Photo by Zuzanna Adamczyk on Unsplash
SZA has firmly established herself as one of 2025’s most influential and versatile artists, setting the stage for what promises to be an extraordinary year. Not only has she made history by being the first artist to simultaneously hold the top spots with a No. 1 movie and No. 1 album, but she also captivated millions with her Super Bowl performance alongside Kendrick Lamar. And now, as if dominating the music scene wasn’t enough, SZA is taking her talents to the entrepreneurial world with the launch of her own beauty brand, Not Beauty. This new venture marks a fresh chapter in the career of this Grammy-winning artist, as she shifts from music to business in a way that’s as dynamic and ambitious as her previous accomplishments.
In a recent appearance on The Jennifer Hudson Show on Friday, March 21, SZA shared how this exciting new chapter came to life. Speaking with host Jennifer Hudson, SZA revealed the inspiration behind the makeup line, saying, “People ask about my lip combo all the time. And I am a yapper, right? I’m like a certified yapper, I’m always talking, I’m always singing, and I felt like I needed something that lasted so long.” She went on to explain that her need for long-lasting makeup products was the driving force behind creating the line. “It all came out of necessity,” she continued. “So I pretty much just designed my own formula.”
The Not Beauty lineup includes a range of products designed for all your lip needs, from glosses and creams to liners, stains, and more. However, this isn’t your typical beauty brand. SZA has made it clear that Not Beauty is far from being just another makeup line. Unlike many beauty moguls who set out to become beauty experts, SZA doesn’t consider herself one. Instead, she sees herself as an innovator and creator, aiming to provide functional, reliable, and high-performance products that actually work. The concept behind Not Beauty, she explains, isn’t about glamming up the world; it’s about fulfilling practical needs with products that fit seamlessly into everyday life.
The big surprise? Not Beauty will not be available in stores or online. So, if you’re hoping to get your hands on the products, you’ll need to do so exclusively at SZA’s “Grand National Tour” pop-up activations. Yes, that’s right – these unique products will only be available at the tour, making them a coveted item for fans who are eager to experience both the music and the beauty brand firsthand. For many, this exclusivity factor will only add to the excitement, with a sense of urgency growing as fans scramble to secure their products during the tour.
But SZA’s ambitions don’t end with beauty. In fact, she made it clear that Not Beauty is just the beginning of her larger entrepreneurial vision. “It’ll also branch into maybe Not Farming, Not Furniture, whatever need I see. If I see an armchair that I feel like I can design this better, I’m going to make an armchair,” she explained, giving fans a glimpse into the future of her growing empire. Whether it’s creating functional beauty products, innovative furniture, or even venturing into unexpected industries, SZA’s approach is guided by her creativity and a passion for solving real-world problems. She’s not just interested in making beauty products – she’s on a mission to redefine what it means to be a multifaceted entrepreneur.
While many celebrities have ventured into the beauty space, SZA’s approach stands out because of her authenticity and focus on utility rather than following trends. Her personal style and music resonate with her fans, and now, with Not Beauty, she is able to take her influence and apply it to an entirely different industry. Her products will appeal to those who admire her for more than just her musical talents but also for her creativity and unique sense of style. By releasing a line based on necessity and practicality, rather than pure vanity, SZA sets herself apart from other beauty moguls who often lean into heavily polished, aspirational marketing.
Fans of SZA will also appreciate the thought and attention she’s put into the design of the products themselves. She has always been someone who values authenticity in every aspect of her life, and with Not Beauty, she is continuing that philosophy by providing beauty products that are made for real people, not just those with perfect social media personas. Whether you’re a busy professional, a stay-at-home parent, or anyone in between, SZA’s beauty line is crafted with the everyday user in mind. This no-nonsense, practical approach to makeup ensures that each product is not only functional but also durable, meeting the high demands of a fast-paced, on-the-go lifestyle.
In a world where many new brands are quick to disappear as trends shift, SZA’s vision for Not Beauty promises longevity. She has already proven time and again that she knows how to build something that lasts, whether it’s her career in music or now, with her burgeoning business empire. Her attention to detail, commitment to quality, and genuine passion for creating useful products that make life easier are all factors that suggest Not Beauty is here to stay.
And the exclusive pop-up activations at the Grand National Tour are bound to be a major draw for fans. As the tour progresses, there will undoubtedly be a buzz around each city she visits, with fans eager to get their hands on the limited-edition products. This strategy not only makes the products even more desirable but also adds an element of exclusivity that will only amplify the excitement surrounding SZA’s brand.
But the entrepreneurial side of SZA isn’t just about capitalizing on her fame – it’s about creating something that resonates with her fans and brings value to their lives. She’s not interested in creating just another makeup line for the sake of it; she’s passionate about designing products that work for the real world, not just the beauty industry’s glossy image. SZA’s focus on practicality, combined with her immense talent, sets the stage for an exciting future in both the beauty industry and beyond.
For those eager to try the Not Beauty makeup line, the clock is ticking. The “Grand National Tour” is your only chance to snag the exclusive products that are already creating buzz. As SZA continues to build her empire and redefine the boundaries of what it means to be an artist and entrepreneur, one thing is clear – she’s not just creating a beauty brand; she’s creating a movement.
If you want to be part of SZA’s next big step, now’s the time to secure your tickets to the “Grand National Tour” and experience firsthand the power of Not Beauty. And who knows? The future of this multifaceted mogul might just surprise us all as she continues to push the envelope and redefine what it means to be an artist in the modern world. Don’t miss out on the chance to get a glimpse into the future of SZA’s entrepreneurial era – it’s only just beginning, and the possibilities are endless.
