by Jonathan P-Wright | Oct 26, 2023 | Latest, Music News |
Photo by israel palacio on Unsplash
The landscape of hip-hop has evolved significantly in recent years, with the emergence of new artists and the rise of streaming platforms. However, according to rapper Bow Wow, there is a concerning trend of record labels putting out “subpar ass artists” who lack the necessary skills and knowledge to navigate the industry successfully. In this article, we will explore the importance of artist development in the music industry and why it is crucial for record labels to invest more time and resources in nurturing talent.
The Current State of Hip-Hop
Bow Wow, also known as Bow Weezy, recently expressed his frustration on social media regarding the lack of artist development in the music industry. He believes that record labels are too quick to sign and promote artists who may not be ready for the challenges of the industry. In his tweet, he highlighted the importance of bringing back artist development programs at these labels to ensure that artists receive the necessary training and guidance.
The Role of Record Labels
Record labels play a significant role in shaping the careers of artists. They have the resources and expertise to provide artists with the necessary tools and opportunities to succeed in the highly competitive music industry. However, in recent years, there has been a shift towards signing artists based on their viral success or social media following, rather than their artistic abilities or potential for growth.
The Need for Artist Development
Artist development programs are designed to help artists refine their skills, develop their unique sound, and navigate the complexities of the music industry. These programs provide artists with the knowledge and tools they need to succeed, both creatively and professionally. By investing in artist development, record labels can ensure that the artists they sign are prepared for the challenges they will face and have the potential to create lasting, impactful music.
The landscape of hip-hop has evolved significantly in recent years, with the emergence of new artists and the rise of streaming platforms. However, according to rapper Bow Wow, there is a concerning trend of record labels putting out “subpar ass artists” who lack the necessary skills and knowledge to navigate the industry successfully. In this article, we will explore the importance of artist development in the music industry and why it is crucial for record labels to invest more time and resources in nurturing talent.
The Current State of Hip-Hop
Bow Wow, also known as Bow Weezy, recently expressed his frustration on social media regarding the lack of artist development in the music industry. He believes that record labels are too quick to sign and promote artists who may not be ready for the challenges of the industry. In his tweet, he highlighted the importance of bringing back artist development programs at these labels to ensure that artists receive the necessary training and guidance.
The Role of Record Labels
Record labels play a significant role in shaping the careers of artists. They have the resources and expertise to provide artists with the necessary tools and opportunities to succeed in the highly competitive music industry. However, in recent years, there has been a shift towards signing artists based on their viral success or social media following, rather than their artistic abilities or potential for growth.
The Need for Artist Development
Artist development programs are designed to help artists refine their skills, develop their unique sound, and navigate the complexities of the music industry. These programs provide artists with the knowledge and tools they need to succeed, both creatively and professionally. By investing in artist development, record labels can ensure that the artists they sign are prepared for the challenges they will face and have the potential to create lasting, impactful music.
There have been numerous success stories in the music industry that highlight the importance of artist development. Artists like Symba, Westside Boogie, Lady London, and Lola are just a few examples of talented artists who have benefited from proper artist development. These artists have honed their craft, developed their own unique styles, and gained recognition for their talent.
The Future of Hip-Hop
Bow Wow’s call for record labels to prioritize artist development reflects a growing sentiment within the industry. There is a need for change and a return to nurturing talent, rather than focusing solely on short-term gains. As the music industry continues to evolve, it is essential for record labels to invest in the future of hip-hop by supporting and developing emerging artists.
Conclusion
Artist development plays a vital role in the success and longevity of artists in the music industry. By providing artists with the necessary training, guidance, and resources, record labels can ensure that they are nurturing talent and creating opportunities for artists to thrive. The future of hip-hop depends on a return to artist development, where artists can grow, evolve, and create music that resonates with audiences for years to come.
by Jonathan P-Wright | Sep 1, 2023 | Uncategorized |
Image credit: Jamie Lamor Thompson / Shutterstock.com
Sonny Digital, a talented artist and producer based in Atlanta, has been making waves in the music industry for over a decade. Known for his contributions to the trap subgenre, Sonny Digital has worked with some of the biggest names in hip hop, including Future, Kanye West, and Travis Scott. While he initially gained recognition as a producer, Sonny Digital has recently shifted his focus to his own artistry as a rapper. With the release of his latest single “Could Be Worse,” produced by Buddah Bless, Sonny Digital continues to establish himself as a standalone artist.
“Could Be Worse”: A Showcase of Sonny Digital’s Lifestyle and Success
The new single, “Could Be Worse,” is a testament to Sonny Digital’s ability to flex his lifestyle and success on wax. The catchy chorus showcases his confidence and swagger, with lyrics like “All black truck, that mean it’s time to put in work, how you ain’t got no crib, but you got a Louis purse? Baby, I’m kinda confused, can you tell me how that work?” Sonny Digital effortlessly blends braggadocio with clever wordplay, creating a captivating track that keeps listeners hooked from start to finish.
Accompanying the single is a visually stunning music video directed by Decat. In the video, Sonny Digital can be seen in the midst of a photoshoot, sporting high-end threads and exuding confidence. The simplicity of the video allows Sonny Digital’s personality and style to shine through, further enhancing the impact of the song. With its sleek visuals and captivating storyline, the music video for “Could Be Worse” is a testament to Sonny Digital’s artistic vision and attention to detail.
Sonny Digital: From Producer to Standalone Artist
While Sonny Digital has made a name for himself as a producer, with his beats providing the soundtrack for numerous hits, he has always had aspirations of being recognized as a standalone artist. In an interview with REVOLT, Sonny Digital expressed his desire to focus on his own artistry and step out of the shadow of his production work. He stated, “I’m focused on me and what I got going on as far as my artistry. I’m cool on the producing, been producing for a long time, and I got people coming up to me and they don’t know if I’m Metro [Boomin] or Sonny… so I’m done with that though. I’ll do it as a side job.”
Sonny Digital’s transition from producer to standalone artist is evident in his recent releases. Songs like “Guess What,” “Since 91,” and “Vet” showcase his unique style and lyrical prowess. With each new track, Sonny Digital proves that he can hold his own as an artist, delivering captivating performances and thought-provoking lyrics. “Could Be Worse” is just the latest addition to his growing discography and serves as a testament to his evolution as an artist.
Sonny Digital’s Impact on the Music Industry
Sonny Digital’s contributions to the music industry cannot be overstated. As a producer, he has played a pivotal role in shaping the sound of hip hop, particularly within the trap subgenre. His collaborations with artists like Future, Kanye West, and Travis Scott have resulted in some of the biggest hits of the past decade. Tracks like Future’s “Same D**n Time,” 2 Chainz and Kanye West’s “Birthday Song,” and ILOVEMAKONNEN and Drake’s “Tuesday” have become anthems within the hip hop community, further solidifying Sonny Digital’s status as a hitmaker.
However, Sonny Digital’s impact extends beyond his work as a producer. As he continues to establish himself as a standalone artist, he is inspiring a new generation of musicians and producers. His ability to seamlessly transition between roles serves as a testament to his versatility and dedication to his craft. By stepping out of his comfort zone and pursuing his own artistry, Sonny Digital is setting an example for aspiring artists, showing them that it’s possible to carve out their own path in the music industry.
Conclusion
Sonny Digital’s journey from producer to standalone artist is a testament to his talent, creativity, and dedication. With his latest single “Could Be Worse,” Sonny Digital continues to push the boundaries of his artistry, showcasing his unique style and lyrical prowess. As he forges his own path in the music industry, Sonny Digital is inspiring a new generation of artists and leaving an indelible mark on the hip hop landscape. Keep an eye out for his upcoming projects, as Sonny Digital is undoubtedly a rising star with a bright future ahead.
by Jonathan P-Wright | Oct 21, 2022 | Latest, Music News, New Music Alert |
There is a shift in hip hop’s dominance, according to Akon. As recently as last week, Konvict Muzik’s owner stated that the South is no longer in charge and no longer calling the shots in the music industry.
Akon said during an appearance on the ”Big Homies House” podcast that Atlanta, for sure, has been a driving force in hip hop, but the true dominating force in this genre has to be Canada, he said. Continuing, he went on to say that they were dominating the music industry. You have The Weeknd, you have Justin Bieber, and they have Drake, Tory Lanez, and Others.
As far as the Black mecca of the South is concerned, the entrepreneur said it is not all lost. The city that represents some of hip hop’s biggest figures has a significant cultural influence that cannot be ignored.
My point is not about influence, but rather from a business perspective. Atlanta has a huge influence because everything those guys in Canada are is a product of this city. Don’t get that twisted. Akon said Atlanta was the place where urban music was born.
At the beginning of the new millennium, Atlanta took over the hip hip music scene. In spite of the fact that the South had been established in the industry since its early days, it was only after artists like Outkast and Goodie Mob made it known that the region had something to say that it became recognized globally as the new center for hip-hop music.
According to him, During the time of Lil Jon and JD introducing the 808 to the world, Atlanta changed how people perceived hip hop. When Atlanta came, it brought culture. They brought color, style, fashion, and influence. Before it was New York and then California, but now it’s Atlanta that brings culture.
by Jonathan P-Wright | Mar 4, 2021 | Latest, Music News |
TIDAL is celebrating women trailblazers in the music industry who are shaping the industry as well as trailblazers in the industry who are helping to inspire upcoming generations of artists.
To help reach that goal, TIDAL is offering curated audio and video playlists featuring performances by past female artists, episodes from TIDAL’s original series, and new decade collections featuring transformations of female artists throughout history.
TIDAL programming consists of:
Women in Music: Performing Artists – highlighting the latest breakthroughs by rising stars like Becky G, Lizzo, Normani, and Rosalia, as well as pioneering trailblazers like Beyoncé, Ms. Lauryn Hill, and Rihanna.
TIDAL’s original content series that features conversations with prominent female pioneers that include interviews with Women in Music: Series & Specials – episodes from TIDAL’s original content series, such as
An Interview with Chloe and Halle
by Jonathan P-Wright | Mar 4, 2021 | Latest, Music News |
BET, the largest African-American-owned broadcast network, announced the launch of “BET AmpliFIND,” a digital contest in which they search for unsigned artists through social media. The contest is live starting today at 6:00 p.m.
As artists across the country compete for the chance to be featured on BET.com/Amplifind from February 25 to March 5, they can submit their original music and performances for consideration. Those who enjoy music and are involved throughout the industry will vote to keep their favorite artists in the national competition a grand prize package which includes an ultra-exclusive face-to-face consultation with a top-level, A&R Executive at Roc Nation, a BET Music IG Takeover, an interview on BET.com, and a cash prize.
Connie Orlando, EVP of Specials, Music Programming & Music Strategy at BET, stated, “For BET, music discovery has been our main mission and with this new series, we have a wonderful opportunity to allow a spotlight to be placed on all of the artists that need to be heard.” In order to expand on this, we are confident that with the help of Roc Nation, BET Amplify will serve as a platform for upcoming artists to be discovered.
The competition for the top 50 contestants will begin on March 16, and voting is open on a weekly basis. The five artists who qualify from the previous two rounds will be invited to appear on the special day on April 6 to perform on the online show BET’s Instagram Live. The final winner is announced on April 13 on BET.com and on all digital platforms.
To learn more about eligibility requirements and eligibility rules, please visit BET.com/Amplifind.
RECENT COMMENTS