JLC possesses an inconceivable ability to transform visions of pain into exquisite lyrics of Hip-Hop luxury. Storytelling in rap culture is a lost art, and only a limited percentage of rappers occupy this notorious skillset. A large volume of rappers has a lyrical and imagination ceiling. JLC rhyme book portfolio contains an unlimited amount of swag, delivery styles, hood seasoning, and Texas Hip-Hop drip.
Swizz Beatz and Timbaland have declared the following Verzuz fight and they are taking it right back to New York. Jadakiss and Fabolous are set to clash in the well known Instagram Live fight on Monday (June 29) at 8 pm ET. “Harking back to the Zone this Monday @jadakiss versus @myfabolouslife @verzuztv live and @appletv for HD,” Swizz composed on Instagram. “Beverages by @CIROC! @timbaland administrative work is in!!!!!!!!”
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Angelo Ball, better known as Gelo, made a powerful impression during his debut performance at Rolling Loud, one of the biggest hip-hop festivals in the world. With an electric stage presence and a growing fan base, the rapper gave the audience something
special—a sneak peek at an unreleased track that has already captured the internet’s attention.
During his set, Gelo didn’t just perform his viral sensation “Tweaker”—the song that skyrocketed him to fame—he also surprised fans with an entirely new and unheard song. The energy in the crowd was undeniable as he delivered the track’s opening line, “Play with me, and it’s gonna go down.” While the song maintains the bold and anthemic vibe that made “Tweaker” a success, it presents a fresh side of Gelo’s artistry.
Music enthusiasts and fans took to social media immediately after the performance, expressing their excitement about the new track. Clips of Gelo’s Rolling Loud set quickly went viral, with fans calling the song an instant hit. Some listeners even predicted that it would surpass the success of “Tweaker.”
Music critics and industry insiders are also taking notice. Many have praised Gelo’s ability to craft high-energy, catchy tracks that resonate with listeners. Given the overwhelmingly positive response, industry experts believe this upcoming release has strong potential to dominate streaming platforms and climb the Billboard charts.
Gelo’s debut single, “Tweaker,” has been nothing short of a phenomenon. The track’s infectious beat, combined with Gelo’s raw energy and distinctive flow, has made it a fan favorite. Since its release, it has accumulated over 90 million on-demand streams, a staggering achievement for a newcomer in the industry.
Billboard recently reported that “Tweaker” has generated nearly $640,000 in revenue—a testament to its massive appeal. Of that amount, $476,500 came from master recording rights, while $161,500 was earned through publishing royalties.
A major factor in the song’s success was the release of the official remix featuring Lil Wayne, one of the most influential rappers in hip-hop history. Collaborating with such a legendary figure not only expanded Gelo’s audience but also solidified his credibility within the industry.
The success of “Tweaker” caught the attention of major record labels, and earlier this year, Gelo made a monumental business move. In January, he signed a lucrative deal with Def Jam and Universal Music Group—one of the most prestigious partnerships in the music industry. The contract was reported to be worth $13 million, with $8 million guaranteed upfront.
What sets Gelo apart from many rising artists is his business acumen. In an era where ownership in the music industry is a hot topic, he ensured that he retained full ownership of his masters, a decision that will allow him to earn long-term revenue from his music.
Gelo has been open about the strategic approach he and his team took while negotiating with labels. Rather than rushing into a deal, they carefully weighed their options, taking meetings and having in-depth discussions about what would best suit Gelo’s artistic vision and financial goals.
“They all reached out for real, but I don’t know,” he explained in a recent interview. “Me and my team got together and we had long talks with the labels for real. We took some meetings.”
His team’s methodical approach paid off. “I’m just going with what’s sounding the best to me at the end of the day,” he continued. “We talking to them like, man to man, like, ‘We need this, this, this,’ and that’s what they got done for us. And they showed love too, bro.”
This level of transparency and control over his career is rare for artists so early in their journey. It speaks volumes about Gelo’s vision—not just as a rapper but as a businessman.
Thanks to his hit single, streaming revenue, and newly signed deal, Gelo’s financial status has seen a massive boost. He recently confirmed that his net worth has exceeded $800,000, a remarkable figure considering his rapid rise to fame.
While this number is already impressive, it’s likely just the beginning. With upcoming releases, brand partnerships, merchandise sales, and live performances, his earnings are expected to grow exponentially over the next year.
With the overwhelming buzz surrounding his unreleased track, fans are eagerly awaiting an official release date. While no details have been confirmed yet, speculation is rampant. Some believe the song will be a summer anthem, while others predict it will serve as the lead single for Gelo’s highly anticipated debut album.
Beyond music, Gelo is also positioning himself as a cultural force. His success story—from internet fame to signing a major record deal—has inspired many young artists. He represents a new wave of musicians who are not only talented but also business-savvy, ensuring they maximize their potential in the industry.
Gelo’s Rolling Loud performance marked another milestone in his fast-growing career. By debuting an unreleased song that’s already generating massive hype, he has proven that he’s more than just a one-hit wonder. With his undeniable talent, strategic mindset, and dedicated fanbase, Gelo is on track to become one of hip-hop’s biggest rising stars.
His journey is just beginning, but if his trajectory so far is any indication, we can expect more hits, more records broken, and an even bigger impact on the music industry in the near future. Whether it’s through his next single, a full-length album, or unexpected collaborations, one thing is clear: Gelo is here to stay.
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Playboi Carti, one of the most enigmatic and influential figures in modern music, has finally unveiled his long-awaited album, solidifying his artistic identity with a bold declaration—I AM MUSIC.
After years of teasing fans with cryptic messages, unpredictable social media activity, and an unconventional approach to releases, the Atlanta-born rapper has returned with a follow-up to Whole Lotta Red (WLR). This album is not just another addition to his discography but a defining statement that cements his legacy in the industry.
With a uniquely chaotic energy, Playboi Carti has carved out a space that transcends traditional hip-hop. His music is not just rap—it’s an experience, a subculture, a lifestyle. And with this new release, he isn’t just offering fans another album; he’s declaring his supremacy as an artist whose influence shapes an entire generation.
For years, fans have been eagerly awaiting new material from Playboi Carti. Following the release of Whole Lotta Red in December 2020, the rapper went relatively silent, except for sporadic leaks and snippets that sent his fanbase into a frenzy. With no clear release date in sight and an aura of mystery surrounding his creative process, Carti built up anticipation in a way only he could—through silence, unpredictability, and a carefully curated persona of mystique.
Rumors of new music circulated for months, with fans dissecting every hint, every cryptic social media post, and every rare public appearance. Would it be a Whole Lotta Red deluxe edition? A completely new project? No one knew for sure.
But now, the wait is finally over. Playboi Carti has delivered an album that crashes through all expectations and arrives with a force that demands attention.
If there’s one thing Playboi Carti knows how to do, it’s curate an unforgettable sonic experience. His new album boasts an impressive lineup of guest appearances, featuring some of the biggest names in the industry such as Travis Scott, The Weekned, Skepta and Kendrick Lamar just to name a few.
With such a diverse array of artists contributing to the album, I AM MUSIC (or simply MUSIC, as listed on streaming services) becomes more than just a rap album—it’s a genre-blending masterpiece that showcases the fluidity of modern music.
While the album is officially listed under the title MUSIC, its cover art features an overlaid font reading I AM MUSIC, a phrase that carries a profound meaning.
Carti’s choice to make such a bold statement isn’t accidental. He has often been regarded as a trendsetter, with a musical style that continues to evolve and redefine what rap can be. His influence is undeniable—his unique delivery, ad-lib-heavy flows, and punk-rock-inspired aesthetics have birthed an entirely new wave of artists attempting to replicate his signature sound.
Back in 2022, Carti spoke about the album while it was still in progress, hinting that it would be his most personal and impactful project yet. Now that it’s here, it’s clear that he wasn’t exaggerating. MUSIC isn’t just a collection of songs—it’s a manifesto.
In the days leading up to the album’s release, Carti took a highly unconventional approach to marketing. Rather than relying on traditional rollouts with single releases and promotional interviews, he let the anticipation build organically.
One of the most notable pre-release moments came through Carti’s use of Blackhaine, a UK-based experimental artist known for his aggressive spoken-word style. Blackhaine was tasked with delivering shouted announcements about the album, further adding to the chaotic and unpredictable nature of the release.
Streaming giant Spotify also played a role in amplifying the hype, sharing a cryptic video with the caption, “Have faith.” Fans interpreted this as a sign that MUSIC was about to drop, and sure enough, the album arrived in a fashion that was both expected and unexpected—exactly the way Playboi Carti operates.
Playboi Carti has never been an artist bound by industry norms. He doesn’t follow trends—he sets them.
With MUSIC, he reaffirms his place at the forefront of the culture, embracing his role as a musical chameleon who can adapt, evolve, and disrupt the status quo at will. His influence extends beyond just music—his aesthetic choices, from avant-garde fashion to distorted album covers, continue to inspire artists across multiple disciplines.
For longtime fans, this release is a validation of Carti’s enduring star power. For newcomers, it’s a perfect entry point into the world of an artist who refuses to be confined by labels.
The album’s release is only the beginning. Fans won’t have to wait long to see Playboi Carti bring MUSIC to life on stage.
Carti is set to headline Rolling Loud California this weekend, and given his history of high-energy, unpredictable performances, expectations are sky-high.
Those who witnessed his Rolling Loud Miami performance last year will remember a moment that felt almost prophetic. Before launching into his feature on Ye and Ty Dolla Sign’s Grammy-nominated hit Carnival, Carti told the crowd:
“Every song I’m on is my song.”
It was a bold statement that reflects how he sees his artistry. Carti doesn’t just contribute to music—he is the music. Every song he touches is infused with his unmistakable energy, making it uniquely his, regardless of who else is on the track.
With MUSIC out now and his Rolling Loud performance just around the corner, Carti is poised to deliver yet another unforgettable cultural moment.
Playboi Carti’s impact on the music industry is impossible to ignore. From his early days with Die Lit to the game-changing Whole Lotta Red, he has continuously defied expectations and pushed the boundaries of what hip-hop can be.
With MUSIC, he takes his artistry to the next level, proving once again that he is in a league of his own. This album isn’t just about proving doubters wrong—it’s about solidifying a legacy that will be studied, analyzed, and celebrated for years to come.
So, whether you’re a longtime fan or a newcomer just discovering the world of Playboi Carti, one thing is certain: you’re witnessing history in the making.
Stream MUSIC now on Apple Music, Spotify, Tidal, and YouTube, and experience the evolution of an artist who truly is music.
The hip-hop world is abuzz with excitement as rising stars GloRilla and Latto join forces in their latest music video, “Procedure.” This visually stunning collaboration pays tribute to the iconic 1996 crime drama “Set It Off,” showcasing the artists’ creativity and their ability to blend contemporary music with classic film references. The video, directed by the renowned Benny Boom, has quickly become a talking point in the music industry, highlighting GloRilla’s growing influence and Latto’s continued success.
As GloRilla’s star continues to rise, this latest release from her debut album “Glorious” demonstrates her ability to create compelling narratives through her music and visuals. The “Procedure” video not only entertains but also serves as a testament to the enduring impact of “Set It Off” on popular culture, particularly within the hip-hop community.
The 1996 crime drama “Set It Off” has left an indelible mark on American cinema, particularly within the realm of African American storytelling. Directed by F. Gary Gray, the film featured a stellar cast including Jada Pinkett Smith, Vivica A. Fox, Queen Latifah, and Kimberly Elise. Its narrative, centered around four women who turn to bank robbery as a means of escaping their challenging circumstances, resonated deeply with audiences and critics alike.
“Set It Off” explored themes of friendship, desperation, and the systemic barriers faced by marginalized communities. The film’s gritty realism, combined with powerful performances from its lead actresses, elevated it beyond a simple heist movie. It became a cultural touchstone, particularly for young women of color who saw themselves represented on screen in complex, multifaceted roles.
The movie’s influence has extended far beyond its initial release, inspiring countless references in music, fashion, and popular culture. Its impact on hip-hop culture has been particularly significant, with many artists drawing inspiration from its themes and aesthetic. By choosing to pay homage to “Set It Off” in their “Procedure” video, GloRilla and Latto are not only acknowledging the film’s legacy but also positioning themselves as part of a larger cultural conversation.
GloRilla, born Gloria Hallelujah Woods, has rapidly become one of the most exciting new voices in hip-hop. Hailing from Memphis, Tennessee, she burst onto the scene with her breakout hit “F.N.F. (Let’s Go)” in 2022. The track’s raw energy and GloRilla’s distinctive flow quickly caught the attention of both fans and industry insiders, leading to a record deal with Yo Gotti’s CMG label.
Since then, GloRilla has continued to build on her initial success, releasing a string of popular singles and collaborations. Her music often combines hard-hitting beats with lyrics that explore themes of empowerment, relationships, and life in her hometown. GloRilla’s authenticity and unapologetic approach to her craft have endeared her to fans and critics alike, earning her comparisons to some of hip-hop’s most respected female artists.
The release of her debut album “Glorious” marks a significant milestone in GloRilla’s career. The project showcases her growth as an artist, featuring a diverse range of sounds and collaborations that highlight her versatility. “Procedure,” featuring Latto, stands out as one of the album’s most ambitious tracks, both musically and visually.
Alyssa Michelle Stephens, better known by her stage name Latto, has established herself as one of the most dynamic young artists in hip-hop. Rising to fame after winning the reality TV show “The Rap Game” in 2016, Latto has consistently delivered hit singles and critically acclaimed projects.
Known for her confident delivery and clever wordplay, Latto has collaborated with some of the biggest names in the industry. Her ability to hold her own alongside established stars has earned her respect and admiration from peers and fans alike. Latto’s music often explores themes of female empowerment, success, and navigating the music industry as a young woman.
The collaboration with GloRilla on “Procedure” is not the first time these two artists have joined forces. Their previous work together on the 2022 single “FTCU” demonstrated their chemistry and complementary styles. This latest collaboration further cements their status as two of the most exciting young voices in hip-hop.
Directed by the acclaimed Benny Boom, the “Procedure” video is a masterclass in visual storytelling. Boom, known for his work with some of hip-hop’s biggest names, brings his signature style to the project, creating a video that is both visually stunning and narratively engaging.
The video opens with GloRilla and Latto planning an elaborate bank heist, echoing the plot of “Set It Off.” The attention to detail in recreating the film’s aesthetic is impressive, from the costume design to the set decoration. Viewers familiar with the original movie will appreciate the numerous visual callbacks and references scattered throughout the video.
As the heist unfolds, GloRilla and Latto showcase their acting chops alongside their musical talents. The video’s pacing mirrors the energy of the song, building tension and excitement as the plan is executed. The choreography and camera work are particularly noteworthy, creating dynamic sequences that keep viewers engaged throughout.
One of the video’s standout moments comes near the end when GloRilla receives a FaceTime call from her mother, played by none other than Vivica A. Fox. This cameo not only adds star power to the video but also creates a direct link to “Set It Off,” in which Fox played a pivotal role. It’s a clever nod to the source material that adds an extra layer of depth to the homage.
While the video for “Procedure” has garnered significant attention, the song itself is equally deserving of analysis. The track showcases GloRilla and Latto’s individual strengths while demonstrating their ability to create a cohesive collaboration.
The production on “Procedure” is sleek and modern, with a pulsing beat that provides the perfect backdrop for the artists’ flows. The instrumental incorporates elements of trap and classic hip-hop, creating a sound that feels both contemporary and timeless.
Lyrically, “Procedure” is a showcase of confidence and skill. Both GloRilla and Latto deliver verses filled with clever wordplay and assertive statements. The song’s themes of empowerment and success align well with the “Set It Off” inspired visuals, creating a cohesive package that resonates on multiple levels.
The chorus, delivered by GloRilla, is particularly catchy, likely to become a fan favorite at live performances. Its repetitive nature and memorable lyrics make it easy for listeners to sing along, potentially contributing to the song’s longevity on streaming platforms and radio.
The collaboration between GloRilla and Latto on “Procedure” is part of a larger trend of female artists in hip-hop supporting and working with each other. In an industry that has historically pitted women against one another, these collaborations represent a shift towards solidarity and mutual support.
By joining forces, GloRilla and Latto not only create compelling music but also send a powerful message about the strength of female partnerships in the industry. Their collaboration challenges outdated narratives and showcases the diversity of talent among women in hip-hop.
Moreover, by paying homage to “Set It Off,” a film that centered on the experiences of Black women, GloRilla and Latto are positioning themselves within a larger cultural legacy. They are acknowledging the groundwork laid by previous generations of Black female artists and actors while putting their own contemporary spin on these themes.
The “Procedure” video exemplifies the growing importance of visual storytelling in the music industry. In an era where music videos are often viewed as much as, if not more than, songs are listened to, artists are increasingly using this medium to expand their artistic vision and connect with audiences on a deeper level.
By creating a video that pays homage to a beloved film, GloRilla and Latto are tapping into viewers’ nostalgia while also introducing younger fans to “Set It Off.” This approach not only enhances the listening experience but also creates additional layers of meaning and interpretation for the audience to engage with.
The success of the “Procedure” video also highlights the continued relevance of narrative-driven music videos. In an age of short-form content and quick cuts, GloRilla and Latto have chosen to invest in a more cinematic approach, demonstrating that there is still a place for storytelling in music videos.
The release of the “Procedure” video comes at an opportune time for GloRilla, as she prepares to embark on her first headlining tour, The Glorious Tour. Set to kick off in March, the tour represents a significant milestone in GloRilla’s career, allowing her to showcase her live performance skills to fans across the country.
The tour, which begins in Oklahoma City on March 5, will make stops in major cities including Atlanta, Charlotte, New York, and Las Vegas before concluding in GloRilla’s hometown of Memphis. This coast-to-coast journey will provide GloRilla with the opportunity to connect with fans on a more personal level and solidify her position as one of hip-hop’s rising stars.
Supporting acts for the tour include Queen Key and Real Boston Richey, adding additional value for concertgoers and showcasing GloRilla’s commitment to supporting fellow up-and-coming artists. The diversity of the lineup promises an exciting and dynamic live experience for attendees.
In preparation for the demanding schedule of her upcoming tour, GloRilla has demonstrated her commitment to her craft and her fans by implementing a strict regimen. Recently, she shared her one-month “fast list” with her followers, outlining a series of lifestyle changes designed to ensure she’s in peak condition for the tour.
This list includes abstaining from smoking and drinking, as well as refraining from sexual activity and clubbing. GloRilla has also committed to avoiding “frivolous spending” during this period. These self-imposed restrictions highlight her dedication to delivering the best possible performances for her fans and underscore the seriousness with which she approaches her career.
Such discipline is particularly noteworthy for a young artist on the rise, demonstrating GloRilla’s maturity and understanding of what it takes to succeed in the competitive world of hip-hop. This approach is likely to resonate with fans who appreciate artists who are committed to their craft and willing to make sacrifices for their art.
The release of “Procedure” and the announcement of The Glorious Tour cap off what has already been an impressive year for GloRilla. Her recent appearance as a musical guest on the iconic television show “Saturday Night Live” marked a significant milestone in her career, exposing her to a broader audience and cementing her status as a rising star in the music industry.
Furthermore, GloRilla’s presence at the 67th Annual Grammy Awards underscored her growing influence in the hip-hop world. Her nominations for Best Rap Song and Best Rap Performance, both for her track “Yeah, Glo!” represent a remarkable achievement for an artist still in the early stages of her career. These nominations not only validate GloRilla’s talent but also signal the industry’s recognition of her unique voice and style.
These recent accomplishments, combined with the buzz surrounding the “Procedure” video and her upcoming tour, position GloRilla as one of the most exciting artists to watch in the coming years. Her ability to balance commercial success with artistic integrity and cultural relevance suggests a promising and potentially long-lasting career in the music industry.
As GloRilla and Latto continue to make waves in the hip-hop world, their collaboration on “Procedure” serves as a testament to their individual talents and their potential for future success. Both artists have demonstrated an ability to create compelling music and visuals that resonate with audiences while also pushing the boundaries of their artistry.
For GloRilla, the success of “Procedure” and the anticipation surrounding The Glorious Tour suggest that she is well-positioned to build on her early achievements and establish herself as a major force in hip-hop. Her unique voice, both literally and figuratively, sets her apart in a crowded field, and her willingness to take creative risks bodes well for her artistic development.
Latto, already an established name in the industry, continues to prove her versatility and star power through collaborations like “Procedure.” Her ability to shine alongside both veteran artists and rising stars speaks to her adaptability and enduring appeal.
As both artists continue to evolve and experiment with their sound and image, collaborations like “Procedure” offer exciting glimpses into the future of hip-hop. By paying homage to the past while firmly establishing their own identities, GloRilla and Latto are helping to shape the next generation of hip-hop artistry.
The “Procedure” video by GloRilla and Latto represents a significant moment in contemporary hip-hop. By paying homage to the classic film “Set It Off” while showcasing their own unique talents, these artists have created a piece of work that is both nostalgic and forward-looking.
The video’s success highlights the continued importance of visual storytelling in music and demonstrates the power of female collaborations in hip-hop. It also serves as a reminder of the enduring influence of films like “Set It Off” on popular culture, particularly within the hip-hop community.
As GloRilla prepares to embark on her first headlining tour and both artists continue to make their mark on the industry, “Procedure” stands as a testament to their creativity, ambition, and potential. It’s a collaboration that not only entertains but also pushes the boundaries of what’s possible in hip-hop, setting the stage for exciting developments in the genre’s future.
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