Davido’s Milestone: Securing a UnitedMasters Deal for His Innovative Label, Nine+ Records

by | Apr 19, 2024 | Latest, Music News | 0 comments

Image credit: credit: Jamie Lamor Thompson /

Internationally acclaimed Afrobeats phenomenon,Davido, has made a groundbreaking move in the music industry by securing a significant deal with UnitedMasters. The news comes hot on the heels of a recent sold-out performance at Madison Square Garden, illustrating the artist’s continued momentum and influence in the global music scene.

A New Chapter in the Music Industry

Reflecting on the partnership, Davido expressed his enthusiasm and pride, stating, “I couldn’t be more proud to partner with Steve and the team at UnitedMasters. This announcement represents an exciting new chapter for developing and established artists around the world.” It’s clear that this deal signifies a monumental moment not just for Davido, but for the music industry at large.


Introducing Nine+ Records

As part of the UnitedMasters deal, Davido introduced his newly established label, Nine+ Records. The label aims to provide a platform for emerging talent from across the globe, showcasing a diverse range of music genres. Nine+ Records promises to be an exciting addition to the world of independent music, driven by Davido’s vision and extensive industry experience.

A&R Leadership and Curation

Under the new deal, Davido will take the helm of Nine+ Records‘ A&R division and guide its “behind-the-scenes curation”. As a three-time Grammy nominee, Davido’s expertise and influential presence in the music industry will undoubtedly steer the label towards success.

Collaborating with UnitedMasters

UnitedMasters, a renowned music distributor and licensing platform, is known for its commitment to independent artists. The collaboration with Davido reinforces their mission to support and promote artists around the globe. This is a promising alliance that will undoubtedly yield exciting results in the global music landscape.

The Future of Music Genres

With Davido at the helm, Nine+ Records is set to nurture rising artists across various genres. From hip-hop and R&B to country and, of course, Afrobeats, the label is poised to bring a diverse array of voices and styles to the global stage.

“Over the last 2 years, we’ve proven our commitment to Africa investing in artists, education, and technology,” Steve Stoute of UnitedMasters said. “Today, we are doubling down. With this new venture with Davido & the launch of Nine Plus Records, we reinforce our mission in becoming a bridge for artists on the continent. Together we’ll identify & develop new artists while supporting them with brand and synch opportunities.”

In Conclusion

This partnership between Davido and UnitedMasters marks a significant milestone in the music industry. The launch of Nine+ Records promises to nurture and introduce emerging talent from around the globe, providing a platform for diverse voices and styles to shine. This is an exciting new chapter in the global music scene, and we look forward to seeing what Davido and his team at Nine+ Records will bring to the table.

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