by Jonathan P-Wright | May 23, 2025 | Latest, Music News, New Music Alert |
Photo by Hanny Naibaho on Unsplash
Memphis rapper Key Glock stands at a pivotal crossroads in his career, ready to usher in a new chapter that honors his past while boldly embracing the future. As he gears up to release his much-anticipated album Glockavelli, fans are also buzzing about a treasure trove of unreleased music he recorded with the late Young Dolph—his mentor, friend, and a legendary figure in the hip-hop community.
For years, Key Glock built his career on the foundation of independence. As an artist who valued creative control and authenticity, Glock defied the conventional industry path by thriving without a major label’s backing. His steady rise became a blueprint for independent artists striving to make a name for themselves in a saturated market. Yet even with all his success, Glock knew his evolution required something more. He was clear-eyed about the next level of his career ambitions, and those ambitions extended beyond streaming numbers and independent accolades.
In an interview with Billboard, Glock openly reflected on his journey, saying, “I feel like I exceeded my goals as an independent artist.” This statement captured the essence of his accomplishments to date, but also hinted at his hunger for growth. For Key Glock, success isn’t just about where he is now—it’s about the heights he’s determined to reach next. “At this point, I’m just working with people that have been operating on the level I already saw myself on,” he shared. His vision includes platinum records and more industry recognition—achievements that come with strategic alliances and bigger platforms. “In this next chapter, I’m planning on getting platinum albums and more plaques.”
The decision to partner with a major label, specifically Republic Records, marked a turning point. Yet, unlike many artists who sign major deals chasing fame or quick cash, Glock’s choice was deeply personal and profoundly influenced by the late Young Dolph. The bond between Dolph and Glock went beyond mentorship—it was rooted in brotherhood, trust, and shared dreams for success on their own terms.
Dolph’s tragic death in Memphis in November 2021 sent shockwaves through the music world. But even before his passing, Dolph was preparing Key Glock for the future. Glock recounted a powerful conversation that took place just one week before Dolph was killed. “The week before Dolph passed in Memphis, him, Daddy O, and a couple more of our circle just had a regular talk, a round table talk,” Glock remembered. “And it was so crazy—Dolph said, ‘If anything go left, like, if anything happens to me, take Glock to the majors.’”
This moment wasn’t just a casual suggestion; it was a directive laced with foresight and urgency. Dolph, who had carved out a legendary status as one of the biggest independent rappers in the game, knew the value of autonomy. Yet, he also recognized the advantages that could come from strategic partnerships with major labels—resources, exposure, and the financial muscle to elevate careers to new levels. “There was always me and him in talks anyway,” Glock explained. “I never wanted to be the biggest independent artist. That was his thing… I never wanted to take that away.” But both understood the reality of the business: “We always knew how much money we could make with a major.”
Signing with Republic Records was not a decision taken lightly. Glock emphasized that it wasn’t about desperation or abandoning independence out of necessity. “It wasn’t even needed now,” he clarified. “It just was okay. I know bruh wanted me to do this, and he didn’t say it for no reason, and it wasn’t no coincidence he said it like a week before.” There’s a bittersweet weight to that timing, but also a profound sense of destiny.
Key Glock’s rise to prominence isn’t just a story about a rapper gaining fame—it’s a narrative about legacy, resilience, and the complex realities of navigating the music industry as an independent artist who eventually embraces a larger platform. His last major project, Glockoma 2, released in 2023, was met with both critical acclaim and commercial success. Songs like “Sucker Free” and “Let’s Go” showcased his distinctive style—raw, unapologetic, and undeniably Memphis in spirit.
But the story doesn’t end there. Beyond his solo success, fans have long been eager to hear more from the duo of Glock and Dolph. Their collaborations have become essential parts of the Memphis rap canon, blending Dolph’s charismatic leadership with Glock’s fierce energy. The vault of unreleased music they left behind is described by Glock as “unlimited.” This cache of material holds the promise of extending Dolph’s legacy and offering fans more insight into the creative synergy they shared.
Speaking with The Breakfast Club, Glock teased the imminent arrival of this music: “It’s en route. I’ma just let y’all know, it’s en route.” Despite his eagerness to share this work, Glock also highlighted the importance of timing and strategy. “Really, it ain’t up to me,” he admitted. “You ask me, I’ll drop a tape every month. That’s how much music I got, but you just gotta be strategic with stuff.” This statement reveals his growing understanding of the music industry’s intricacies—releasing music too quickly can undermine its impact, while carefully timed drops maximize reach and resonance.
Early in his career, Glock’s approach to releasing music was much more immediate. “I never understood that s**t,” he said candidly. “Like, my first two, three years in the game, as soon as I recorded something, I was ready to put it out.” This impatience is common among emerging artists driven by passion and the desire for validation. However, over time, Glock has learned to balance creativity with patience. “But I didn’t understand the industry at the time like I do now.” This shift from impulsive release to deliberate strategy marks his maturation as an artist and entrepreneur.
What’s compelling about Key Glock’s journey is how it reflects a broader narrative in hip-hop—the tension between independence and mainstream success. Many artists pride themselves on staying independent, controlling their own careers, and owning their masters. But the realities of the industry—marketing power, distribution reach, and financial backing—often push artists toward partnerships with major labels to scale their success.
For Glock, this partnership is also a tribute to Dolph’s vision. It’s about honoring the mentor’s belief in him and continuing the mission they started together. Dolph’s legacy isn’t just the music he made, but the path he paved for artists like Glock to thrive on their own terms.
The upcoming Glockavelli album symbolizes this duality. Its title alone evokes a sense of homage and evolution—melding Glock’s identity with the reverence he holds for hip-hop legends like Tupac Shakur, who was famously nicknamed “Makaveli.” Fans can anticipate a project that’s not just a collection of tracks but a carefully curated statement of where Key Glock stands today as both an artist and a businessman.
The broader impact of this album and the unreleased Dolph collaborations extends beyond Memphis or even hip-hop. It’s a narrative about mentorship, legacy, and the ways artists navigate grief, ambition, and industry pressures. For a generation of listeners who grew up watching Dolph and Glock rise, this music offers more than entertainment—it’s a connection to culture, history, and resilience.
Key Glock’s story also highlights the emotional weight artists carry. Losing Dolph was a devastating blow. But instead of letting grief stall his career, Glock channels that pain into purpose. “We had this whole plan,” he shared. “We knew where we could go if we played our cards right.” The music and strategic partnerships are the realization of that plan, an homage to the past and a beacon for the future.
As Glockavelli prepares to drop and the unreleased tracks with Young Dolph approach release, the hip-hop community watches closely. Key Glock’s evolution from an independent artist to a major label contender embodies the complexities of modern music careers. It’s a testament to growth, perseverance, and the enduring power of mentorship.
In a world where artists often face pressure to sacrifice their creative vision for commercial success, Glock’s journey offers a blueprint for balancing both. It’s about honoring your roots while adapting to new realities—an essential lesson for any artist navigating the ever-changing music industry.
Looking ahead, Key Glock’s mission is clear: to cement his legacy, elevate Memphis’s voice on the global stage, and keep the spirit of Young Dolph alive through every verse, every beat, and every project.
by Jonathan P-Wright | May 16, 2025 | Latest, Music News, New Music Alert |
Image credit: Featureflash Photo Agency / Shutterstock.com
When Lizzo speaks about her music, she no longer just talks about creating hits—she speaks about creating legacies. As one of the most dynamic and genre-defying artists of her generation, Lizzo has built a career that celebrates confidence, authenticity, and self-love. But with her highly anticipated upcoming album Love in Real Life, it’s clear she’s setting her sights on something even more profound: reclaiming her narrative on her own terms and challenging the way success is measured in the music industry.
A Mission Beyond the Charts
In a recent conversation on The TERRELL Show, Lizzo opened up about the motivation behind her new project. She explained that while her past hits like “Juice,” “Truth Hurts,” and “Good as Hell” have become anthems for empowerment, her albums as a whole haven’t yet reached the level of acclaim or love that those singles have enjoyed.
“I feel like my albums don’t outshine my hits yet,” she said candidly. “People keep going back to those songs, and that’s amazing, but I want this new album to be a body of work that stands just as tall. I want every track to be loved as much as the biggest single.”
This desire reflects a significant shift in Lizzo’s approach to her artistry. Unlike the fast-paced culture of single releases and viral moments, Lizzo is aiming to create a cohesive musical experience — one that invites listeners into a deeper emotional connection, showcasing her growth not only as a singer but as a musician and storyteller.
A Fusion of Sounds and Souls
Love in Real Life is expected to blend genres fluidly, combining elements of pop, disco, and rock — a testament to Lizzo’s diverse musical background. Beyond her undeniable vocal talent, Lizzo is a classically trained flutist, bringing layers of musicality and instrumentation into her work. Her upcoming album promises to highlight these skills, presenting a richer sonic palette that reflects her evolving artistry.
But the album’s title isn’t just a clever phrase. It speaks to the album’s thematic heart: real love, the kind that exists beyond the superficial, beyond the fleeting validations of social media and public opinion.
Detaching from External Validation
Lizzo has long been celebrated for her messages of body positivity and self-love, but her latest statements suggest a maturation in her philosophy. She revealed in the interview with Terrell Grice that Love in Real Life marks a period where she’s moving away from seeking approval from the internet or external sources altogether.
“I’m done developing my sense of self based on what people say online,” she explained. “Now, my happiness is unconditional, and love only truly exists in real life — with people who genuinely care about you, not with faceless approval or likes.”
This is a powerful message in today’s hyper-connected world, where social media validation often distorts personal self-worth. Lizzo’s commitment to prioritizing authentic relationships and self-validation over public opinion is both timely and inspiring. It signals her reclaiming control over her identity and her artistry — no longer letting the digital noise define her.
A Personal and Public Reckoning
The past few years have been turbulent for Lizzo beyond the studio. In 2023, she and her production company, Big Grrrl Big Touring Inc., faced workplace harassment lawsuits brought forth by three backup dancers and a hairstylist. Though some claims were dismissed, and the courts ruled Lizzo could not be sued personally in one case, the allegations and ensuing media attention undoubtedly weighed heavily on her.
“When things like that happen to you, the world starts telling you who you are,” Lizzo reflected. “I’m pretty gullible, so sometimes I start to believe it.”
This period of scrutiny forced Lizzo to confront the gap between public perception and her personal reality. The emotional turmoil is mirrored in her new music videos, especially the one for “Love in Real Life.” In it, she depicts a harrowing experience of paranoia and judgment, where she feels watched and attacked by the world — a metaphor for the invasive spotlight she’s endured.
“In the video, I go out and start feeling like everybody hates me,” she explained. “People start to corner me, and then it comes down to either beating them or joining them.”
This visual storytelling speaks to the complex dance celebrities often must perform — balancing vulnerability with strength, fighting off criticism while maintaining authenticity. It’s a vivid illustration of the emotional stakes Lizzo faces, and her determination not to be defeated.
Reclaiming Power Through Music and Imagery
With her second single, “Still Bad,” Lizzo takes the theme of reclaiming power even further. She describes the song and its accompanying visuals as a response to the forces that once sought to break her down.
“The thing that destroyed me, I’m gonna destroy it,” she declared confidently. “I’m taking back control over my narrative, my story. Those little birdie tweet creatures trying to troll me? I control the trolls.”
In an age where social media can amplify both praise and criticism instantaneously, this declaration is a striking act of defiance. Lizzo is asserting that she is the author of her story, and she won’t let external negativity dictate her worth or success.
More Than an Album — A Statement
While a formal release date for Love in Real Life hasn’t been announced yet, the buzz surrounding Lizzo’s new era is palpable. More than a collection of songs, this album represents a pivotal moment of self-empowerment and reinvention.
It’s about a woman who has endured the highs of Grammy nominations and platinum records, and the lows of public legal battles and personal doubts. It’s about shedding the need for external validation and stepping fully into one’s own power.
Lizzo’s journey resonates on many levels — as a beacon for those struggling to define themselves amidst societal pressures, as an artist refusing to be boxed in by expectations, and as a human being claiming joy, authenticity, and love in their truest form.
The Road Ahead
As Lizzo prepares to unleash Love in Real Life, fans and critics alike await a bold, uncompromising work from one of music’s most fearless voices. It’s clear that Lizzo is not just back — she’s reborn. Her commitment to authenticity and emotional truth promises an album that will inspire not only the charts but hearts worldwide.
In the words of Lizzo herself:
“This is me breaking up with the world and reintroducing myself with a new perspective. I don’t need the world to validate me anymore. I validate myself.”
For anyone watching, this declaration is more than an artist’s statement — it’s a manifesto for self-love and resilience that transcends music and cultu
by Jonathan P-Wright | May 2, 2025 | Latest, Music News, New Music Alert |
Image credit: Ben Houdijk / Shutterstock.com
The seemingly disparate realms of West Coast hip-hop and Southern country music have, against conventional expectations, found a captivating point of intersection. This unexpected confluence has manifested in the form of “Gettin’ Gone,” a refreshingly laidback and genre-fluid track born from the collaboration between the iconic rap luminary Snoop Dogg and the ascendant Nashville country artist ERNEST. This intriguing musical partnership graces ERNEST’s forthcoming mixtape, “Cadillac Sessions,” hinting at a project that dares to defy genre boundaries and explore uncharted sonic territories.
ERNEST, a name rapidly gaining prominence within the Nashville songwriting and performing community, has already established himself as a significant force in contemporary country music. His songwriting prowess is evident in his collaborations with artists like Morgan Wallen, contributing to a string of chart-topping singles that have resonated deeply with audiences. On the other side of this compelling musical equation stands Snoop Dogg, a veritable institution in the hip-hop world. Beyond his legendary status as a rapper, Snoop has consistently demonstrated a willingness to venture beyond the confines of his primary genre. His forays into reggae under the moniker Snoop Lion, his explorations of gospel music, and even his unlikely yet endearing collaborations with Martha Stewart underscore a restless creative spirit and an openness to diverse sonic landscapes, solidifying his position as a global cultural icon unafraid of artisustic risk.
While the pairing of Snoop Dogg and a rising country artist might initially raise eyebrows, a closer examination reveals a surprising undercurrent of mutual respect and appreciation. Snoop Dogg himself has publicly acknowledged a long-standing affinity for country music, notably expressing admiration for the legendary Johnny Cash, whom he once lauded as his “main man” and a quintessential “real American gangster.” This shared appreciation for authenticity, the power of storytelling, and a certain rebellious spirit inherent in both hip-
hop and traditional country music renders their collaboration not as a contrived marketing ploy, but rather as a serendipitous alignment of artistic sensibilities.
An Unlikely Backstage Encounter Sparks a Musical Connection
The genesis of “Gettin’ Gone” was not orchestrated in a sterile boardroom but rather unfolded organically in the backstage milieu of a Jelly Roll concert. ERNEST, a self-professed admirer of hip-hop culture and ever the astute opportunist, seized the moment to engage in conversation with Snoop Dogg amidst the backstage bustle. Armed with a freshly recorded demo of “Gettin’ Gone,” ERNEST recognized a potential opportunity and boldly presented his musical offering.
Recounting the pivotal encounter with a touch of amusement, ERNEST explained, “I basically weaseled my way into Snoop’s green room. I was like, ‘Yo, can I play you a song I wrote last weekend?’ and he was just super chill—’Sure.’ I hit play, and he was vibing.” This initial positive reception paved the way for a direct exchange of contact information, laying the groundwork for a collaboration that would soon transcend the confines of that backstage meeting.
The song itself, “Gettin’ Gone,” had its genesis during a songwriting retreat held on ERNEST’s tour bus, in the company of esteemed country songwriting heavyweights Rhett Akins, Ben Hayslip, and Mark Holman. The initial concept revolved around the universal desire for escapism—whether a physical departure or a mental retreat—when the pressures of the world become overwhelming. This theme of seeking solace and respite resonates deeply within both country and rap traditions, albeit often explored through distinct lyrical and sonic lenses.
A mere couple of weeks after their chance encounter, ERNEST received a text message from Snoop Dogg that signaled more than just casual appreciation. It was an enthusiastic expression of interest in actively participating in the song. “He sent me this flood of emojis—blue hearts, fire, paw prints,” ERNEST described, interpreting the digital deluge as Snoop’s affirmative response: “Yeah, I’m down.” True to his word, Snoop swiftly recorded and delivered his verse in less than 48 hours. This rapid and enthusiastic engagement speaks volumes about the genuine connection and organic energy that fueled the collaboration, a refreshing departure from the often-calculated pace of the modern music industry.
Capturing the Vibe: Cadillac Cruising and Authentic Chemistry
The music video accompanying “Gettin’ Gone” masterfully captures the same relaxed and authentic vibe that permeates the track itself. Filmed against the backdrop of iconic Nashville landmarks, the visual narrative feels less like a meticulously scripted production
and more like an impromptu hangout between two artists from seemingly different worlds who find common ground in their shared passion for music. ERNEST and Snoop are seen cruising through the city in a classic Cadillac, making stops at local haunts and effortlessly trading verses, their camaraderie palpable and genuine.
“The chemistry was real,” ERNEST emphasized. “It wasn’t just like, ‘Hey, here’s your verse, and we’ll film you in a studio later.’ He was all in. He wanted to film the video. He wanted to vibe in the city.” One particularly memorable moment for ERNEST during the filming occurred while they were driving back to Castle Recording Studios. He decided to play Snoop Dogg’s timeless hit, “Gin and Juice.” The surreal experience of Snoop rapping along to his own iconic track, word for word, while the bass resonated through the Cadillac’s sound system, created a profound full-circle moment for ERNEST. “That was a childhood memory unfolding in real-time,” he reflected.
A Growing Trend: Genre Lines Blur in Modern Music
While some might view Snoop Dogg’s foray into country music as an unexpected detour, it is not entirely unprecedented. In recent years, Snoop and his longtime collaborator Dr. Dre have demonstrated an increasing interest in the evolving musical landscape of Nashville. Notably, they featured the burgeoning country sensation Jelly Roll on a track from their collaborative album, “Missionary,” released the previous year. Furthermore, earlier this year, they enlisted HARDY, a prominent figure in the country-rock scene, for a fresh reimagining of Snoop’s 1994 classic “Gin and Juice,” complete with an accompanying short film.
These instances are not isolated experiments but rather indicative of a broader trend in the music industry: the gradual erosion of rigid genre boundaries. The traditional walls separating Nashville’s country vocalists and hip-hop’s lyrical giants are becoming increasingly porous. Country artists are exploring covers of hip-hop tracks, while rappers are incorporating elements of folk music into their sonic palettes. We are entering an era where individual playlists, driven by personal taste, are gaining precedence over traditional genre classifications, and music enthusiasts are increasingly valuing authenticity over strict adherence to established labels.
More significantly, collaborations such as “Gettin’ Gone” serve to challenge preconceived notions and foster connections across generational and cultural divides. ERNEST and Snoop Dogg, while originating from distinct backgrounds and musical traditions, find common ground at the intersection of creative expression, rhythmic innovation, and genuine soulfulness.
“Cadillac Sessions”: A Launchpad for Southern Sound and Collaboration
“Gettin’ Gone” serves as a compelling precursor to ERNEST’s upcoming “Cadillac Sessions” mixtape, a project that extends beyond his own artistic endeavors to spotlight a new wave of emerging talent nurtured under his own label, DeVille Records, a partnership with Big Loud Records.
“This project is all about spotlighting a new wave of talent coming out of the South,” ERNEST elaborated. “I’m collaborating with guys like Cody Lohden, Chandler Walters, and Rhys Rutherford. These aren’t just features—they wrote their own songs. They’re authentic, they’re storytellers, and they represent the next generation of Nashville.”
Each artist featured on the mixtape hails from a different corner of the American South—Rhys from Nashville itself, Chandler from Georgia, and Cody from Kentucky. This geographical diversity imbues the project with a rich tapestry of styles and thematic explorations, while maintaining a cohesive grounding in Southern identity and ethos. ERNEST’s vision for “Cadillac Sessions” extends beyond simply creating music; it encompasses the ambition to cultivate a supportive community and establish a lasting legacy for these emerging voices.
While the title “Gettin’ Gone” might conjure images of escaping on open highways, ERNEST offers a more nuanced perspective on finding moments of respite in his adopted home of Nashville. When asked about his preferred local spots for unwinding, his answer reveals a refreshingly down-to-earth sensibility.
“Either Troubadour Golf Course out in College Grove or Losers in Midtown,” he shared. “But honestly, sometimes I be gettin’ gone while I work at the office.”
This sentiment encapsulates the core essence of “Gettin’ Gone.” It transcends the literal act of physical departure, delving into the realm of mental reprieve, a temporary detachment from expectations, and the freedom to simply be oneself. Whether it’s the familiar comfort of a local dive bar or the expansive tranquility of a driving range, the specific location is secondary to the liberating energy it provides.
Snoop Dogg’s participation in a country music project sends a significant signal throughout the music industry, indicating a broader cultural shift. Audiences are increasingly receptive to genre-bending sounds, embracing musical fusions that defy traditional categorization. The willingness of artists to collaborate across genre lines reflects a growing appreciation for authenticity and a desire to connect with diverse audiences.
More importantly, collaborations like “Gettin’ Gone” challenge ingrained stereotypes and foster connections across generational and cultural divides. ERNEST and Snoop Dogg, while originating from distinct backgrounds and musical traditions, find common ground in their shared commitment to expressive storytelling, rhythmic innovation, and genuine soulfulness.
In conclusion, “Gettin’ Gone” is more than just a novelty track; it serves as a potent reminder of the creative possibilities that emerge when artists disregard artificial industry barriers and simply create from a place of genuine inspiration. It underscores the notion that music, when infused with sincere respect and unwavering passion, possesses the remarkable ability to transcend genre limitations and geographical boundaries.
ERNEST’s audacious move of approaching a legendary figure like Snoop Dogg backstage with a demo, and subsequently forging a collaborative partnership, embodies the kind of bold, spontaneous action that often lies at the heart of the most compelling musical narratives. And Snoop Dogg’s enthusiastic embrace of this unexpected collaboration, lending his iconic voice to a country track and immersing himself in the Nashville experience, stands as a testament to his continued evolution as a cultural bridge-builder. If “Cadillac Sessions” lives up to the promising precedent set by “Gettin’ Gone,” ERNEST may well be on the cusp of not just releasing a mixtape, but potentially igniting a transformative movement within the landscape of contemporary country music.
by Waqar | Mar 21, 2025 | Uncategorized |
Photo by aiden marples on Unsplash
Angelo Ball, better known as Gelo, made a powerful impression during his debut performance at Rolling Loud, one of the biggest hip-hop festivals in the world. With an electric stage presence and a growing fan base, the rapper gave the audience something
special—a sneak peek at an unreleased track that has already captured the internet’s attention.
During his set, Gelo didn’t just perform his viral sensation “Tweaker”—the song that skyrocketed him to fame—he also surprised fans with an entirely new and unheard song. The energy in the crowd was undeniable as he delivered the track’s opening line, “Play with me, and it’s gonna go down.” While the song maintains the bold and anthemic vibe that made “Tweaker” a success, it presents a fresh side of Gelo’s artistry.
The Internet Declares It a Hit Before Its Official Release
Music enthusiasts and fans took to social media immediately after the performance, expressing their excitement about the new track. Clips of Gelo’s Rolling Loud set quickly went viral, with fans calling the song an instant hit. Some listeners even predicted that it would surpass the success of “Tweaker.”
Music critics and industry insiders are also taking notice. Many have praised Gelo’s ability to craft high-energy, catchy tracks that resonate with listeners. Given the overwhelmingly positive response, industry experts believe this upcoming release has strong potential to dominate streaming platforms and climb the Billboard charts.
“Tweaker” Continues to Break Records
Gelo’s debut single, “Tweaker,” has been nothing short of a phenomenon. The track’s infectious beat, combined with Gelo’s raw energy and distinctive flow, has made it a fan favorite. Since its release, it has accumulated over 90 million on-demand streams, a staggering achievement for a newcomer in the industry.
Billboard recently reported that “Tweaker” has generated nearly $640,000 in revenue—a testament to its massive appeal. Of that amount, $476,500 came from master recording rights, while $161,500 was earned through publishing royalties.
A major factor in the song’s success was the release of the official remix featuring Lil Wayne, one of the most influential rappers in hip-hop history. Collaborating with such a legendary figure not only expanded Gelo’s audience but also solidified his credibility within the industry.
A Game-Changing Record Deal
The success of “Tweaker” caught the attention of major record labels, and earlier this year, Gelo made a monumental business move. In January, he signed a lucrative deal with Def Jam and Universal Music Group—one of the most prestigious partnerships in the music industry. The contract was reported to be worth $13 million, with $8 million guaranteed upfront.
What sets Gelo apart from many rising artists is his business acumen. In an era where ownership in the music industry is a hot topic, he ensured that he retained full ownership of his masters, a decision that will allow him to earn long-term revenue from his music.
The Thought Process Behind the Deal
Gelo has been open about the strategic approach he and his team took while negotiating with labels. Rather than rushing into a deal, they carefully weighed their options, taking meetings and having in-depth discussions about what would best suit Gelo’s artistic vision and financial goals.
“They all reached out for real, but I don’t know,” he explained in a recent interview. “Me and my team got together and we had long talks with the labels for real. We took some meetings.”
His team’s methodical approach paid off. “I’m just going with what’s sounding the best to me at the end of the day,” he continued. “We talking to them like, man to man, like, ‘We need this, this, this,’ and that’s what they got done for us. And they showed love too, bro.”
This level of transparency and control over his career is rare for artists so early in their journey. It speaks volumes about Gelo’s vision—not just as a rapper but as a businessman.
Gelo’s Net Worth Skyrockets
Thanks to his hit single, streaming revenue, and newly signed deal, Gelo’s financial status has seen a massive boost. He recently confirmed that his net worth has exceeded $800,000, a remarkable figure considering his rapid rise to fame.
While this number is already impressive, it’s likely just the beginning. With upcoming releases, brand partnerships, merchandise sales, and live performances, his earnings are expected to grow exponentially over the next year.
What’s Next for Gelo?
With the overwhelming buzz surrounding his unreleased track, fans are eagerly awaiting an official release date. While no details have been confirmed yet, speculation is rampant. Some believe the song will be a summer anthem, while others predict it will serve as the lead single for Gelo’s highly anticipated debut album.
Beyond music, Gelo is also positioning himself as a cultural force. His success story—from internet fame to signing a major record deal—has inspired many young artists. He represents a new wave of musicians who are not only talented but also business-savvy, ensuring they maximize their potential in the industry.
Conclusion
Gelo’s Rolling Loud performance marked another milestone in his fast-growing career. By debuting an unreleased song that’s already generating massive hype, he has proven that he’s more than just a one-hit wonder. With his undeniable talent, strategic mindset, and dedicated fanbase, Gelo is on track to become one of hip-hop’s biggest rising stars.
His journey is just beginning, but if his trajectory so far is any indication, we can expect more hits, more records broken, and an even bigger impact on the music industry in the near future. Whether it’s through his next single, a full-length album, or unexpected collaborations, one thing is clear: Gelo is here to stay.
by Jonathan P-Wright | Feb 21, 2025 | Latest, Music News, New Music Alert |
The hip-hop world is abuzz with excitement as rising stars GloRilla and Latto join forces in their latest music video, “Procedure.” This visually stunning collaboration pays tribute to the iconic 1996 crime drama “Set It Off,” showcasing the artists’ creativity and their ability to blend contemporary music with classic film references. The video, directed by the renowned Benny Boom, has quickly become a talking point in the music industry, highlighting GloRilla’s growing influence and Latto’s continued success.
As GloRilla’s star continues to rise, this latest release from her debut album “Glorious” demonstrates her ability to create compelling narratives through her music and visuals. The “Procedure” video not only entertains but also serves as a testament to the enduring impact of “Set It Off” on popular culture, particularly within the hip-hop community.
The Cinematic Inspiration: “Set It Off”
The 1996 crime drama “Set It Off” has left an indelible mark on American cinema, particularly within the realm of African American storytelling. Directed by F. Gary Gray, the film featured a stellar cast including Jada Pinkett Smith, Vivica A. Fox, Queen Latifah, and Kimberly Elise. Its narrative, centered around four women who turn to bank robbery as a means of escaping their challenging circumstances, resonated deeply with audiences and critics alike.
“Set It Off” explored themes of friendship, desperation, and the systemic barriers faced by marginalized communities. The film’s gritty realism, combined with powerful performances from its lead actresses, elevated it beyond a simple heist movie. It became a cultural touchstone, particularly for young women of color who saw themselves represented on screen in complex, multifaceted roles.
The movie’s influence has extended far beyond its initial release, inspiring countless references in music, fashion, and popular culture. Its impact on hip-hop culture has been particularly significant, with many artists drawing inspiration from its themes and aesthetic. By choosing to pay homage to “Set It Off” in their “Procedure” video, GloRilla and Latto are not only acknowledging the film’s legacy but also positioning themselves as part of a larger cultural conversation.
GloRilla: The Rising Star
GloRilla, born Gloria Hallelujah Woods, has rapidly become one of the most exciting new voices in hip-hop. Hailing from Memphis, Tennessee, she burst onto the scene with her breakout hit “F.N.F. (Let’s Go)” in 2022. The track’s raw energy and GloRilla’s distinctive flow quickly caught the attention of both fans and industry insiders, leading to a record deal with Yo Gotti’s CMG label.
Since then, GloRilla has continued to build on her initial success, releasing a string of popular singles and collaborations. Her music often combines hard-hitting beats with lyrics that explore themes of empowerment, relationships, and life in her hometown. GloRilla’s authenticity and unapologetic approach to her craft have endeared her to fans and critics alike, earning her comparisons to some of hip-hop’s most respected female artists.
The release of her debut album “Glorious” marks a significant milestone in GloRilla’s career. The project showcases her growth as an artist, featuring a diverse range of sounds and collaborations that highlight her versatility. “Procedure,” featuring Latto, stands out as one of the album’s most ambitious tracks, both musically and visually.
Latto: A Formidable Collaborator
Alyssa Michelle Stephens, better known by her stage name Latto, has established herself as one of the most dynamic young artists in hip-hop. Rising to fame after winning the reality TV show “The Rap Game” in 2016, Latto has consistently delivered hit singles and critically acclaimed projects.
Known for her confident delivery and clever wordplay, Latto has collaborated with some of the biggest names in the industry. Her ability to hold her own alongside established stars has earned her respect and admiration from peers and fans alike. Latto’s music often explores themes of female empowerment, success, and navigating the music industry as a young woman.
The collaboration with GloRilla on “Procedure” is not the first time these two artists have joined forces. Their previous work together on the 2022 single “FTCU” demonstrated their chemistry and complementary styles. This latest collaboration further cements their status as two of the most exciting young voices in hip-hop.
The “Procedure” Video: A Visual Feast
Directed by the acclaimed Benny Boom, the “Procedure” video is a masterclass in visual storytelling. Boom, known for his work with some of hip-hop’s biggest names, brings his signature style to the project, creating a video that is both visually stunning and narratively engaging.
The video opens with GloRilla and Latto planning an elaborate bank heist, echoing the plot of “Set It Off.” The attention to detail in recreating the film’s aesthetic is impressive, from the costume design to the set decoration. Viewers familiar with the original movie will appreciate the numerous visual callbacks and references scattered throughout the video.
As the heist unfolds, GloRilla and Latto showcase their acting chops alongside their musical talents. The video’s pacing mirrors the energy of the song, building tension and excitement as the plan is executed. The choreography and camera work are particularly noteworthy, creating dynamic sequences that keep viewers engaged throughout.
One of the video’s standout moments comes near the end when GloRilla receives a FaceTime call from her mother, played by none other than Vivica A. Fox. This cameo not only adds star power to the video but also creates a direct link to “Set It Off,” in which Fox played a pivotal role. It’s a clever nod to the source material that adds an extra layer of depth to the homage.
The Song: Breaking Down “Procedure”
While the video for “Procedure” has garnered significant attention, the song itself is equally deserving of analysis. The track showcases GloRilla and Latto’s individual strengths while demonstrating their ability to create a cohesive collaboration.
The production on “Procedure” is sleek and modern, with a pulsing beat that provides the perfect backdrop for the artists’ flows. The instrumental incorporates elements of trap and classic hip-hop, creating a sound that feels both contemporary and timeless.
Lyrically, “Procedure” is a showcase of confidence and skill. Both GloRilla and Latto deliver verses filled with clever wordplay and assertive statements. The song’s themes of empowerment and success align well with the “Set It Off” inspired visuals, creating a cohesive package that resonates on multiple levels.
The chorus, delivered by GloRilla, is particularly catchy, likely to become a fan favorite at live performances. Its repetitive nature and memorable lyrics make it easy for listeners to sing along, potentially contributing to the song’s longevity on streaming platforms and radio.
The Significance of Female Collaborations in Hip-Hop
The collaboration between GloRilla and Latto on “Procedure” is part of a larger trend of female artists in hip-hop supporting and working with each other. In an industry that has historically pitted women against one another, these collaborations represent a shift towards solidarity and mutual support.
By joining forces, GloRilla and Latto not only create compelling music but also send a powerful message about the strength of female partnerships in the industry. Their collaboration challenges outdated narratives and showcases the diversity of talent among women in hip-hop.
Moreover, by paying homage to “Set It Off,” a film that centered on the experiences of Black women, GloRilla and Latto are positioning themselves within a larger cultural legacy. They are acknowledging the groundwork laid by previous generations of Black female artists and actors while putting their own contemporary spin on these themes.
The Impact of Visual Storytelling in Music
The “Procedure” video exemplifies the growing importance of visual storytelling in the music industry. In an era where music videos are often viewed as much as, if not more than, songs are listened to, artists are increasingly using this medium to expand their artistic vision and connect with audiences on a deeper level.
By creating a video that pays homage to a beloved film, GloRilla and Latto are tapping into viewers’ nostalgia while also introducing younger fans to “Set It Off.” This approach not only enhances the listening experience but also creates additional layers of meaning and interpretation for the audience to engage with.
The success of the “Procedure” video also highlights the continued relevance of narrative-driven music videos. In an age of short-form content and quick cuts, GloRilla and Latto have chosen to invest in a more cinematic approach, demonstrating that there is still a place for storytelling in music videos.
GloRilla’s Upcoming Tour: The Glorious Tour
The release of the “Procedure” video comes at an opportune time for GloRilla, as she prepares to embark on her first headlining tour, The Glorious Tour. Set to kick off in March, the tour represents a significant milestone in GloRilla’s career, allowing her to showcase her live performance skills to fans across the country.
The tour, which begins in Oklahoma City on March 5, will make stops in major cities including Atlanta, Charlotte, New York, and Las Vegas before concluding in GloRilla’s hometown of Memphis. This coast-to-coast journey will provide GloRilla with the opportunity to connect with fans on a more personal level and solidify her position as one of hip-hop’s rising stars.
Supporting acts for the tour include Queen Key and Real Boston Richey, adding additional value for concertgoers and showcasing GloRilla’s commitment to supporting fellow up-and-coming artists. The diversity of the lineup promises an exciting and dynamic live experience for attendees.
GloRilla’s Preparation and Dedication
In preparation for the demanding schedule of her upcoming tour, GloRilla has demonstrated her commitment to her craft and her fans by implementing a strict regimen. Recently, she shared her one-month “fast list” with her followers, outlining a series of lifestyle changes designed to ensure she’s in peak condition for the tour.
This list includes abstaining from smoking and drinking, as well as refraining from sexual activity and clubbing. GloRilla has also committed to avoiding “frivolous spending” during this period. These self-imposed restrictions highlight her dedication to delivering the best possible performances for her fans and underscore the seriousness with which she approaches her career.
Such discipline is particularly noteworthy for a young artist on the rise, demonstrating GloRilla’s maturity and understanding of what it takes to succeed in the competitive world of hip-hop. This approach is likely to resonate with fans who appreciate artists who are committed to their craft and willing to make sacrifices for their art.
GloRilla’s Recent Achievements and Recognition
The release of “Procedure” and the announcement of The Glorious Tour cap off what has already been an impressive year for GloRilla. Her recent appearance as a musical guest on the iconic television show “Saturday Night Live” marked a significant milestone in her career, exposing her to a broader audience and cementing her status as a rising star in the music industry.
Furthermore, GloRilla’s presence at the 67th Annual Grammy Awards underscored her growing influence in the hip-hop world. Her nominations for Best Rap Song and Best Rap Performance, both for her track “Yeah, Glo!” represent a remarkable achievement for an artist still in the early stages of her career. These nominations not only validate GloRilla’s talent but also signal the industry’s recognition of her unique voice and style.
These recent accomplishments, combined with the buzz surrounding the “Procedure” video and her upcoming tour, position GloRilla as one of the most exciting artists to watch in the coming years. Her ability to balance commercial success with artistic integrity and cultural relevance suggests a promising and potentially long-lasting career in the music industry.
The Future of GloRilla and Latto
As GloRilla and Latto continue to make waves in the hip-hop world, their collaboration on “Procedure” serves as a testament to their individual talents and their potential for future success. Both artists have demonstrated an ability to create compelling music and visuals that resonate with audiences while also pushing the boundaries of their artistry.
For GloRilla, the success of “Procedure” and the anticipation surrounding The Glorious Tour suggest that she is well-positioned to build on her early achievements and establish herself as a major force in hip-hop. Her unique voice, both literally and figuratively, sets her apart in a crowded field, and her willingness to take creative risks bodes well for her artistic development.
Latto, already an established name in the industry, continues to prove her versatility and star power through collaborations like “Procedure.” Her ability to shine alongside both veteran artists and rising stars speaks to her adaptability and enduring appeal.
As both artists continue to evolve and experiment with their sound and image, collaborations like “Procedure” offer exciting glimpses into the future of hip-hop. By paying homage to the past while firmly establishing their own identities, GloRilla and Latto are helping to shape the next generation of hip-hop artistry.
Conclusion: A Milestone in Modern Hip-Hop
The “Procedure” video by GloRilla and Latto represents a significant moment in contemporary hip-hop. By paying homage to the classic film “Set It Off” while showcasing their own unique talents, these artists have created a piece of work that is both nostalgic and forward-looking.
The video’s success highlights the continued importance of visual storytelling in music and demonstrates the power of female collaborations in hip-hop. It also serves as a reminder of the enduring influence of films like “Set It Off” on popular culture, particularly within the hip-hop community.
As GloRilla prepares to embark on her first headlining tour and both artists continue to make their mark on the industry, “Procedure” stands as a testament to their creativity, ambition, and potential. It’s a collaboration that not only entertains but also pushes the boundaries of what’s possible in hip-hop, setting the stage for exciting developments in the genre’s future.
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