by Pharron Fields | Aug 21, 2025 | Business News, Latest, Music News |
Photo by Frankie Cordoba on Unsplash
For over a decade, digital streaming platforms have dominated the way people discover and consume music. They’ve revolutionized access, given listeners millions of songs at their fingertips, and provided artists—particularly independent ones—with the promise of a level playing field. But over the last couple of years, that promise has started to fade. A new movement is emerging among indie musicians: one that favors direct-to-consumer models over mainstream streaming platforms. This isn’t rebellion—it’s a response to economics, ownership, and a desire for long-term sustainability.
The Harsh Reality of Streaming Revenue
At first glance, streaming seems like a great way for artists to reach global audiences. A song can travel across countries overnight, algorithmic playlists can spike visibility, and listeners can easily find new artists. But for all its reach, streaming delivers little reward for most artists financially. Many musicians have realized that their play counts look impressive, but their income doesn’t match. That’s because the underlying payment structure doesn’t favor small-scale creators.
Streaming services operate on a revenue-sharing system. Each month, the platform calculates the total number of streams across all songs and divides the subscription revenue based on what percentage of plays each song received. This means artists are not paid per play in any fixed or reliable sense. Instead, they earn a slice of the monthly pie that gets smaller the more the platform grows and the more competitive the streamshare becomes.
This structure overwhelmingly favors major label artists and viral chart-toppers. For independent artists, it often translates to a payout of just a few dollars for thousands of streams. Spotify, one of the biggest platforms, typically pays between $0.003 and $0.005 per stream. At that rate, an artist would need roughly 333,000 streams to earn just $1,000. Meanwhile, even Apple Music and Amazon, which pay slightly better, still require over 100,000 streams to hit the same mark. With no flat rate, the income is not only low but also unpredictable.
Streaming Thresholds and the New Gatekeeping
In 2024, Spotify introduced a new policy that added insult to injury for small artists. Under this update, any song that fails to accumulate 1,000 streams in a 12-month window is excluded from royalty payments. The company positioned this move as a way to reduce low-quality uploads and fraudulent activity. But it had a side effect that hit legitimate indie artists the hardest—especially those with niche fanbases or smaller catalogs.
This policy pushed many artists to reassess their reliance on streaming. If your music isn’t hitting a certain level of volume, it’s now simply not worth anything to the platform, no matter how much effort went into it or how meaningful it is to fans. This effectively introduced a new form of gatekeeping. Not based on talent, but on numbers.
Rethinking Value: Why Artists Are Selling Direct
In light of these challenges, a wave of musicians is finding new hope in older models—with a modern twist. Selling music, merch, and experiences directly to fans has emerged as a powerful alternative to the streaming economy. When artists go direct, they not only get paid more per transaction, but they also regain a sense of control and connection that streaming cannot offer.
Let’s break down the math. If an artist sells 200 digital albums at $10 each through their own site or a DTC platform, and keeps 80% of the revenue, they take home $1,600. That’s more than what they’d earn from hundreds of thousands of Spotify streams—and they get paid faster, often within a couple of days. This model puts the artist back in charge. They set their own price, keep the data, and engage their audience on their terms.
Owning the Fan Relationship Is the Game-Changer
Perhaps the biggest advantage of the direct model is access to fans. Streaming platforms are designed to keep users inside the app. They don’t share listener data with artists, which means the musician never truly knows who their fans are. They can’t reach out directly, promote shows, or sell merchandise easily. They just have to hope the algorithm favors them again.
Going direct changes this dynamic completely. When someone buys music from an artist’s store or a DTC platform, the artist gets their contact information. They can now build an email list, send SMS updates, and keep fans informed about new projects or tour dates. This turns passive listeners into loyal supporters—and those relationships last far longer than a playlist add.
Some platforms even include built-in CRM (customer relationship management) tools that make it easy to segment fan lists and create custom campaigns. Artists can reward top fans, run promotions, or offer exclusive content. This isn’t just marketing—it’s community-building. And that’s something no streaming platform can replicate.
Scarcity and Exclusivity as Revenue Multipliers
One of the most effective strategies in the direct-to-consumer model is using scarcity to drive action. Artists are now releasing music as limited-time digital “drops” or exclusive early-access bundles before ever touching streaming platforms. Fans who want to be the first to hear new songs are encouraged to buy rather than wait. This urgency turns first-week hype into real money and helps fund future releases.
Artists can also experiment with tiered pricing. For example, they might offer a basic album for $10, a deluxe edition for $25 with bonus tracks, and a $50 VIP package that includes a video call or signed item. Fans love the chance to support artists in meaningful ways—and artists earn far more per fan compared to what streaming provides.
Ethics and Brand Alignment Matter Too
For some musicians, this shift is not just about revenue but about values. Large streaming platforms make business decisions that may clash with an artist’s beliefs—whether it’s partnerships with controversial companies, investment in industries like defense tech, or failure to support marginalized communities. Selling direct gives artists the freedom to run their business in a way that aligns with their personal ethics.
When artists own the entire sales process, they’re no longer beholden to corporate policies or opaque algorithms. They get to decide what they release, how they price it, and who they serve. This creative and ethical freedom is invaluable for many.
The Rise of Artist-Centric Platforms
New tools are making it easier than ever for artists to make the shift. EVEN and Nebula are two standout platforms helping lead the way. EVEN allows musicians to sell digital releases, merch, and bundled experiences directly to fans. Artists can customize pricing, capture fan data, and use built-in marketing features to manage ongoing campaigns.
Nebula takes a different angle. It uses blockchain technology to let fans buy fractional ownership of songs. In return, they earn a share of the royalties generated by the music. This turns listeners into stakeholders and allows artists to raise funding without signing away rights to labels. It’s a bold new model for community-funded creativity.
Both platforms prioritize independence. They’re designed not to replace streaming, but to give artists more tools to succeed outside it. And the best part? They let artists decide how much or how little they want to use traditional DSPs in their strategy.
A Smarter Strategy for a Changing Industry
Many indie artists are adopting a hybrid approach. Instead of abandoning streaming altogether, they’re reframing it. Streaming becomes a discovery tool, not the primary monetization method. New music is released first through a paid drop on the artist’s own site or platform, where the core audience can buy it and support the artist directly. Afterward, it’s released to streaming for visibility and algorithmic traction.
This strategy allows artists to earn upfront from their biggest supporters and still reach wider audiences later. It’s not about rejecting the mainstream—it’s about making it work for you, on your own terms.
Direct Sales Aren’t Just for Albums
The beauty of the DTC model is that it extends far beyond just selling music. Artists can bundle their releases with behind-the-scenes content, virtual meet-and-greets, concert tickets, merch, or even fan-only community access. These experiences increase the value of each transaction and deepen the fan connection.
At live shows, artists can sell limited edition merch or use QR codes to drive traffic to their digital storefronts. The same principle applies online: every post, livestream, or tweet becomes an opportunity to guide fans to a space the artist owns.
Where Things Are Headed
As the music landscape continues to evolve, more independent artists are realizing they don’t have to play by the rules set by streaming giants. The tools for independence are finally here. And while streaming platforms will continue to dominate mass consumption, they no longer have to dominate the business of being an artist.
The DTC movement isn’t just a trend—it’s a fundamental shift in how artists think about their careers. It’s about turning fans into partners, attention into income, and data into long-term opportunity. In a world where streams rarely pay the bills, selling direct might just be the future of music for those who want to stay creative, stay independent, and stay in business.
by Jonathan P-Wright | Jul 11, 2025 | Latest, Music News |
Photo by Mariia Shalabaieva on Unsplash
In a move that underscores its commitment to creativity and musical excellence, Apple Music has revealed a monumental new development in Los Angeles: a sprawling, next-generation studio and artist hub, unveiled to mark the streaming giant’s 10th anniversary. This initiative is more than a commemorative gesture—it’s a strategic leap forward, designed to empower artists, elevate production standards, and redefine the relationship between musicians, technology, and global audiences.
Reflecting on a Decade of Disruption
Since its 2015 debut, Apple Music has played a transformative role in the digital music revolution. Over the past ten years, the service has grown from an ambitious streaming platform into a cultural powerhouse, influencing everything from how people discover new tracks to how artists launch careers. Unlike its early competitors, Apple Music made it a priority to blend cutting-edge technology with a human touch—emphasizing expertly curated playlists, artist-driven content, and exclusive programming.
Celebrating ten years at the forefront of music streaming, Apple has chosen to mark this milestone not just with nostalgia, but with bold action. The new Los Angeles creative campus signals a new era: one where musicians, producers, and content creators have unprecedented resources and opportunities at their fingertips.
A Hub Designed for Today’s Artist
Opening in the heart of Los Angeles this summer, Apple’s latest venture goes far beyond the confines of a traditional music studio. Rather, it’s conceived as a dynamic “creative campus”—a multi-purpose space where innovation, technology, and artistry meet. This campus is a physical manifestation of Apple’s belief that, in the digital age, music-making should be collaborative, immersive, and deeply personal.
Rachel Newman, co-head of Apple Music, articulates this vision clearly: “Apple Music Radio has always been a home for storytelling and artistry, serving as a space for bold conversations and surprising moments. With this new studio we are furthering our commitment to creating a space for artists to create, connect, and share their vision.”
Next-Level Facilities to Power Creativity
The scope of Apple’s new Los Angeles studio is nothing short of impressive. Spread across three stories and more than 15,000 square feet, the campus has been meticulously designed to inspire creativity and provide world-class resources for every facet of music and content production. Here’s what sets this facility apart:
- Immersive Radio Studios: Two technologically advanced radio studios are at the heart of the space, equipped with Apple’s cutting-edge Spatial Audio capabilities. These studios can seamlessly switch between configurations, hosting live interviews, casual artist chats, or even spontaneous live performances. The flexibility ensures that every moment—planned or unscripted—can be captured in stunning, multidimensional sound.
- Expansive Performance Soundstage: The campus features a massive 4,000-square-foot soundstage, built to handle everything from intimate live sets and multi-camera video shoots to exclusive fan events and screenings. With this, Apple enables artists to create high-production-value events that connect directly with audiences—whether live in-person, streamed worldwide, or repurposed as exclusive content.
- Dedicated Spatial Audio Mixing Lab: Sound quality is a top priority, and Apple has equipped its mixing room with a state-of-the-art 9.2.4 PMC speaker array. This technology is at the forefront of the industry, allowing artists and producers to experiment with Spatial Audio and craft immersive soundscapes that are rapidly becoming the new standard for music.
- Onsite Content Creation Suite: Understanding the power of instant, visually engaging media, Apple has included a comprehensive suite for photography, social media, and video editing. Artists and their teams can create, edit, and share real-time content, ensuring their creative process is documented and their promotional needs are met without ever leaving the building.
- Private Isolation Booths: To support songwriting, podcasting, or sensitive interviews, the campus offers several soundproof booths, providing privacy and a focused environment for artists to capture their ideas and emotions without distractions.
- Artistic Hallways and Archives: More than just functional corridors, the campus’s hallways double as living galleries. The A-List Corridor and Archive Corridor display iconic moments, artwork, and photographs from Apple Music’s own journey and from artists who have shaped its legacy.
Connecting a Global Creative Network
This Los Angeles campus isn’t a standalone project. Apple has been quietly building a network of creative hubs across the world, in cities famed for their musical histories and vibrant communities—New York, Tokyo, Berlin, Paris, and Nashville among them. The company has announced that even more hubs are on the way. These studios are strategically positioned to serve local talent while being integrated into Apple’s global content ecosystem, fostering a cross-pollination of ideas and opportunities.
Artist Empowerment at the Core
The driving philosophy behind Apple’s new studio initiative is simple but powerful: empower artists. The current music industry landscape is a paradox—while it’s never been easier to release music digitally, it’s also never been harder to stand out in a sea of content. Apple’s answer is to give artists access to the same world-class facilities, promotion, and creative support, regardless of whether they’re chart-topping superstars or promising newcomers.
This ethos is evident in every detail of the Los Angeles campus. Apple is not just creating a space for recording; it’s crafting a holistic environment for idea generation, experimentation, collaboration, and direct fan interaction.
Elevating Apple Music Radio
Apple Music Radio, a flagship part of the platform, is set to benefit greatly from the new facilities. The studio will be a hub for the next wave of original shows, in-depth interviews, and genre-defining playlists. With its enhanced capabilities, expect more live events, behind-the-scenes content, interactive broadcasts, and unfiltered access to artists at the top of their craft.
By prioritizing both the technical quality and the human element, Apple Music Radio cements itself as a global destination for music fans hungry for discovery, authenticity, and expert curation.
The Promise of Spatial Audio
One of the defining features of the new campus is its commitment to Spatial Audio. Apple has led the charge in this technology, which allows music to be experienced three-dimensionally, giving listeners the feeling of being surrounded by sound. This leap in audio fidelity isn’t just a technical upgrade; it’s fundamentally changing the way music is composed, mixed, and enjoyed.
With a dedicated Spatial Audio mixing room, artists can now push creative boundaries—enveloping listeners in soundscapes that mimic live performances, or revealing hidden layers and details previously lost in stereo mixes. For the audience, this means more immersive, emotionally resonant listening experiences.
Why This Matters for the Industry
Apple’s investment in a sprawling, artist-first campus has far-reaching implications. In the era of digital streaming, where algorithms and platforms mediate the artist-listener connection, physical spaces like this restore a sense of community, collaboration, and hands-on creativity. Apple’s model isn’t just about offering tools—it’s about providing holistic support: from creative inception to production, promotion, and direct engagement with fans.
In a crowded streaming market, these investments give Apple a competitive edge, offering exclusive content and experiences that competitors can’t easily replicate. At the same time, they provide artists—especially independents—with a rare opportunity to break through the noise.
Merging Artistry and Technology
At every level, the new Apple Music Los Angeles campus is a testament to the company’s unique fusion of artistry and technological prowess. The adaptable radio studios, advanced mixing labs, and instant content suites all serve one goal: to make the creative process as seamless and inspiring as possible. Technology here is not a barrier, but an enabler of bold artistic vision.
Apple’s commitment to artist empowerment is clear in both its infrastructure and its intent. By lowering the friction between inspiration and realization, and between artist and audience, Apple is helping to define what the future of music creation—and consumption—can look like.
A Glimpse Into the Future
This ambitious new campus is just the beginning. As Apple expands its network of creative hubs worldwide, the opportunities for collaboration, experimentation, and cultural exchange will only multiply. Each new hub will be shaped by the city it inhabits, further diversifying Apple’s global creative community.
For Apple Music subscribers, this means richer content, greater artist access, and ever more innovative musical experiences. For artists, it’s a chance to create, connect, and share on an entirely new level.
Conclusion: More Than Just a Studio
Apple Music’s Los Angeles artist hub is far more than a celebration of ten years—it’s a declaration of intent for the future. With this campus, Apple demonstrates its unwavering belief in the power of music to inspire, unite, and transform. By providing world-class tools, spaces, and support, Apple is not just shaping the future of music technology—it’s nurturing the next wave of global creative talent. As the doors open this summer, the world will be watching, listening, and waiting for the next evolution o
by Laghe Andrews | Jun 19, 2025 | Business News, Latest, Tech News |
Photo by Rahul Chakraborty on Unsplash
In a powerful homage to Black artistry, heritage, and resilience, Amazon Music has announced an exceptional cultural event that will serve as a centerpiece for this year’s Black Music Month celebrations. On June 19th, multi-Grammy-winning artist and neo-soul pioneer Erykah Badu will headline a special Juneteenth concert titled “Badu Presents: Echos 19,” streaming live from her hometown of Dallas, Texas.
Organized by Amazon Music’s Rotation, its Black music-focused brand, the event is part of their broader campaign, “Forever In Rotation”—a tribute to influential Black musicians who continue to shape the cultural and sonic identity of America. This show isn’t just a concert; it’s a landmark moment designed to uplift the spirit of Juneteenth through the healing and expressive power of live music.
Why Juneteenth Matters
To understand the significance of this concert, one must recognize the profound meaning of Juneteenth. Officially known as Emancipation Day, Juneteenth marks the date—June 19, 1865—when Union soldiers arrived in Galveston, Texas, to inform enslaved African Americans of their freedom, more than two years after President Lincoln’s Emancipation Proclamation had been signed.
Though freedom had technically been granted, it had been denied in practice—making Juneteenth both a celebration of liberation and a solemn reminder of delayed justice. It’s a uniquely Texan holiday that has grown into a nationally celebrated day of remembrance and Black pride, especially following its designation as a federal holiday in 2021.
Pairing Juneteenth with a performance by Erykah Badu, a Texas-born artist whose music echoes themes of spiritual liberation, cultural consciousness, and ancestral wisdom, turns this concert into something larger than entertainment. It becomes an act of communal remembrance, celebration, and cultural affirmation.
Amazon Music’s “Forever In Rotation” Campaign: Uplifting Black Voices
Amazon Music’s Rotation platform was created to spotlight Black creators across the spectrum of hip-hop, R&B, soul, and beyond. Their “Forever In Rotation” campaign for Black Music Month 2025 is designed to highlight trailblazers whose work has become permanently etched into the musical and cultural fabric of Black America.
This isn’t just a brand campaign. It’s a public acknowledgment of the ongoing impact of Black creativity, and Rotation is using its platform to make sure the spotlight stays where it belongs.
A Hometown Hero on a Global Stage
The concert will take place at The Bomb Factory, a beloved Dallas music venue located in the historic Deep Ellum district—known for its deep jazz and blues roots. Once an actual munitions plant, the space has transformed into one of Texas’s top live performance venues, and its gritty, industrial past offers a striking contrast to the soulful, transcendent sounds Badu will deliver.
For Erykah Badu, performing in her hometown carries special meaning. She has always taken pride in her Dallas roots and frequently pays tribute to the city in her music, interviews, and activism. This Juneteenth show is both a return and a renewal—a full-circle moment where a local legend reconnects with her origins while broadcasting her message of love and liberation to a global audience.
Free tickets for Dallas-area residents are being offered through ErykahBadu.com, making the event accessible for the local community. For fans worldwide, the show will be livestreamed on Prime Video and Amazon Music’s Twitch channel, making this a truly international celebration of Black culture and artistry.
Erykah Badu: The Soul of a Generation
Erykah Badu is not just a musician—she is a cultural force. Since the release of her groundbreaking debut album Baduizm in 1997, she has redefined what it means to be a modern Black artist. Her music, often categorized as neo-soul, is an eclectic fusion of jazz, hip-hop, R&B, funk, and African spiritual traditions.
But Badu’s impact goes far beyond music. She’s a fashion icon, wellness advocate, spiritual teacher, and creative visionary. Her lyrics tackle everything from self-empowerment and motherhood to capitalism and cultural identity. Whether singing about ancestral trauma or romantic entanglement, she does so with poetic complexity and unmatched authenticity.
Now, in 2025, Badu is fully independent, releasing new material under her own label, Control Freaq Records. A new album is scheduled to drop later this summer, and this Juneteenth concert may serve as a preview of what’s to come—potentially featuring unreleased tracks, experimental sounds, and genre-defying performances.
More Than Music: A Night of Connection and Celebration
“Badu Presents: Echos 19” is set to deliver far more than just a setlist. Backed by her full band, Badu will perform a range of material—classic hits like Tyrone, Window Seat, and On & On, as well as rare gems and potentially new tracks from her upcoming project.
Live performances have always been Badu’s strong suit. Her concerts are spiritual rituals, filled with improvisation, emotion, and connection. Whether she’s burning incense or speaking to the crowd between songs, Badu creates a space that feels sacred and transformative.
The experience will be enriched by the presence of rising Texas rapper Tye Harris, who will open the show, offering a glimpse into the next generation of lyrical and poetic Black voices. The event will be hosted by well-known media personalities Wayno, Nyla Symone, and Mouse Jones, who will guide viewers through the night with commentary, artist insights, and audience interaction—creating a complete digital experience that mirrors the energy of an in-person concert.
Black Music Month: Celebrating Generations of Impact
Black Music Month, officially established in 1979 by President Jimmy Carter, was created to honor the pivotal role that Black artists have played in the development of music in America and around the world. From gospel and blues to jazz, rock, soul, and hip-hop—Black music is the backbone of the modern soundscape.
Erykah Badu’s career alone touches on many of these genres, making her a fitting choice to represent Black Music Month. She blends the wisdom of the past with the vision of the future, uniting audiences across generations.
And in many ways, her musical evolution reflects the broader arc of Black music in America—rooted in struggle, guided by spirit, and fueled by a drive for expression, joy, and freedom.
Why This Concert Matters
There are many concerts happening around the world this summer, but “Badu Presents: Echos 19” is different. It’s not just about music—it’s about marking a moment.
At a time when conversations around race, equity, identity, and cultural memory continue to evolve, this event reminds us of the transformative power of art. Music can heal. It can teach. It can connect. And it can honor those who came before while inspiring those who will follow.
For fans of Badu, this is a rare opportunity to witness her in peak form, doing what she does best. For others, it may be an introduction to a modern-day griot, a storyteller whose voice carries echoes of both the past and the future.
What to Expect from the Livestream
- Live Band Performance: A full ensemble accompanying Badu with rich instrumentation and improvisational flair.
- Fan Favorites and Deep Cuts: From her early classics to more obscure tracks—and possibly unreleased music.
- Cultural Commentary: Expect spoken interludes, personal anecdotes, and social reflection throughout the performance.
- Immersive Visuals: Lighting, staging, and styling that echo the themes of identity, legacy, and transformation.
- Global Access: A high-quality livestream via Prime Video and Twitch, bringing the event to audiences around the world.
In Closing: A Moment Bigger Than Music
“Badu Presents: Echos 19” is more than a concert. It is a celebration of survival, a testament to freedom, and a showcase of what Black music has always been—a voice for the voiceless, a rhythm of resistance, and a sound of sacred joy.
On this Juneteenth, Erykah Badu will not only perform—she will channel centuries of soul into a single night. And the world will be watching.
by Laghe Andrews | May 30, 2025 | Latest, Music News, New Music Alert |
Image credit: Featureflash Photo Agency / Shutterstock.com
The film Sinners has rapidly become more than just a movie—it’s a cultural moment. Its mix of vampire mythology intertwined with profound themes of racial reckoning has drawn extensive attention, but perhaps the most powerful element lies in its music. At its core, Sinners pulses with the spirit of the Delta Blues, a genre whose influence extends far beyond the American South and reverberates worldwide.
The standout musical piece in the film is undoubtedly “I Lied to You,” delivered with raw emotional power by actor and musician Miles Caton, who plays Sammie “Preacher Boy” Moore in the movie. This soulful track was written by the legendary Raphael Saadiq during a studio session alongside Oscar-winning composer Ludwig Göransson—known for his work on director Ryan Coogler’s Black Panther films. Saadiq brings to the table a career that spans almost 40 years, including three Grammy Awards and a legacy of collaborations with artists like Beyoncé on “COWBOY CARTER” and Solange on her critically acclaimed album A Seat at the Table.
Though Saadiq is widely celebrated for his deep roots in R&B, his connection to the music of Sinners goes beyond genre—it touches on his own story. In a Billboard interview published on May 2, Saadiq revealed that he shares a similar background to Sammie, the film’s complex character. Discussing the tension between Sammie’s secular music passion and his church upbringing, Saadiq explained, “That really resonated with me because that’s exactly how I grew up. Playing R&B music, I was told it was the devil’s music, so I completely understood where Sammie was coming from.”
This personal tie to the story allowed Saadiq to bring an authenticity to the songwriting process. He also noted how the project reconnected him with his Baptist roots, particularly the vocal traditions of his childhood church: “Even the humming on the track—I pulled that from Union Baptist Church. It’s a type of devotional singing that’s deeply ingrained in me.”
The Power of Miles Caton’s Voice
When Saadiq composed “I Lied to You,” he had not yet heard Miles Caton sing it. “That voice is something else,” he said. “I wrote the song imagining how I would sing the blues, but when I finally heard Miles sing it, I was blown away.”
Despite Saadiq’s own musical prowess, he felt the song belonged solely to Miles Caton’s voice. Even though there was an offer for Saadiq to release his own demo alongside the film’s soundtrack, he declined, preferring listeners to experience the track exclusively through Miles’s powerful performance. “The movie is so incredible that when people go to streaming platforms, they should only hear Miles. His voice is incredible,” Saadiq emphasized.
For Saadiq, this wasn’t simply an act of humility; it was a recognition that Miles’s voice perfectly embodied the emotional truth of Sammie’s character and the film’s themes.
A Hook Born from Real Life
The phrase “I Lied to You” is far from a random lyric. It originated in Saadiq’s own experiences. Reflecting on his youth, Saadiq recalled a moment when he was struggling to tell his girlfriend the truth about a difficult situation. Instead, he told her, “You know what would make a great blues line? ‘They say the truth hurts, so I lied to you.’”
That line lingered in his mind for years as a powerful blues hook. “I’ve always had blues ideas,” Saadiq admitted. “I’d often come up with blues hooks because they’re some of the best hooks in music.”
For the film, Saadiq initially believed that Sammie was lying to his father, which inspired the song’s title and lyrics. However, as the character developed, it became clear that Sammie was actually trying to tell the truth, even if it wasn’t fully accepted. This emotional complexity added layers of meaning to the song and resonated deeply with Saadiq’s own reflections on truth and deception.
Collaboration with Ludwig Göransson and the Birth of the Track
The creative synergy between Raphael Saadiq and Ludwig Göransson was critical in bringing “I Lied to You” to life. Göransson’s background in cinematic scoring and Saadiq’s mastery of rhythm and blues fused to create a track that was both haunting and cinematic. This collaboration enhanced the film’s emotional landscape, anchoring key scenes with music that felt timeless and authentic.
Experiencing the Song in the Film’s Premier
Saadiq first heard the full version of “I Lied to You” performed by Miles Caton at the Sinners premiere in Oakland, California, on April 16, 2024. Watching the song come alive on the big screen, amidst the movie’s powerful narrative, was a moving moment for Saadiq. Two days later, the film was released worldwide in theaters, including IMAX formats, and quickly garnered box office success. By early May, the film had grossed over $185 million, according to The Numbers, proving both commercial and critical acclaim.
The Delta Blues: Music as Cultural Legacy
The choice to center Sinners’ soundtrack around Delta Blues is a deliberate and meaningful one. Blues music originated from the deep South of the United States and is a genre that has long communicated the pain, resilience, and spirit of African American communities. It is often considered the foundation of much of American music today—from jazz and rock to R&B and hip-hop.
By placing blues music front and center, Sinners pays homage to this rich cultural legacy and reclaims it within a modern narrative. This musical choice creates a bridge between the struggles of the past and present, weaving history into the film’s contemporary themes of identity, power, and redemption.
Raphael Saadiq’s Artistic Journey and Personal Connection
Raphael Saadiq’s career has been marked by his ability to navigate various musical styles with authenticity. Whether producing smooth R&B or venturing into soulful gospel and blues, Saadiq’s work always reflects deep emotional honesty.
In Sinners, his songwriting reconnects him to a foundational part of his own life—his church upbringing. He described how the devotional humming in the track reminded him of singing in church as a child, a spiritual practice that left a lasting imprint on his musical sensibility.
Moreover, Saadiq confessed he had always admired the blues but doubted his own ability to sing it authentically. “I’ve had blues ideas for years, but I never thought I had the voice for it,” he said. The chance to write for Sammie and hear Miles Caton bring that voice to life fulfilled a personal and artistic desire for Saadiq.
The Emotional Core of “I Lied to You”
At its heart, “I Lied to You” is a song about the complicated nature of truth. The title suggests deceit, but the deeper story involves the pain and vulnerability that comes with honesty, especially when it challenges relationships and expectations.
This tension aligns with the film’s larger themes of identity and conflict—Sammie’s struggle to reconcile his secular music passion with his religious roots mirrors broader societal struggles around cultural and racial identity.
Saadiq’s lyricism captures this perfectly, creating a song that feels both personal and universal. Listeners don’t just hear a character’s confession—they hear echoes of their own experiences with love, fear, and self-expression.
Conclusion: A Song That Transcends the Screen
The creation of “I Lied to You” for Sinners is a remarkable example of how music can elevate storytelling. Through Raphael Saadiq’s masterful songwriting and Miles Caton’s unforgettable voice, the track transcends its role as a film song and becomes a powerful expression of cultural memory and emotional truth.
In connecting his own history with the blues and gospel traditions of his youth, Saadiq crafted more than just a soundtrack. He contributed a living piece of art that honors the blues’ enduring legacy—its capacity to tell stories of hardship, redemption, and hope.
As Sinners continues to captivate audiences worldwide, the haunting refrain of “I Lied to You” stands as a reminder that music isn’t just entertainment—it’s a vital thread that binds us to our history, our emotions, and each other.
by Jonathan P-Wright | May 23, 2025 | Latest, Music News |
Image credit: Tinseltown / Shutterstock.com
Beyoncé marked the highly anticipated launch of her Cowboy Carter Tour with a grand spectacle at Los Angeles’s SoFi Stadium. The nearly three-hour-long show was a dynamic fusion of country music traditions, pop, R&B, and the vibrant aesthetics of ballroom culture. But beyond just entertainment, it was a profound celebration of Black creativity and an unflinching statement about identity, artistic ownership, and cultural legacy in America.
From the very outset, the evening made it clear that this wasn’t just another concert—it was a powerful act of reclamation. Boldly illuminated on the stadium’s massive screens were the words: “Never ask permission for something that already belongs to you.” This phrase resonated throughout the performance as a defiant assertion that Beyoncé, and the cultural heritage she represents, cannot be boxed in or denied rightful space.
Opening the Show: A Reverent and Revolutionary Introduction
Beyoncé began the evening with “AMERIICAN REQUIEM,” a track from her recent projects that confronts the complicated realities of American patriotism filtered through the Black experience. The somber, atmospheric song set a contemplative tone, leading seamlessly into a stirring rendition of The Beatles’ “Blackbird,” a classic symbol of struggle and hope during the Civil Rights era.
But Beyoncé’s tribute didn’t stop there. She followed “Blackbird” with a Jimi Hendrix-inspired version of “The Star-Spangled Banner,” reimagining the national anthem in a way that layered reverence with critical commentary. While Hendrix’s legendary 1969 Woodstock performance used the anthem to protest the Vietnam War and highlight racial injustice, Beyoncé’s take echoed this tradition of resistance and renewal.
As the anthem played, the stage visuals paid homage to Black trailblazers in country music history, a genre often viewed through a narrow lens as predominantly white. Images of Linda Martell—the first Black woman to sing at the Grand Ole Opry—and other overlooked pioneers filled the backdrop. With sincerity, Beyoncé addressed the audience: “I want to thank all of those who came before me. Thank you for giving me the creative liberty to challenge myself.” Her gratitude was also a subtle demand for recognition of the Black roots that run deep within country music’s history.
Clad in an all-white leather Mugler ensemble and a classic cowboy hat, Beyoncé embodied both a modern icon and a nod to country’s storied past. Her presence was a reminder that she is not just an artist dabbling in a genre but one with a profound connection to its heritage, and the creative prowess to expand its horizons.
Country Music Reclaimed and Revolutionized
The Cowboy Carter Tour is not a simple fusion; it’s a purposeful excavation and reinvention. Country music, often stereotyped as the domain of rural white Americans, actually owes much of its origin to Black musicians, who infused it with blues, gospel, and storytelling traditions. Yet, Black voices have historically been marginalized or erased from country’s mainstream narrative.
Beyoncé’s tour actively challenges this erasure. By merging traditional country sounds—twanging guitars, fiddles, and steady rhythms—with her signature blend of pop and R&B vocals, she dismantles preconceived notions. The aesthetic touches, like cowboy hats and boots, are not costumes but symbols of heritage, worn with pride and layered with contemporary flair.
This deliberate melding of styles invites the audience to reconsider what country music can be. It’s a statement that genres are fluid and that cultural ownership is complex and intertwined.
Family Ties: The Heart of the Show
Family is a cornerstone of Beyoncé’s public persona, and the Cowboy Carter Tour showcased this beautifully. Throughout the night, her eldest daughter Blue Ivy appeared onstage, moving fluidly with the backup dancers during energetic numbers such as “YA YA,” “SWEET ★ HONEY ★ BUCKIIN’,” and the politically charged “AMERICA HAS A PROBLEM.”
Blue Ivy’s presence was more than a cute addition—it symbolized generational continuity, the passing of a creative torch, and the nurturing of a legacy that goes beyond music. Dressed in outfits that mirrored the show’s Western theme, Blue’s confident stage presence signaled that she is carving her own artistic path while honoring her roots.
Another rare and emotionally charged moment came during “PROTECTOR,” when Beyoncé’s youngest daughter, Rumi, made a brief appearance. Waving to the crowd with a bright smile, Rumi’s presence softened the intensity of the concert and reminded fans of the deeply personal motivations behind much of Beyoncé’s work.
Further tying the past to the present, Beyoncé performed a solo rendition of “Deja Vu” that revived choreography from her B’Day era, creating a beautiful bridge between her past artistic phases and her current creative vision.
Echoes of the Renaissance and Ballroom Elegance
Although the Cowboy Carter Tour focuses on country influences, Beyoncé’s signature RENAISSANCE era sound and aesthetic also surfaced prominently. The show’s fluidity between genres was one of its defining features.
One highlight was her performance of “TYRANT” atop a mechanical bull, a visually striking and metaphorically rich moment. The bull, a classic symbol of country and rodeo culture, was transformed into a stage prop that underscored Beyoncé’s control and dominance over the genre she was claiming.
From there, the concert transitioned into a ballroom-inspired segment featuring songs like “I’M THAT GIRL,” “COZY,” and “ALIEN SUPERSTAR.” These performances were a celebration of Black queer culture, ballroom voguing, and self-expression, showcasing Beyoncé’s commitment to amplifying marginalized voices within her artistry.
During “YA YA,” Beyoncé was seated on a throne while a robotic arm poured her whiskey—a futuristic yet Southern tableau that juxtaposed tradition with innovation, heritage with progress.
Visuals as Political and Cultural Commentary
Beyoncé has always been masterful at embedding powerful messages within her visual presentations, and the Cowboy Carter Tour was no exception. Throughout the show, visuals reinforced themes of resistance, empowerment, and reclaiming what rightfully belongs to Black artists and communities.
One of the most striking scenes depicted Beyoncé in a tense gun duel against an older white cowboy figure. Bullets bounced harmlessly off her body, a metaphor that spoke volumes. It referenced her experience being snubbed by Nashville’s predominantly white country music establishment and the broader struggle for Black artists to gain recognition and respect in genres dominated by white narratives.
Later, in a showstopping moment, Beyoncé flew above the crowd on a glowing pink neon horseshoe during “DADDY LESSONS.” This song has long been understood as a tribute to her father and a reflection on lessons of love, loyalty, and strength drawn from her Texas upbringing. Her aerial performance was both literal and symbolic—lifting Black country music to new heights.
Following that, she transitioned to a flying convertible decked out with an American flag as she performed “16 CARRIAGES,” a song layered with themes of burden, femininity, and resilience. These high-flying visuals encapsulated the show’s dual messages of celebration and defiance.
A Setlist Full of Surprises and Homages
The musical journey Beyoncé took her audience on was carefully curated to blend nostalgia, innovation, and cultural significance. She wove snippets of Destiny’s Child hits like “Bills, Bills, Bills” into newer material such as “THIQUE,” creating a multi-generational experience.
One viral moment was her refreshed performance of “Diva,” which had garnered attention online prior to the tour. It served as a testament to her ability to keep reinventing herself and staying culturally relevant.
Another notable highlight was her take on Dolly Parton’s “JOLENE.” Rather than a straightforward cover, Beyoncé infused the classic with her own signature flair and a beat inspired by New Orleans bounce music—a genre deeply connected to Black musical innovation. This reimagining honored Dolly’s influence while asserting Beyoncé’s ownership and reinterpretation of the narrative.
The concert reached a climactic crescendo with a remixed version of “TEXAS HOLD ‘EM,” which then transitioned smoothly into the iconic “Crazy in Love.” Although fans were eager for a guest appearance from JAY-Z, who famously duets on the latter, he did not join Beyoncé on stage. Still, her solo performance was magnetic enough to command the crowd’s undivided attention.
The Cultural Impact and Future Stops
The Cowboy Carter Tour is much more than a high-profile tour—it’s a cultural milestone. Beyoncé is not simply showcasing her talents but is actively challenging the cultural gatekeepers and re-centering Black voices in spaces where they have been historically marginalized.
Her choice to spotlight Black country pioneers, blend genres, and bring her family into the spotlight is a multi-layered strategy that advances discussions about identity, inclusion, and creative freedom.
The tour will continue with additional shows in Los Angeles before making stops in Chicago, New Jersey, London, Paris, Houston, Washington D.C., Atlanta, and concluding in Las Vegas in July. Given the groundbreaking nature of the opening night, audiences worldwide can expect a tour filled with spectacle, meaning, and unapologetic Black excellence.
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