The LOX (sans Sheek Louch) as well as Fat Joe and Rick Ross brought together together for the release of a new single called “The Game,” a Mike Kuz, Buda & Grandz, and Setfree-produced single which was released in collaboration with sports betting company DraftKings as a collaboration with them. Therefore, the title track of the album is replete with bars that speak about the hard work needed to win, beginning with a powerful verse from Jadakiss about working hard.
“In the Game” includes a black-and-white clip that features action shots from current top NBA players in action accompanied by a variety of betting terms that are used when placing bets. The clip fits perfectly with the moment of the basketball league’s playoffs, a time when competition is at its peak, since the league is just entering the first stage of this season’s playoffs. The artists do not appear in any of the shows, which is unfortunate.
After decades of careers of Rick Ross in hip-hop, it is amazing to see how all parties have managed to remain relevant in the industry after decades of hard work. Living Off Xperience and Richer Than I Ever Been, the latest albums released by the LOX and Rick Ross, respectively, were released in 2020 and 2021, respectively. In the wake of the release of Fat Joe’s latest solo album, The Darkside Vol. 1, which hit land in 2010 and led to a new era of hip hop, and has continued to go from strength to strength through projects such as What Would Big Do 2021 featuring DJ Drama, Plata O Plomo featuring Remy Ma, and Family Ties featuring Dre. As of yet, it is unknown whether or not there will be more to come after “The Game”.