by Jonathan P-Wright | May 16, 2025 | Latest, Music News, New Music Alert |
Photo by Yvette de Wit on Unsplash
In the late 2000s, Yung L.A.’s breakout single “Ain’t I” was everywhere. Its spacey synths and confident delivery helped define the direction of trap music, pushing the sound into a more melodic and futuristic space. Featuring Southern rap heavyweights like Young Dro and T.I., the track became more than a hit — it became a cultural moment. It laid the foundation for a wave of artists who now dominate the scene.
Fast-forward to today, and “Ain’t I” is trending again, this time on TikTok. Younger users are discovering it, while older fans are re-embracing the sound. The platform’s resurgence of the track shows that Yung L.A.’s influence never really disappeared — it just needed time to be fully recognized.
This resurgence became even more real when Yung L.A. appeared unexpectedly onstage during the Atlanta stop of BossMan Dlow’s “Dlow Curry Tour,” invited by Baby Kia. The audience’s response was electric. Fans old and new celebrated his return, proving his impact is still alive and well.
Earlier this year, his fiery a cappella performance of “Ain’t I” on Boss Talk 101 went viral, reminding viewers of his natural charisma. While it sparked memes and humorous parodies — including one from content creator Lou Young — the underlying message was clear: Yung L.A. still has star power.
Born Leland Austin, Yung L.A. rose under the mentorship of Young Dro and signed with T.I.’s Grand Hustle label. Initially, he looked unstoppable. Tracks like “Futuristic Love (Elroy)” followed his breakout success, and his mixtapes showed a distinct blend of melody and swagger. But industry politics halted his debut album Futuristic Leland, and soon after, he was dropped from both Grand Hustle and Interscope, derailing his momentum.
Compounding this were public beefs, especially with Alley Boy and others in the Atlanta scene. However, many of those conflicts have since been resolved, revealing a more mature and self-aware artist.
In a recent interview with RealLyfe Productions, L.A. spoke openly about the emotional toll of his career setbacks. His vulnerability resonated with fans, many of whom relate to stories of missed opportunities and being prematurely written off. This honesty, combined with his viral comeback moments, is reshaping how the public sees him.
It’s impossible to deny Yung L.A.’s role in influencing today’s trap landscape. Long before it was common to hear rappers blending melodies with auto-tuned emotion, he was leading the charge. His sound was simply ahead of its time — and now, the time has caught up to him.
What’s special about this renewed attention is that it’s grassroots. There’s no label push or commercial campaign behind it. Social media is simply amplifying what die-hard Atlanta fans have known all along: Yung L.A. is a visionary. His contributions were overlooked, but not forgotten.
His story parallels Atlanta’s music identity: bold, innovative, and constantly evolving. It’s only right that his second wind comes at a moment when the city is reflecting on its legacy and honoring its pioneers. Today’s recognition isn’t just about nostalgia — it’s about acknowledging his role in shaping a now-mainstream sound.
Seeing L.A. reclaim his spotlight is a powerful reminder that true talent eventually finds its audience. His comeback isn’t about chasing old fame — it’s about proving he still has something to say, and still knows how to say it. The renewed interest in his catalog suggests that people are ready to listen.
The industry should take notice. Yung L.A.’s rebirth offers an opportunity to reshape what a comeback looks like. He represents a class of artists who were once too progressive for their era but are now perfectly in sync with today’s sound.
So let’s give him his flowers — not just for his past, but for his foresight, his creativity, and his resilience. He helped craft the future of Atlanta’s music before the rest of the world caught on. This isn’t a comeback built on nostalgia — it’s a continuation of a story that was never finished.
Let this moment be more than a flashback. Let it be a celebration, a correction, and a proper reintroduction to a trailblazer who helped shape the genre we know today. Because being ahead of your time isn’t a flaw — it’s a legacy waiting to be recognized.
by Jonathan P-Wright | May 2, 2025 | Latest, Music News, New Music Alert |
Image credit: Ben Houdijk / Shutterstock.com
The seemingly disparate realms of West Coast hip-hop and Southern country music have, against conventional expectations, found a captivating point of intersection. This unexpected confluence has manifested in the form of “Gettin’ Gone,” a refreshingly laidback and genre-fluid track born from the collaboration between the iconic rap luminary Snoop Dogg and the ascendant Nashville country artist ERNEST. This intriguing musical partnership graces ERNEST’s forthcoming mixtape, “Cadillac Sessions,” hinting at a project that dares to defy genre boundaries and explore uncharted sonic territories.
ERNEST, a name rapidly gaining prominence within the Nashville songwriting and performing community, has already established himself as a significant force in contemporary country music. His songwriting prowess is evident in his collaborations with artists like Morgan Wallen, contributing to a string of chart-topping singles that have resonated deeply with audiences. On the other side of this compelling musical equation stands Snoop Dogg, a veritable institution in the hip-hop world. Beyond his legendary status as a rapper, Snoop has consistently demonstrated a willingness to venture beyond the confines of his primary genre. His forays into reggae under the moniker Snoop Lion, his explorations of gospel music, and even his unlikely yet endearing collaborations with Martha Stewart underscore a restless creative spirit and an openness to diverse sonic landscapes, solidifying his position as a global cultural icon unafraid of artisustic risk.
While the pairing of Snoop Dogg and a rising country artist might initially raise eyebrows, a closer examination reveals a surprising undercurrent of mutual respect and appreciation. Snoop Dogg himself has publicly acknowledged a long-standing affinity for country music, notably expressing admiration for the legendary Johnny Cash, whom he once lauded as his “main man” and a quintessential “real American gangster.” This shared appreciation for authenticity, the power of storytelling, and a certain rebellious spirit inherent in both hip-
hop and traditional country music renders their collaboration not as a contrived marketing ploy, but rather as a serendipitous alignment of artistic sensibilities.
An Unlikely Backstage Encounter Sparks a Musical Connection
The genesis of “Gettin’ Gone” was not orchestrated in a sterile boardroom but rather unfolded organically in the backstage milieu of a Jelly Roll concert. ERNEST, a self-professed admirer of hip-hop culture and ever the astute opportunist, seized the moment to engage in conversation with Snoop Dogg amidst the backstage bustle. Armed with a freshly recorded demo of “Gettin’ Gone,” ERNEST recognized a potential opportunity and boldly presented his musical offering.
Recounting the pivotal encounter with a touch of amusement, ERNEST explained, “I basically weaseled my way into Snoop’s green room. I was like, ‘Yo, can I play you a song I wrote last weekend?’ and he was just super chill—’Sure.’ I hit play, and he was vibing.” This initial positive reception paved the way for a direct exchange of contact information, laying the groundwork for a collaboration that would soon transcend the confines of that backstage meeting.
The song itself, “Gettin’ Gone,” had its genesis during a songwriting retreat held on ERNEST’s tour bus, in the company of esteemed country songwriting heavyweights Rhett Akins, Ben Hayslip, and Mark Holman. The initial concept revolved around the universal desire for escapism—whether a physical departure or a mental retreat—when the pressures of the world become overwhelming. This theme of seeking solace and respite resonates deeply within both country and rap traditions, albeit often explored through distinct lyrical and sonic lenses.
A mere couple of weeks after their chance encounter, ERNEST received a text message from Snoop Dogg that signaled more than just casual appreciation. It was an enthusiastic expression of interest in actively participating in the song. “He sent me this flood of emojis—blue hearts, fire, paw prints,” ERNEST described, interpreting the digital deluge as Snoop’s affirmative response: “Yeah, I’m down.” True to his word, Snoop swiftly recorded and delivered his verse in less than 48 hours. This rapid and enthusiastic engagement speaks volumes about the genuine connection and organic energy that fueled the collaboration, a refreshing departure from the often-calculated pace of the modern music industry.
Capturing the Vibe: Cadillac Cruising and Authentic Chemistry
The music video accompanying “Gettin’ Gone” masterfully captures the same relaxed and authentic vibe that permeates the track itself. Filmed against the backdrop of iconic Nashville landmarks, the visual narrative feels less like a meticulously scripted production
and more like an impromptu hangout between two artists from seemingly different worlds who find common ground in their shared passion for music. ERNEST and Snoop are seen cruising through the city in a classic Cadillac, making stops at local haunts and effortlessly trading verses, their camaraderie palpable and genuine.
“The chemistry was real,” ERNEST emphasized. “It wasn’t just like, ‘Hey, here’s your verse, and we’ll film you in a studio later.’ He was all in. He wanted to film the video. He wanted to vibe in the city.” One particularly memorable moment for ERNEST during the filming occurred while they were driving back to Castle Recording Studios. He decided to play Snoop Dogg’s timeless hit, “Gin and Juice.” The surreal experience of Snoop rapping along to his own iconic track, word for word, while the bass resonated through the Cadillac’s sound system, created a profound full-circle moment for ERNEST. “That was a childhood memory unfolding in real-time,” he reflected.
A Growing Trend: Genre Lines Blur in Modern Music
While some might view Snoop Dogg’s foray into country music as an unexpected detour, it is not entirely unprecedented. In recent years, Snoop and his longtime collaborator Dr. Dre have demonstrated an increasing interest in the evolving musical landscape of Nashville. Notably, they featured the burgeoning country sensation Jelly Roll on a track from their collaborative album, “Missionary,” released the previous year. Furthermore, earlier this year, they enlisted HARDY, a prominent figure in the country-rock scene, for a fresh reimagining of Snoop’s 1994 classic “Gin and Juice,” complete with an accompanying short film.
These instances are not isolated experiments but rather indicative of a broader trend in the music industry: the gradual erosion of rigid genre boundaries. The traditional walls separating Nashville’s country vocalists and hip-hop’s lyrical giants are becoming increasingly porous. Country artists are exploring covers of hip-hop tracks, while rappers are incorporating elements of folk music into their sonic palettes. We are entering an era where individual playlists, driven by personal taste, are gaining precedence over traditional genre classifications, and music enthusiasts are increasingly valuing authenticity over strict adherence to established labels.
More significantly, collaborations such as “Gettin’ Gone” serve to challenge preconceived notions and foster connections across generational and cultural divides. ERNEST and Snoop Dogg, while originating from distinct backgrounds and musical traditions, find common ground at the intersection of creative expression, rhythmic innovation, and genuine soulfulness.
“Cadillac Sessions”: A Launchpad for Southern Sound and Collaboration
“Gettin’ Gone” serves as a compelling precursor to ERNEST’s upcoming “Cadillac Sessions” mixtape, a project that extends beyond his own artistic endeavors to spotlight a new wave of emerging talent nurtured under his own label, DeVille Records, a partnership with Big Loud Records.
“This project is all about spotlighting a new wave of talent coming out of the South,” ERNEST elaborated. “I’m collaborating with guys like Cody Lohden, Chandler Walters, and Rhys Rutherford. These aren’t just features—they wrote their own songs. They’re authentic, they’re storytellers, and they represent the next generation of Nashville.”
Each artist featured on the mixtape hails from a different corner of the American South—Rhys from Nashville itself, Chandler from Georgia, and Cody from Kentucky. This geographical diversity imbues the project with a rich tapestry of styles and thematic explorations, while maintaining a cohesive grounding in Southern identity and ethos. ERNEST’s vision for “Cadillac Sessions” extends beyond simply creating music; it encompasses the ambition to cultivate a supportive community and establish a lasting legacy for these emerging voices.
While the title “Gettin’ Gone” might conjure images of escaping on open highways, ERNEST offers a more nuanced perspective on finding moments of respite in his adopted home of Nashville. When asked about his preferred local spots for unwinding, his answer reveals a refreshingly down-to-earth sensibility.
“Either Troubadour Golf Course out in College Grove or Losers in Midtown,” he shared. “But honestly, sometimes I be gettin’ gone while I work at the office.”
This sentiment encapsulates the core essence of “Gettin’ Gone.” It transcends the literal act of physical departure, delving into the realm of mental reprieve, a temporary detachment from expectations, and the freedom to simply be oneself. Whether it’s the familiar comfort of a local dive bar or the expansive tranquility of a driving range, the specific location is secondary to the liberating energy it provides.
Snoop Dogg’s participation in a country music project sends a significant signal throughout the music industry, indicating a broader cultural shift. Audiences are increasingly receptive to genre-bending sounds, embracing musical fusions that defy traditional categorization. The willingness of artists to collaborate across genre lines reflects a growing appreciation for authenticity and a desire to connect with diverse audiences.
More importantly, collaborations like “Gettin’ Gone” challenge ingrained stereotypes and foster connections across generational and cultural divides. ERNEST and Snoop Dogg, while originating from distinct backgrounds and musical traditions, find common ground in their shared commitment to expressive storytelling, rhythmic innovation, and genuine soulfulness.
In conclusion, “Gettin’ Gone” is more than just a novelty track; it serves as a potent reminder of the creative possibilities that emerge when artists disregard artificial industry barriers and simply create from a place of genuine inspiration. It underscores the notion that music, when infused with sincere respect and unwavering passion, possesses the remarkable ability to transcend genre limitations and geographical boundaries.
ERNEST’s audacious move of approaching a legendary figure like Snoop Dogg backstage with a demo, and subsequently forging a collaborative partnership, embodies the kind of bold, spontaneous action that often lies at the heart of the most compelling musical narratives. And Snoop Dogg’s enthusiastic embrace of this unexpected collaboration, lending his iconic voice to a country track and immersing himself in the Nashville experience, stands as a testament to his continued evolution as a cultural bridge-builder. If “Cadillac Sessions” lives up to the promising precedent set by “Gettin’ Gone,” ERNEST may well be on the cusp of not just releasing a mixtape, but potentially igniting a transformative movement within the landscape of contemporary country music.
by Jonathan P-Wright | Apr 25, 2025 | Music News |
Image credit: A. Jamal / Shutterstock.com
Chart-topping rap sensation GloRilla recently offered a glimpse into a significant personal transformation, one that pushed her willpower to its limits. In an intimate discussion with BET, the celebrated artist from Memphis detailed a month-long commitment to wellness, a deliberate endeavor aimed at revitalizing her physical and mental well-being. This comprehensive undertaking involved embracing various healthy practices, encompassing consistent exercise and consciously choosing to forgo the vibrant nightlife scene. However, among these positive changes, one particular element emerged as the most formidable obstacle she encountered: abstaining from alcohol.
GloRilla, widely recognized for her confident demeanor and captivating energy that permeates both her stage presence and her personal interactions, openly acknowledged that navigating an entire month without alcohol presented a more significant challenge than initially anticipated. “I would probably have to say that steering clear of drinks was the toughest part for me,” she confided. “It’s not even like I’m a heavy drinker. I rarely do shots, maybe once in a blue moon. My usual preference is just to leisurely sip on margaritas.”
Despite describing her typical alcohol consumption as moderate, the inherent social and professional dynamics of her thriving career amplified the difficulty of maintaining complete sobriety. “That particular month was incredibly busy for me – there was All-Star Weekend, the Super Bowl, a string of performances – my schedule was completely packed,” she explained. “Normally, in the moments leading up to a performance or a major event, I would typically have a little something to drink to help me relax and feel more at ease. But during this period, I had to approach everything with absolute mental clarity. No alcohol whatsoever.”
A Solitary Test Within a Public Spectacle
For many observers, the notion of a prominent figure in the entertainment industry temporarily abstaining from alcohol might not register as a particularly arduous feat. Yet, for an individual like GloRilla, whose professional life is intrinsically linked to high-octane performances, late-night gatherings, and a constant stream of public appearances, the challenge extended beyond the purely physical realm, delving into the complexities of mental fortitude.
The act of social drinking, particularly within the music industry‘s intricate social fabric, is often deeply ingrained in networking opportunities, celebratory occasions, and routine appearances. It forms a subtle yet pervasive aspect of the culture, the established patterns of behavior, and the unspoken rituals that govern many interactions. Declining a drink in such environments transcends simply resisting a personal craving; it involves resolutely standing one’s ground against a tide of social pressure, deviating from a widely accepted norm in a world that often struggles to accept the word “no.”
GloRilla’s commitment to wellness extended beyond merely eliminating alcohol. She meticulously crafted a structured plan for the entire month, envisioning it as a personal roadmap for self-improvement. Alongside her pledge of sobriety, her objectives included the completion of a book, consciously avoiding nightclubs, adhering to a fitness regimen of at least three gym sessions per week, and generally prioritizing activities that fostered self-care and personal growth. Demonstrating a spirit of inclusivity, she even encouraged her dedicated fanbase to embark on similar wellness journeys, igniting a wave of collective support and shared commitment across her online community.
However, regardless of the level of inspiration or the meticulousness of a personal wellness plan, temptations possess an uncanny ability to surface, particularly during large-scale social events such as the Super Bowl and All-Star Weekend, both of which are renowned for their lively parties, abundant drinking, and extensive entertainment offerings.
“It was particularly challenging during those events,” she admitted with candor, “because those are precisely the kinds of occasions where it seems like everyone is holding a drink. I had to be present and maintain my focus, fully aware that I couldn’t participate in the same way I normally would.”
Finding Resilience in Shared Experience
Interestingly, a significant factor that contributed to making the process more manageable for GloRilla was the comforting knowledge that she was not entirely alone in her endeavor. Inspired by her public commitment, several of her devoted fans decided to join her in her month of wellness. “There were a few people who actually did it alongside me,” she shared, “and honestly, that made it significantly easier. Knowing that you’re not the only one navigating the challenges provides a real boost to your resolve and helps you persevere.”
This shared experience of conscious restraint, even when practiced individually across different geographical locations, evolved into a silent yet potent form of mutual encouragement. For many of her followers, this was not simply an act of emulating a celebrity; it represented a genuine effort to realign their own habits and demonstrate solidarity in the face of personal challenges.
The concept of undertaking a fast or engaging in a detoxification period has gained increasing traction in recent years, not solely for its perceived physical benefits, but also for its potential to enhance mental clarity and focus. Whether the focus is on abstaining from food, alcohol, social media, or even disengaging from unhealthy relationships, these intentional breaks offer an opportunity for a personal reset – a chance to re-evaluate priorities, regain focus, and rejuvenate one’s energy.
And in GloRilla’s experience, it appears that this period of recalibration yielded positive results.
Addressing Speculation with Wit and Assurance
As her month of wellness progressed, observant fans began to notice a visible transformation in GloRilla – not only in her overall demeanor but also in her physical appearance. This led to a flurry of rumors circulating on social media platforms, with some speculating that she had undergone cosmetic surgery, specifically a Brazilian Butt Lift (BBL). Rather than reacting defensively or with frustration, GloRilla chose to address these allegations with her characteristic humor and cleverness.
In a video posted from the gym, she playfully addressed the rumors in her signature style. “I’ve been seeing all the chatter about the BBL,” she began with a broad grin. “So, I wanted to come on here and be completely honest with you all. I didn’t get a BBL. But I did receive some ‘discipline shots.'”
She then gestured to her dimples, laughing, “I had them inserted right here and right here. And they just radiate all the way through my brain. Just a few shots of pure discipline – and that’s the secret. That’s how you achieve a fabulous physique!”
Her lighthearted response not only effectively dispelled the unfounded gossip but also subtly underscored a more profound message: genuine results are often the product of dedicated effort and consistent discipline. The noticeable changes in her appearance were not attributable to surgical procedures but rather to her commitment to consistency, self-discipline, and a healthy dose of self-love.
Redefining Personal Accountability in the Public Eye
GloRilla’s narrative transcends the simple act of giving up alcohol or adhering to a gym routine; it delves into the realm of personal accountability in a contemporary world saturated with distractions. It highlights the importance of making conscious and intentional choices, even in moments when no one else is observing – or, in her unique situation, when the entire world is watching.
In a previous interview with Complex’s Jordan Rose, she had already alluded to this particular challenge. “It’s definitely hard to socialize with people and not indulge in a little bit of drinking,” she had admitted. And that single sentence encapsulates the underlying emotional tension that permeated her month-long commitment to sobriety.
Most individuals can readily identify with the sense of ease and comfort that alcohol can provide in social settings – it can help to smooth over social anxieties, calm frayed nerves, and, for many, offer a temporary respite from the pressures of daily life. However, for GloRilla, the conscious decision to abstain from alcohol represented a deliberate choice to embrace presence. It meant engaging with her own life without the aid of shortcuts, without the numbing effects of sedatives, and without the artificial filters that alcohol can sometimes impose.
And in making this conscious choice, she has not only embarked on a personal transformation but has also inadvertently become a relatable role model for countless individuals who are quietly navigating similar internal battles.
A Universal Message for Her Dedicated Following
In an era where celebrity culture often glorifies excess – whether it be an abundance of wealth, an extravagant lifestyle, relentless fame, or unrestrained indulgence – GloRilla’s focus on holistic wellness offers a refreshingly authentic perspective. It’s not a meticulously curated before-and-after narrative designed for glossy magazine spreads; rather, it’s a raw and honest portrayal of the small, often unglamorous, choices that collectively fuel genuine personal growth.
Her decision to share this personal journey publicly and to extend an invitation for her fans to participate reflects a broader trend of authenticity and vulnerability emerging among contemporary artists. Instead of meticulously constructing an unattainable image of perfection, she chose to open a window into her own experiences – sharing her struggles, her characteristic humor, and the genuine joy she found in even the smallest of victories.
And perhaps the most compelling aspect of her story is that she never presented herself as flawless. Her motivation was not driven by lucrative brand endorsements or the allure of a magazine cover. Her primary impetus was a deeply personal one, fueled by a desire for self-improvement and sustained by those metaphorical “discipline shots.”
Concluding Reflections
GloRilla’s month-long commitment to wellness may have been finite in duration, but its impact undoubtedly extends far beyond those thirty days. It serves as a powerful reminder that even amidst the chaos and demands of a high-profile life, it remains possible to reclaim a sense of control – one consciously declined drink, one completed workout, one disciplined choice made at a time.
In an industry that often prioritizes outward performance over inner peace, her deliberate decision to slow down, recalibrate, and prioritize her well-being is both courageous and, in its own way, revolutionary. It demonstrates that true strength is not solely measured by the volume of one’s voice or the intensity of one’s outward displays of confidence; it is also found in the quiet consistency of self-care practiced when the spotlight fades.
by Waqar | Apr 3, 2025 | Black Girl Magic, Black Owned Business, Digital Mogul, Latest |
Photo by Zuzanna Adamczyk on Unsplash
SZA has firmly established herself as one of 2025’s most influential and versatile artists, setting the stage for what promises to be an extraordinary year. Not only has she made history by being the first artist to simultaneously hold the top spots with a No. 1 movie and No. 1 album, but she also captivated millions with her Super Bowl performance alongside Kendrick Lamar. And now, as if dominating the music scene wasn’t enough, SZA is taking her talents to the entrepreneurial world with the launch of her own beauty brand, Not Beauty. This new venture marks a fresh chapter in the career of this Grammy-winning artist, as she shifts from music to business in a way that’s as dynamic and ambitious as her previous accomplishments.
In a recent appearance on The Jennifer Hudson Show on Friday, March 21, SZA shared how this exciting new chapter came to life. Speaking with host Jennifer Hudson, SZA revealed the inspiration behind the makeup line, saying, “People ask about my lip combo all the time. And I am a yapper, right? I’m like a certified yapper, I’m always talking, I’m always singing, and I felt like I needed something that lasted so long.” She went on to explain that her need for long-lasting makeup products was the driving force behind creating the line. “It all came out of necessity,” she continued. “So I pretty much just designed my own formula.”
The Not Beauty lineup includes a range of products designed for all your lip needs, from glosses and creams to liners, stains, and more. However, this isn’t your typical beauty brand. SZA has made it clear that Not Beauty is far from being just another makeup line. Unlike many beauty moguls who set out to become beauty experts, SZA doesn’t consider herself one. Instead, she sees herself as an innovator and creator, aiming to provide functional, reliable, and high-performance products that actually work. The concept behind Not Beauty, she explains, isn’t about glamming up the world; it’s about fulfilling practical needs with products that fit seamlessly into everyday life.
The big surprise? Not Beauty will not be available in stores or online. So, if you’re hoping to get your hands on the products, you’ll need to do so exclusively at SZA’s “Grand National Tour” pop-up activations. Yes, that’s right – these unique products will only be available at the tour, making them a coveted item for fans who are eager to experience both the music and the beauty brand firsthand. For many, this exclusivity factor will only add to the excitement, with a sense of urgency growing as fans scramble to secure their products during the tour.
But SZA’s ambitions don’t end with beauty. In fact, she made it clear that Not Beauty is just the beginning of her larger entrepreneurial vision. “It’ll also branch into maybe Not Farming, Not Furniture, whatever need I see. If I see an armchair that I feel like I can design this better, I’m going to make an armchair,” she explained, giving fans a glimpse into the future of her growing empire. Whether it’s creating functional beauty products, innovative furniture, or even venturing into unexpected industries, SZA’s approach is guided by her creativity and a passion for solving real-world problems. She’s not just interested in making beauty products – she’s on a mission to redefine what it means to be a multifaceted entrepreneur.
While many celebrities have ventured into the beauty space, SZA’s approach stands out because of her authenticity and focus on utility rather than following trends. Her personal style and music resonate with her fans, and now, with Not Beauty, she is able to take her influence and apply it to an entirely different industry. Her products will appeal to those who admire her for more than just her musical talents but also for her creativity and unique sense of style. By releasing a line based on necessity and practicality, rather than pure vanity, SZA sets herself apart from other beauty moguls who often lean into heavily polished, aspirational marketing.
Fans of SZA will also appreciate the thought and attention she’s put into the design of the products themselves. She has always been someone who values authenticity in every aspect of her life, and with Not Beauty, she is continuing that philosophy by providing beauty products that are made for real people, not just those with perfect social media personas. Whether you’re a busy professional, a stay-at-home parent, or anyone in between, SZA’s beauty line is crafted with the everyday user in mind. This no-nonsense, practical approach to makeup ensures that each product is not only functional but also durable, meeting the high demands of a fast-paced, on-the-go lifestyle.
In a world where many new brands are quick to disappear as trends shift, SZA’s vision for Not Beauty promises longevity. She has already proven time and again that she knows how to build something that lasts, whether it’s her career in music or now, with her burgeoning business empire. Her attention to detail, commitment to quality, and genuine passion for creating useful products that make life easier are all factors that suggest Not Beauty is here to stay.
And the exclusive pop-up activations at the Grand National Tour are bound to be a major draw for fans. As the tour progresses, there will undoubtedly be a buzz around each city she visits, with fans eager to get their hands on the limited-edition products. This strategy not only makes the products even more desirable but also adds an element of exclusivity that will only amplify the excitement surrounding SZA’s brand.
But the entrepreneurial side of SZA isn’t just about capitalizing on her fame – it’s about creating something that resonates with her fans and brings value to their lives. She’s not interested in creating just another makeup line for the sake of it; she’s passionate about designing products that work for the real world, not just the beauty industry’s glossy image. SZA’s focus on practicality, combined with her immense talent, sets the stage for an exciting future in both the beauty industry and beyond.
For those eager to try the Not Beauty makeup line, the clock is ticking. The “Grand National Tour” is your only chance to snag the exclusive products that are already creating buzz. As SZA continues to build her empire and redefine the boundaries of what it means to be an artist and entrepreneur, one thing is clear – she’s not just creating a beauty brand; she’s creating a movement.
If you want to be part of SZA’s next big step, now’s the time to secure your tickets to the “Grand National Tour” and experience firsthand the power of Not Beauty. And who knows? The future of this multifaceted mogul might just surprise us all as she continues to push the envelope and redefine what it means to be an artist in the modern world. Don’t miss out on the chance to get a glimpse into the future of SZA’s entrepreneurial era – it’s only just beginning, and the possibilities are endless.
by Waqar | Apr 3, 2025 | Black Girl Magic, Black Owned Business, Latest, Music News, New Music Alert |
Photo by Florian Klauer on Unsplash
Cardi B has never been one to shy away from making bold moves, whether in music, business, or personal branding. From her early days in the Bronx to her meteoric rise as a Grammy-winning rapper, Cardi has continually evolved, proving that her success is built on more than just hit records—it’s about strategy, authenticity, and an unrelenting hustle.
Now, she’s setting her sights on something even bigger: an empire that stretches beyond music and into the lucrative world of beauty and fashion. In a game-changing partnership with e-commerce giant Revolve Group, Cardi B is launching her first-ever independently owned fashion and beauty brand. Announced exclusively via Women’s Wear Daily, this move is far more than just another celebrity-endorsed collection—it’s the foundation of what she envisions as a billion-dollar lifestyle powerhouse.
Cardi B’s Next Chapter: A Multi-Category Lifestyle Empire
This latest venture is not just about clothing and makeup—it’s about building a legacy. Cardi has teamed up with her trusted inner circle, including longtime manager Patientce Foster and stylist Kollin Carter, to create a brand that’s uniquely hers. This isn’t just another side project or limited-edition drop; it’s a full-scale business designed to last.
For Cardi, this move represents the natural next step in her journey from the streets of the Bronx to the heights of international stardom. But it’s also deeply personal. “People have been expecting both from me,” Cardi told WWD, referring to her long-anticipated beauty line and her upcoming sophomore album. “My beauty line, people have been expecting that, like an album… We have to come in strong.”
And strong she will come. Unlike many celebrity brands that launch with a quick hype cycle and fade away, Cardi’s team is determined to make this a household name. The focus is on longevity, quality, and an authentic connection to the audience that has supported her since day one.
Fashion With a Purpose: Everyday Wear, Elevated
What sets Cardi’s upcoming fashion line apart is its commitment to fit, quality, and wearability. Rather than chasing fleeting trends or catering exclusively to high-fashion audiences, the brand will emphasize practical yet stylish staples that real women can wear every day.
“I want my brand to have that one piece that you buy, that you love, that makes sense,” Cardi explained. “If it’s a size large, it should be a true size large.”
This attention to fit and function is crucial, as many celebrity clothing lines have faced criticism for prioritizing aesthetics over practicality. Cardi’s brand is different—it reflects the reality of her own journey. Before the glitz and glam, before the red carpets and Met Gala moments, she was just a girl from the Bronx looking for outfits that made her feel confident. That authenticity will be at the heart of every piece she designs.
The collection is expected to feature curve-hugging silhouettes, bold statement pieces, and everyday essentials that capture Cardi’s signature style. From streetwear-inspired sets to elevated staples, the brand aims to bridge the gap between high fashion and accessible style.
The Beauty Line: A Reflection of Cardi’s Iconic Glam
Of course, Cardi B’s influence extends far beyond fashion. Her beauty looks—characterized by flawless skin, bold lashes, and perfectly sculpted features—have become a signature part of her image. Now, she’s bringing that signature glam to her own line of cosmetics.
While details about the beauty collection are still under wraps, it’s clear that Cardi is focused on delivering high-quality, long-lasting products that cater to a diverse audience. Whether it’s richly pigmented lip colors, luminous highlighters, or ultra-dramatic lashes, fans can expect a collection that embodies Cardi’s fearless approach to beauty.
More than just another makeup line, this venture represents Cardi’s personal philosophy: beauty should be fun, expressive, and empowering. She has always embraced dramatic transformations, and her brand is likely to reflect that same versatility—allowing fans to recreate her iconic looks while also finding products that work for their everyday lives.
A Business Built for the Long Haul
For Cardi B, this is not a short-term hustle or a cash grab. This is about financial independence, generational wealth, and creating something that lasts far beyond her music career.
Patientce Foster, who has been a key figure in Cardi’s business journey, emphasized that this brand is a “lifetime brand… not a fling or trend.” That distinction is important. Many celebrity ventures, especially in fashion and beauty, fizzle out after the initial buzz. Cardi is making sure that doesn’t happen.
The rapper has been vocal about her desire to secure financial stability not just for herself, but for her family. “Houses are not enough. You need a business,” she explained. “If God forbid something happens to me, I don’t want my kids to be fighting with record labels [over] my music.”
This perspective underscores why Cardi is taking such a hands-on approach to her business ventures. She’s not just putting her name on a label—she’s actively involved in shaping the brand’s vision, strategy, and execution. With Revolve’s expertise in e-commerce and logistics, she has the right partner to scale this business globally.
The Album Update: No Female Features (Yet)
While Cardi’s business moves are making headlines, fans are equally eager for updates on her long-awaited sophomore album. During a recent session on X Spaces, she gave them an unexpected revelation: as of now, there are no female features on the project.
This was a surprising detail, considering Cardi’s history of collaborating with powerhouse women in the industry. However, she reassured fans that the album will still deliver everything they expect from her.
“I’m 100 percent confident with this album,” she said. “I just don’t think that what I got is out there… I gave y’all some clues on my features, and that’s it.”
Cardi has built a reputation for delivering chart-topping hits with unmatched energy and charisma, and she’s determined to raise the bar once again. Whether or not additional collaborations are added before the album’s release, one thing is clear—she’s bringing the heat.
What’s Next for Cardi B?
With a booming music career, an ambitious new business venture, and a growing influence in fashion and beauty, Cardi B is proving once again that she is unstoppable. She has successfully transitioned from reality TV star to rap sensation, and now, she’s carving out a space in the business world with the same fearless energy that made her a household name.
The next year will be critical as she officially launches her brand and releases her highly anticipated album. If history is any indication, Cardi isn’t just stepping into these industries—she’s about to dominate them.
For fans, this means an exciting new era of Cardi B—one where music, fashion, and beauty all collide under her creative vision. From the streets of the Bronx to the global stage, her journey is far from over. In fact, it’s only just beginning.
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