Mulato is makes her mark in Hip-Hop! Although 2020 has been an incredible year across the board, one thing that is inevitable is the steady rise of women in Hip Hop, and we love to see it. From the success of Megan Thee Stallion and Cardi B with their new single “WAP”
June 28, 2020 denoted the twentieth yearly BET Awards. Entertainers on the communicate included Lil Wayne, Alicia Keys, Megan Thee Stallion, Roddy Ricch, Chloe X Halle, DaBaby, Jay Rock, Jennifer Hudson, Questlove, Nas, Usher, YG, and some more. Beyoncé was regarded with the yearly Humanitarian Award in acknowledgment of her continuous magnanimous endeavors, and Wayne Brady paid tribute to the late Little Richard.
Photo credit info: Photo by Clout Africa on Unsplash
In a major career leap that underscores her skyrocketing international presence, Nigerian Afropop sensation Ayra Starr has inked a management deal with Roc Nation, the global entertainment powerhouse founded by iconic rapper and entrepreneur Jay-Z.
This strategic partnership comes on the heels of a remarkable year for the 21-year-old singer, who has been rapidly ascending through the ranks of global music stardom. Roc Nation’s move to bring her into its exclusive artist roster is seen by many in the industry as a definitive nod to Starr’s surging influence—not just in Africa, but across the world.
While the news was formally confirmed only recently, industry watchers had already begun speculating about a potential Roc Nation collaboration weeks earlier. When the label publicly congratulated Ayra Starr on her recent BET Award win—her first—many fans and insiders interpreted the gesture as more than a passing compliment. It was a subtle foreshadowing of something much bigger.
Fast forward a few weeks, and the dots have connected. Ayra Starr, still signed under Mavin Records—the influential Nigerian label led by veteran producer Don Jazzy—will now be represented internationally by Roc Nation. She also remains under the umbrella of Universal Music Group (UMG), through Mavin’s global distribution deal. This layered arrangement effectively creates a powerhouse of industry veterans and strategists working behind the scenes to elevate her career.
Founded in 2008, Roc Nation isn’t just another label. It’s a full-service entertainment agency that manages top-tier artists like Rihanna, J. Cole, Shakira, and Megan Thee Stallion, offering not only music production and promotion but also film, sports, and cultural influence strategies. With its deep roots in the American entertainment ecosystem, Roc Nation provides a gateway into one of the most competitive music markets in the world.
For Ayra Starr, whose appeal transcends Afrobeats and leans into global pop, fashion, and Gen Z zeitgeist, Roc Nation offers the perfect machinery to transition from a rising African star into an international pop icon.
“This is more than just management,” says Nigerian music journalist and Afrobeats Intelligence host Joey Akan. “It’s a calculated step to position her in a league that very few African female artists have accessed. Roc Nation isn’t just working with talent—they execute global careers.”
Despite signing with Roc Nation, Ayra Starr has not severed ties with the team that first discovered her. She continues to be a core artist under Mavin Records, which played a critical role in shaping her artistic identity. Discovered by Don Jazzy in 2021, she broke onto the scene with her self-titled EP and the viral single “Away,” quickly becoming one of the faces of Nigeria’s Gen Z music movement.
This new arrangement reflects a modern approach to artist development—collaborative and international in scope. By leveraging the infrastructure of Mavin in Nigeria, UMG globally, and now Roc Nation in the U.S., Ayra Starr is supported on multiple fronts as she navigates increasingly demanding creative and commercial opportunities.
“This isn’t a split from Mavin or Universal,” Akan adds. “It’s an expansion of her team. With Roc Nation involved, she now has localized support in the U.S.—arguably the most competitive music market in the world—with the resources and insight to break her in properly.”
Even before this announcement, 2024 has been a landmark year for Ayra Starr. Fresh off her BET Award and MOBO Award wins, she’s currently on a stadium tour with Coldplay, performing in front of tens of thousands across Europe and North America. This exposure is not just a badge of honor—it’s a crucial visibility play in markets that many Afrobeats artists spend years trying to break into.
She’s also making her acting debut in the upcoming film adaptation of “Children of Blood and Bone,” a highly anticipated fantasy epic based on the bestselling novel by Tomi Adeyemi. The film has already generated considerable buzz for its Black-centered mythology and Hollywood production value, and Ayra’s involvement signals her ambition to transcend music and build a multi-faceted global brand.
Moreover, her upcoming single “Hot Body”, which she teased just days before the Roc Nation announcement, is expected to be her first major release under the management of her new team. If successful, it could mark a new era in her sound and visual storytelling—one that is likely to target a broader global pop audience.
Ayra Starr is not just another singer in the Afrobeats boom—she is a stylistic trailblazer. With her genre-bending sound that mixes Afropop, R&B, soul, and global pop, she has cultivated a distinct identity: fiercely confident, fashion-forward, and unapologetically young. Her fashion choices, music videos, and interviews resonate with a generation that wants more than just hits—they want icons.
Her 2023 album “19 & Dangerous” featured hits like “Rush”, which not only topped African charts but made waves on global streaming platforms, further cementing her reputation as a future-facing artist.
“She’s the ‘IT’ girl,” says Akan. “Not just for Nigeria, but for the global youth culture. She’s bold, genre-fluid, unfiltered, and highly marketable. Roc Nation sees that potential and is betting on it.”
While Ayra Starr’s move is monumental for her career, it also signals broader shifts in the global perception of African artists—particularly women. In an industry historically dominated by Western acts and male voices, her signing reflects a growing hunger for fresh perspectives from the Global South.
Jay-Z’s Roc Nation aligning with a Nigerian Gen Z female artist isn’t just a business move—it’s a cultural endorsement.
More than ever, Afrobeats is being treated not as a regional genre but as a global soundscape, with artists like Burna Boy, Wizkid, Tems, and Rema leading the charge. Ayra Starr’s Roc Nation signing adds to that list—but from a fresh, female-led perspective.
With Roc Nation in her corner, Ayra Starr is now poised to take bolder creative risks and tap into high-level collaborations across music, fashion, and film. Whether that means working with American producers, appearing in brand campaigns, or featuring in Hollywood soundtracks, the resources and connections are now there.
There’s also anticipation around how Roc Nation might position her visually and sonically. Will she maintain her raw, Afrocentric aesthetic? Or evolve into a more globally hybrid artist, like Rihanna or Doja Cat? Time will tell—but with a label known for nurturing multidimensional careers, fans can expect an elevated era of Ayra Starr.
Ayra Starr’s journey is emblematic of a wider movement. Africa is no longer a talent pool waiting to be tapped—it’s a thriving creative ecosystem exporting world-class stars. And with structures like Mavin, UMG, and Roc Nation collaborating, the blueprint is evolving from mere talent discovery to global domination.
Her new single Hot Body—dropping soon—is more than just a song. It’s the first test of this new chapter, backed by one of the most influential music companies in the world.
For fans, for Nigeria, and for the global music community, the message is clear: Ayra Starr is not just coming—she’s arrived.
Image credit: Kathy Hutchins / Shutterstock.com
In recent times, a disturbing phenomenon has been emerging, particularly within the world of celebrity fan bases. Individuals who dared to voice their criticisms against popular rapper Nicki Minaj found themselves victims of an alarming cybercrime trend known as doxxing. These individuals, are reportedly considering various legal options to protect themselves and seek justice.
An article by Time Magazine shed light on this terrifying experience that has befallen several individuals who dared to criticize Minaj, particularly concerning her recent feud with fellow artist, Megan Thee Stallion. These individuals claim they were doxxed by Minaj’s ardent fan base, colloquially known as the Barbz.
The term “doxxing,” as explained by The Atlantic, refers to the act of revealing and maliciously using another’s private and personal information. This deliberate act of cybercrime has left the victims scrambling, looking for ways to legally shield themselves while attempting to gather as much information as they can about the perpetrators.
One such individual is Erick Louis. Louis, a content creator on the popular app TikTok, found himself in the crosshairs after he uploaded a video criticizing Minaj’s “Big Foot” track. The repercussions were swift and unexpected. He received a phone call from his brother, informing him that an unordered pizza had been delivered to his house. Soon, his phone was inundated with calls from unknown numbers, an experience he described to Time as nerve-wracking and unsettling.
Another victim of this malicious act is Bela Delgado, a former Nicki Minaj fan who once ran fan accounts for the rapper in 2017. Delgado’s disillusionment with Minaj began when the artist started associating with controversial figures like Tekashi 6ix9ine, who pled guilty to using a minor for a sexual performance.
The backlash from the Barbz was swift and brutal after Delgado uploaded (and later deleted) a video expressing their disappointment in Minaj following the release of “Big Foot.” The harassment was not only directed at Delgado but also their family members.
According to entertainment attorney Lauren Kilgore, navigating the legal system to find justice for doxxing victims is a complex and uncertain path. The legal landscape is nuanced, and current discussions in Congress about crafting anti-doxxing legislation must carefully balance free speech rights against privacy protections.
While the victims grapple with the aftermath, there’s a call for the celebrities whose fan bases carry out these attacks to take responsibility. Ebony Jasmine Harris, another victim of the Barbz’s doxxing, believes that if Minaj chooses to use her power negatively and refuses to speak out against the doxxing, it speaks volumes about her as an individual.
As the people continue their battle against the violation of their privacy, a larger conversation about the power of celebrity fan bases and the potential for harm has been sparked. The victims are not just seeking justice for themselves but also hope to raise awareness about the dangers of doxxing and the need for stricter regulations and laws to combat it.
In the meantime, they continue to navigate their way through this horrifying experience, bearing a heavy burden and an even heavier responsibility to protect their privacy and ensure their safety in the face of relentless cyber harassment. They’re standing up against the violation, exploring legal options, and hoping for a safer, more respectful cyberspace where dissent doesn’t lead to dangerous retaliation.
A new collection of visuals by Juicy J is available, which are taken from his latest project, Mental Trillness. This past Friday (May 19), he released a clip for his song “Gettin‘.” The song was produced by Hitkidd and lets the hearer know what the Memphis musician has been up to.
This video was produced by Dang Films and Juicy J can be seen in a creepy looking mansion in the video. Throughout, he wears a mask, receives a drink from an attractive woman, and performs outside next to an old-fashioned convertible.
An 18-track album entitled Mental Trillness was released last March and features notable contributions from Aleza, K Carbon, La Chat, the late Gangsta Boo, Finesse2Tymes, and more. According to previous reports, Juicy J focused most of the album’s content on mental health, a cause he has acknowledged dealing with throughout his long and distinguished career.
This latest track from the Three 6 Mafia talent follows up a string of well-received 2022 projects, including Space Age Pimpin with Pi’erre Bourne, Crypto Business with Lex Luger & Trap-A-Holics, and Stoner Night with Wiz Khalifa. Among other things, he has also contributed to music such as Sauce Walka and Conway the Machine “Super Bowl,” Snoop Dogg and DJ Drama “Been Smokin,” and Megan Thee Stallion “Southside Royalty Freestyle.”
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