 4 records via MUSICHYPEBEAST/EMPIRE and accumulated 1,000,000+ digital streams across Spotify, Apple Music, Pandora, and Deezer. Josh tells me each record reflects his versatile lifestyle and intricate dynamics of his childhood. His engineer dips his head into the room and asks Josh if he was ready to finish his latest track, “What They Talking About.” Josh asks me if I’d mine moving the interview back into room Q4.

I said I would love to and hear him kill this track. He grabbed the bottle of Ace of Spades and finished the bottle, and we switched rooms. Josh walks back inside and illuminates the entire room with his 1,000,000-watt smile and Rayban Wafer sunglasses. He enters the recording booth and gives me this animalistic stare of dominance. The music engineer ques the track, and everybody in the room directs their focus on the focal point of interest Josh Stone. The body language of Josh Stone evokes rage, unparalleled confidence, an assassin trained focus. The Fury of the White Tiger is unleashed and positioned for pure dominance in Hip-Hop.

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