Image by David Mark from Pixabay
Jay-Z, the iconic music artist, has been an influential figure in the music industry for decades. From his early days as a rapper to his success as an entrepreneur and philanthropist, Jay-Z’s story is a testament to the power of determination and creativity. Now, his legacy is being celebrated in a grand exhibit called the Book of HOV, which has recently opened at the Brooklyn Public Library in collaboration with Roc Nation.
A Labor of Love and Collaboration
The Book of HOV is a 40,000-square-foot exhibit that takes full advantage of the Brooklyn Public Library’s Grand Army Plaza branch. The exhibit, crafted in collaboration with Roc Nation, showcases the life and career of Jay-Z through six distinct zones. The front of the library is wrapped with his lyrics, creating an eye-catching display for visitors.
The exhibit was unveiled at a star-studded pre-opening party attended by Jay-Z, Beyoncé, and their loved ones, along with famous friends. The event featured a jazzy medley of Jay-Z hits performed by a band, adding to the excitement and anticipation surrounding the exhibit. While the surprise element may have been slightly compromised by speculative reports leading up to the event, the exhibit remains a worthy celebration of the music icon.
A Uniquely Brooklyn Story
Linda Johnson, CEO of the Brooklyn Public Library, emphasizes that the Book of HOV is not only a celebration of Jay-Z but also a testament to the cultural richness of Brooklyn. She believes that the exhibit will attract new visitors to the library, including young people who may not be familiar with the wide range of services offered. Johnson states, “JAY-Z’s story is a uniquely Brooklyn story, and it’s a privilege to host this exhibit created as a labor of love by Roc Nation and the people who’ve known and worked with him over the years.”
In addition to the exhibit, the Brooklyn Public Library announced the release of limited-edition library cards commemorating each of Jay-Z’s 13 solo albums. This unique collaboration between the library and Roc Nation aims to further engage the community and encourage patronage of the library’s services. Johnson highlights that patrons can not only borrow books but also vinyl records, musical instruments, sheet music, and even utilize the recording studio to create their own music or podcast.
Exploring the Book of HOV Exhibit
The Book of HOV exhibit features thousands of artifacts from all over the world, curated with the help of Roc Nation CEO Desiree Perez’s extensive collection. Perez had long desired to create a gallery showcasing her souvenirs, and the collaboration with the Brooklyn Public Library offered the perfect opportunity. The exhibit includes physical music reels, plaques, magazines and newspapers, concert setlists, rare photos, and one-of-a-kind artifacts like the guitar Jay-Z played at Glastonbury 2008, a defiant response to Noel Gallagher’s anti-rap comments.
The exhibit is divided into six zones, each named after a Jay-Z lyric, offering a thematic and investigative approach to his life and career. The non-linear structure allows visitors to explore different aspects of Jay-Z’s journey, rather than following a strict chronological order. The design process involved extensive research, including conversations with Jay-Z’s close friends and business peers, to gain insight into the various themes that would be explored.
The Six Zones of the Book of HOV
- Did It Without A Pen: This zone fills the library’s record room with 400 books that Jay-Z referenced throughout his career. It also showcases vinyl records of songs his producers sampled from, all available for borrowing.
- Win-Win: Highlighting Jay-Z’s philanthropic efforts, this zone explores his charitable endeavors and the impact he has made on communities.
- Business, Man: Focusing on Jay-Z’s entrepreneurship, this zone documents his ventures beyond the music industry, including his successful forays into fashion, sports management, and other business ventures.
- So Fly: Transformed into a paper plane palace, the library’s children’s space hosts this zone. Over 600 Brooklyn youth have designed custom paper planes, symbolizing the soaring aspirations and creativity fostered by Jay-Z’s music.
- HOV Did That: This sprawling mezzanine features rare photos and a blue-lit room filled with retro clips of Jay-Z discussing various topics that later manifested in his career.
- A Work of Art Already: This zone immerses visitors in the Black Album era, with large screens playing clips from that period and a life-size replica of Roc-A-Fella’s Baseline studios, where many of Jay-Z’s iconic tracks were recorded.
The Design Process and Collaboration
The design process for the Book of HOV exhibit took approximately six months, with the creative team at General Idea Agency leading the way. They worked closely with Roc Nation, the Brooklyn Public Library, and other production and design firms to bring the vision to life. The goal was to create an immersive and visually captivating experience for visitors while seamlessly integrating the exhibit into the existing space of the library.
Collaboration between Roc Nation and the library was key to the success of the project. The library provided invaluable support and contributed to the process, ensuring that the exhibit aligned with their mission and values. Both Linda Johnson, CEO of the Brooklyn Public Library, and the design team at General Idea Agency acknowledge the library’s instrumental role in making the exhibit a reality.
A Privileged Experience
While the public eagerly awaits Jay-Z’s reaction to the Book of HOV exhibit, one can only imagine the impact it will have on him. Scott Mirkin, the lead producer of ESM Productions, who has been involved in the installation of the exhibit since March, believes that Jay-Z’s smile will be a testament to the success of the exhibit. Mirkin notes that Jay-Z is often seen smiling and expresses his confidence that the exhibit will provide him with an amazing feeling.
The Book of HOV exhibit is not only a celebration of Jay-Z’s accomplishments but also an opportunity for the community to engage with his legacy. Through the collaboration between Roc Nation and the Brooklyn Public Library, visitors can explore the multifaceted journey of a music icon who has left an indelible mark on the world. It is an experience that transcends the boundaries of music and invites individuals to discover the power of passion, creativity, and perseverance.
As the Book of HOV continues to captivate audiences, it serves as a reminder that the library is not just a place for books but a hub of knowledge, inspiration, and creativity. The exhibit encourages young people to explore the library’s diverse offerings and discover their own passions, much like Jay-Z did on his path to success. With the limited-edition library cards commemorating each of his 13 solo albums, the collaboration between Jay-Z and the Brooklyn Public Library is destined to leave a lasting impact on both the community and the music industry.
So, if you find yourself in Brooklyn, make sure to visit the Brooklyn Public Library and immerse yourself in the extraordinary journey of Jay-Z, as told through the inspiring pages of the Book of HOV.
