A new body of work by Unknown T titled Adolescence was released last summer. The project was composed of fifteen tracks featuring collaborations with M1llionz, Potter Payper, M Huncho, Nafe Smallz, and Digga D. Following its initial release, the album received positive reviews from the general public, landing the London rapper his first place on the UK Albums chart in the very first week.
Throughout the years, Unknown T has developed his unique brand for artists such as Abra Cadabra, V9, Lancey Foux, Steel Banglez, Young T & Bugsey, KO, and FKA Twigs in September, as well as collaborating with Skillibeng on “Wollan”, raising the question of whether or not a follow-up was forthcoming. The drill artist stoked the flames yesterday (Mar. 24), releasing “Often,” which features some of his toughest, most inventive bars to date. As an example, let’s take his use of DC Comics characters to illustrate how he would like to get his point across:
As part of Unknown T’s first campaign launch, he provided fans with snippets of three songs to choose from, which included the track “Often.” Considering how much fans liked it, it’s understandable why Chris Rich decided to kickstart the new campaign with a Chris Rich-produced track.
Additionally, the song is accompanied by a dope video by Teeeezy C, which shows Unknown T performing before busy crowds and mobbing with his crew at his Homerton digs if you’re not in the United States, check it out here.