by Waqar | Apr 3, 2025 | Latest, Trending |
Photo by Austin Distel on Unsplash
Kevin Hart’s rap alter ego, Chocolate Droppa, made an unforgettable appearance on NPR’s Tiny Desk Concert series, delivering what can only be described as a completely unhinged and chaotic performance. Known for his over-the-top energy and self-declared rap supremacy, Droppa stormed into the intimate setting like a battle rapper who had something to prove—but to no one in particular. His 10-minute set, presumably orchestrated in honor of April Fools’ Day, left the audience in stitches and questioning reality.
A Chaotic Opening That Set the Tone
Kicking off the performance with “ATL RAP” (a title seemingly bestowed upon the track by NPR itself), Droppa immediately established his unique stage presence. Rather than simply delivering bars, he halted the beat mid-bar and launched into an impromptu sermon. Channeling the intensity of DMX, the enthusiasm of a motivational speaker, and the swagger of a high school fight hype-man, he proclaimed, “I’m dressed in all black ‘cause it’s a funeral. It ain’t mine. It’s theirs. You know who I’m talking to.”
The problem? No one actually knew who he was talking to. But that didn’t stop the room from watching in captivated bewilderment.
With his hoodie pulled up like a rapper about to drop the diss track of the decade, Droppa prowled around the stage with an intensity that could only be rivaled by someone who just downed five espresso shots. His presence demanded attention, and whether you were laughing, confused, or genuinely vibing, you couldn’t look away.
Chocolate Droppa’s Unforgettable Performance
Accompanied by The Band of Brothas, Chocolate Droppa powered through four tracks, each more absurdly entertaining than the last. His setlist included “West Coast,” “Love Song,” and the hard-hitting closer, “Don’t F**k With Dem.” If you expected poetic lyricism and intricate storytelling, you were at the wrong concert. Instead, what viewers got was a high-energy spectacle featuring growls, pacing, exaggerated hand gestures, and a commitment to miming that deserves an award.
At one point, Droppa aggressively mimed eating out of an invisible bowl—an action so committed that audience members visibly struggled to hold in their laughter. Whether he was metaphorically consuming the competition or just really into imaginary meals, one thing was clear: Chocolate Droppa was in his own world, and he didn’t care who was watching.
Between songs, he took moments to remind the audience of his greatness. “I bark. I’m a big dog,” he declared with unwavering confidence. His eyes scanned the room, seemingly daring someone to challenge him. “That’s what big dogs do.”
The Return of Chocolate Droppa—A Decade in the Making
It’s been nearly ten years since Chocolate Droppa last released a mixtape, a project that featured an unexpectedly diverse lineup of collaborators—including Big Sean and Nick Jonas (whom Droppa affectionately refers to as Vanilla Wafer). During his absence, the rap game somehow managed to survive without him, but as he made it clear in his Tiny Desk performance, he’s back, and he’s here to remind everyone why no one ever tried to take his place.
But was this just a one-time April Fools’ joke, or is Droppa here to stay? If you ask him, the answer is obvious. Droppa confidently announced that a new album is on the way, though whether this is a serious announcement or another comedic bit remains a mystery. Considering his entire performance was “off the dome” (a fact he repeated multiple times), fans are left to wonder if the upcoming album will follow suit—or if it even exists at all.
Fans React to the Madness
The internet wasted no time in reacting to Chocolate Droppa’s unexpected NPR takeover. The YouTube comment section was flooded with gems, proving that the audience was just as amused as they were confused.
One user hilariously pointed out, “He made the desk look big,” poking fun at Kevin Hart’s notoriously small stature. Another praised NPR for embracing the absurdity of the performance, stating, “Give it up to NPR ‘Tiny Desk’ for playing along with the festivities… Whoever requested this should get a raise.”
Other viewers acknowledged the sheer comedic brilliance of having Kevin Hart’s rap persona take center stage on a platform known for soulful, intimate performances. “April Fools’ Day ushered in by a fool… Thanks, Kevin, we didn’t know we needed this,” one fan wrote. Another declared, “This wasn’t a Tiny Desk Concert, this was the very first ‘Regular Desk Concert.’”
Even NPR’s own staff seemed unsure of how to react. Throughout the video, they appeared visibly torn between laughing and filing a formal complaint. But regardless of how anyone felt about the performance, there was no denying that Chocolate Droppa had accomplished his mission: he left the audience entertained, bewildered, and possibly questioning their own musical tastes.
The Genius of Kevin Hart’s Chocolate Droppa Persona
While Chocolate Droppa is undeniably a parody, Kevin Hart’s commitment to the character is what makes it so brilliant. This isn’t just a quick joke—Hart fully transforms into Droppa, adopting his mannerisms, exaggerated confidence, and nonsensical bravado. It’s a satire of the rap industry, poking fun at over-the-top personas and exaggerated self-promotion, yet it’s done with such dedication that it feels real.
By placing Droppa in NPR’s Tiny Desk setting—an environment typically reserved for stripped-down, acoustic performances—Hart masterfully subverts expectations. The contrast between Droppa’s intense, larger-than-life presence and the intimate, low-key vibe of Tiny Desk makes the entire spectacle even funnier. It’s an intentional clash of worlds that highlights Hart’s comedic genius.
Will There Be More Chocolate Droppa?
With the announcement of a new album, it’s safe to assume that this won’t be the last we see of Chocolate Droppa. Whether the album materializes or not, one thing is for certain—Kevin Hart has once again proven his ability to entertain across multiple platforms.
His Tiny Desk debut may have been chaotic, absurd, and entirely unnecessary, but it was also one of the most memorable moments the series has seen. Fans are already calling for more, and given Hart’s love for pushing comedic boundaries, we wouldn’t be surprised if Chocolate Droppa makes another unexpected return in the near future.
Until then, we’ll just have to replay the performance and continue debating the true meaning behind the invisible bowl.
by Waqar | Mar 21, 2025 | Uncategorized |
Photo by aiden marples on Unsplash
Angelo Ball, better known as Gelo, made a powerful impression during his debut performance at Rolling Loud, one of the biggest hip-hop festivals in the world. With an electric stage presence and a growing fan base, the rapper gave the audience something
special—a sneak peek at an unreleased track that has already captured the internet’s attention.
During his set, Gelo didn’t just perform his viral sensation “Tweaker”—the song that skyrocketed him to fame—he also surprised fans with an entirely new and unheard song. The energy in the crowd was undeniable as he delivered the track’s opening line, “Play with me, and it’s gonna go down.” While the song maintains the bold and anthemic vibe that made “Tweaker” a success, it presents a fresh side of Gelo’s artistry.
The Internet Declares It a Hit Before Its Official Release
Music enthusiasts and fans took to social media immediately after the performance, expressing their excitement about the new track. Clips of Gelo’s Rolling Loud set quickly went viral, with fans calling the song an instant hit. Some listeners even predicted that it would surpass the success of “Tweaker.”
Music critics and industry insiders are also taking notice. Many have praised Gelo’s ability to craft high-energy, catchy tracks that resonate with listeners. Given the overwhelmingly positive response, industry experts believe this upcoming release has strong potential to dominate streaming platforms and climb the Billboard charts.
“Tweaker” Continues to Break Records
Gelo’s debut single, “Tweaker,” has been nothing short of a phenomenon. The track’s infectious beat, combined with Gelo’s raw energy and distinctive flow, has made it a fan favorite. Since its release, it has accumulated over 90 million on-demand streams, a staggering achievement for a newcomer in the industry.
Billboard recently reported that “Tweaker” has generated nearly $640,000 in revenue—a testament to its massive appeal. Of that amount, $476,500 came from master recording rights, while $161,500 was earned through publishing royalties.
A major factor in the song’s success was the release of the official remix featuring Lil Wayne, one of the most influential rappers in hip-hop history. Collaborating with such a legendary figure not only expanded Gelo’s audience but also solidified his credibility within the industry.
A Game-Changing Record Deal
The success of “Tweaker” caught the attention of major record labels, and earlier this year, Gelo made a monumental business move. In January, he signed a lucrative deal with Def Jam and Universal Music Group—one of the most prestigious partnerships in the music industry. The contract was reported to be worth $13 million, with $8 million guaranteed upfront.
What sets Gelo apart from many rising artists is his business acumen. In an era where ownership in the music industry is a hot topic, he ensured that he retained full ownership of his masters, a decision that will allow him to earn long-term revenue from his music.
The Thought Process Behind the Deal
Gelo has been open about the strategic approach he and his team took while negotiating with labels. Rather than rushing into a deal, they carefully weighed their options, taking meetings and having in-depth discussions about what would best suit Gelo’s artistic vision and financial goals.
“They all reached out for real, but I don’t know,” he explained in a recent interview. “Me and my team got together and we had long talks with the labels for real. We took some meetings.”
His team’s methodical approach paid off. “I’m just going with what’s sounding the best to me at the end of the day,” he continued. “We talking to them like, man to man, like, ‘We need this, this, this,’ and that’s what they got done for us. And they showed love too, bro.”
This level of transparency and control over his career is rare for artists so early in their journey. It speaks volumes about Gelo’s vision—not just as a rapper but as a businessman.
Gelo’s Net Worth Skyrockets
Thanks to his hit single, streaming revenue, and newly signed deal, Gelo’s financial status has seen a massive boost. He recently confirmed that his net worth has exceeded $800,000, a remarkable figure considering his rapid rise to fame.
While this number is already impressive, it’s likely just the beginning. With upcoming releases, brand partnerships, merchandise sales, and live performances, his earnings are expected to grow exponentially over the next year.
What’s Next for Gelo?
With the overwhelming buzz surrounding his unreleased track, fans are eagerly awaiting an official release date. While no details have been confirmed yet, speculation is rampant. Some believe the song will be a summer anthem, while others predict it will serve as the lead single for Gelo’s highly anticipated debut album.
Beyond music, Gelo is also positioning himself as a cultural force. His success story—from internet fame to signing a major record deal—has inspired many young artists. He represents a new wave of musicians who are not only talented but also business-savvy, ensuring they maximize their potential in the industry.
Conclusion
Gelo’s Rolling Loud performance marked another milestone in his fast-growing career. By debuting an unreleased song that’s already generating massive hype, he has proven that he’s more than just a one-hit wonder. With his undeniable talent, strategic mindset, and dedicated fanbase, Gelo is on track to become one of hip-hop’s biggest rising stars.
His journey is just beginning, but if his trajectory so far is any indication, we can expect more hits, more records broken, and an even bigger impact on the music industry in the near future. Whether it’s through his next single, a full-length album, or unexpected collaborations, one thing is clear: Gelo is here to stay.
by Waqar | Mar 21, 2025 | Latest, Music News, New Music Alert |
Photo by Mink Mingle on Unsplash
Portland-born rapper Aminé is officially back with fresh music. On Friday, March 14, he unveiled his much-anticipated single, “Familiar”, marking an exciting return to his solo career. The track, produced by an impressive lineup of Buddy Ross, Jim-E Stack, Loukeman, and Pasqué, is expected to set the tone for his forthcoming album. To accompany the release, Aminé has also prepared a music video, which is set to premiere later today, further fueling excitement among fans.
The rapper first teased “Familiar” through a series of Instagram posts and videos, hinting at the return of a major project. On March 5, he confirmed fans’ suspicions by officially announcing that an album was on the way. “Album time,” he wrote on Instagram, sharing a snippet of the “Familiar” music video. He later took to Twitter to double down on the news, confirming that the track is part of his new album.
A Long-Awaited Solo Album
Aminé’s upcoming album will be his first solo full-length project since the release of his 2021 mixtape TWOPOINTFIVE and his first official studio album since Limbo in 2020. While he hasn’t shared the album’s title or official release date, fans have been eagerly awaiting new music from the rapper, especially after his well-received collaborative project with Kaytranada, KAYTRAMINÉ, which dropped in 2024. That project featured an impressive list of guest artists, including Pharrell Williams, Big Sean, Freddie Gibbs, and Snoop Dogg, showcasing Aminé’s ability to blend his signature sound with diverse influences.
In an interview with Hypebeast earlier this year, Aminé opened up about his creative process and how this upcoming project differs from his previous work.
“There’s not much I can say, because when you try to explain sounds, it’s never as good as the actual song,” he said, emphasizing his desire to let the music speak for itself rather than build expectations. However, he did express immense excitement about the album, revealing that it has been in the works for years.
“It’s something that I’ve been working on even before KAYTRAMINÉ, over a few years at a very slow pace,” he explained.
A New Chapter in Aminé’s Career
With this upcoming album, Aminé is not only evolving his sound but also setting the foundation for his artistic growth in the long run. “I want to grow as an artist and a songwriter, and become the person I want to be over the next 10 years,” he shared.
Reflecting on his previous projects, Aminé described TWOPOINTFIVE and KAYTRAMINÉ as more of a creative detour—mixtapes and passion projects that kept his fans engaged while he developed his vision for this new era.
“Those were really more like side projects I was doing to fill time and to give people what they wanted after Limbo,” he said.
Now, with a fresh album on the horizon, Aminé seems more determined than ever to push his artistry forward. Though details remain under wraps, the release of “Familiar” signals the beginning of an exciting new chapter—one that fans are eagerly ready to embrace.
Stay tuned for more updates on Aminé’s forthcoming album and be sure to check out the “Familiar” music video when it drops later today!
by Jonathan P-Wright | Feb 21, 2025 | Latest, Music News, New Music Alert |
In the ever-evolving landscape of pop music, few artists have managed to capture the hearts of millions quite like Ariana Grande. Her journey through the industry has been marked by both triumphs and tribulations, but it’s her resilience and ability to channel her experiences into art that truly sets her apart. In a recent revelation, the pop sensation opened up about how her album ‘Thank U, Next’ served as a crucial lifeline during one of the most challenging periods of her life.
The Grammy-winning artist’s candid discussion with The Hollywood Reporter’s Awards Chatter podcast shed light on the profound impact that creating and releasing ‘Thank U, Next’ had on her mental health and overall well-being. This article delves deep into Grande’s journey, exploring the circumstances that led to the album’s creation, its significance in her career, and the broader implications for artists using their craft as a form of therapy.
The Genesis of ‘Thank U, Next’
Ariana Grande’s musical journey has been nothing short of extraordinary, with each album marking a significant milestone in her career. However, the creation of ‘Thank U, Next’ stands out as a particularly poignant chapter in her story.
The pop star’s work ethic and creative output have always been impressive, but the release of ‘Thank U, Next’ in February 2019, just six months after her previous album ‘Sweetener’ hit the shelves in August 2018, was unprecedented. This quick turnaround raised eyebrows in the industry and among fans, prompting questions about the driving force behind such a prolific period.
Personal Turmoil as Catalyst
Grande’s life in the months leading up to and during the creation of ‘Thank U, Next’ was marked by a series of deeply personal and traumatic events. The artist found herself grappling with the aftermath of the Manchester Arena bombing in May 2017, an incident that left her struggling with PTSD and had a profound impact on her psyche.
Adding to her emotional burden, Grande experienced the heartbreaking loss of her ex-boyfriend, Mac Miller, in September 2018. This tragedy occurred just weeks after the release of ‘Sweetener’, casting a shadow over what should have been a celebratory time in her career.
The End of a High-Profile Engagement
In October 2018, Grande’s personal life once again made headlines with the end of her engagement to comedian Pete Davidson. The very public nature of their whirlwind romance and subsequent breakup added another layer of complexity to an already challenging time for the singer.
It was against this backdrop of personal struggles and public scrutiny that Grande turned to her music as a form of solace and self-expression. The creation of ‘Thank U, Next’ became more than just a professional endeavor; it transformed into a vital coping mechanism and a means of processing her experiences.
The Therapeutic Power of Creativity
Ariana Grande’s experience with ‘Thank U, Next’ serves as a powerful testament to the healing potential of artistic expression. The album became a conduit for her emotions, allowing her to channel her pain, grief, and anxiety into something tangible and beautiful.
In her conversation with Scott Feinberg on the Awards Chatter podcast, Grande emphasized the crucial role that creating ‘Thank U, Next’ played in her recovery. She described the album as a “remedy” during what she termed “dark times”, highlighting how the process of writing and recording music contributed significantly to her mental health.
Dealing with Complex Emotions
Grande openly discussed her struggles with PTSD, grief, depression, and anxiety during this period. While she was actively seeking professional help and taking her mental health seriously, she found that incorporating music into her healing process was instrumental in her recovery.
The singer described the creation of ‘Thank U, Next’ as an urgent process, with the music “pouring out” of her. This sense of urgency reflected her deep-seated need to express and process her emotions through her art, underscoring the album’s role as a form of emotional catharsis.
Grande’s decision to release ‘Thank U, Next’ so soon after ‘Sweetener’ was met with some hesitation from her label. However, the artist stood firm in her conviction that this album was necessary for her personal well-being, prioritizing her emotional needs over industry conventions.
The Impact of ‘Thank U, Next’
The release of ‘Thank U, Next’ marked a significant moment not only in Ariana Grande‘s personal journey but also in her professional career. The album’s impact was felt both in terms of its commercial success and its cultural resonance.
‘Thank U, Next’ debuted at the top of the Billboard 200 chart, maintaining its position for two consecutive weeks. This achievement was a testament to both the quality of the music and the deep connection it forged with listeners.
A Record-Breaking Title Track
The album’s title track, “Thank U, Next”, became a cultural phenomenon in its own right. The single dominated the Billboard Hot 100 chart for an impressive seven weeks, cementing its status as one of Grande’s most successful and iconic songs to date.
Beyond its commercial success, ‘Thank U, Next’ received widespread critical acclaim. Music critics praised Grande’s vulnerability, vocal prowess, and the album’s cohesive narrative, which skillfully balanced personal introspection with catchy pop melodies.
The album represented a new level of artistic maturity for Grande. It showcased her ability to transform personal hardships into relatable, empowering music, further solidifying her position as one of her generation’s most influential pop artists.
The Sweetener World Tour
Following the release of both ‘Sweetener’ and ‘Thank U, Next’, Ariana Grande embarked on the Sweetener World Tour in 2019. This tour served as a triumphant celebration of both albums and marked Grande’s return to the stage after a period of personal challenges.
The Sweetener World Tour was unique in that it featured material from both ‘Sweetener’ and ‘Thank U, Next’, allowing fans to experience the evolution of Grande’s artistry over a relatively short period.
Throughout the tour, Grande delivered emotionally charged performances that resonated deeply with her audience. The concerts became a space for collective healing, with fans and artist alike finding solace and joy in the music.
A Testament to Resilience
The success of the Sweetener World Tour stood as a powerful testament to Grande’s resilience. Her ability to return to the stage and connect with her fans on such a profound level after experiencing significant trauma was widely admired and celebrated.
The tour’s global reach allowed Grande to share her message of hope and healing with fans around the world, further cementing her status as an international pop icon.
The Artistic Process Behind ‘Thank U, Next’
The creation of ‘Thank U, Next’ was a unique and intense process for Ariana Grande, driven by an urgent need for self-expression and healing. Understanding the artistic choices and creative decisions behind the album provides insight into its profound impact.
While the album was deeply personal to Grande, she worked closely with a team of trusted collaborators, including producers and songwriters who understood her vision and emotional state.
One of the defining features of ‘Thank U, Next’ is its raw, honest lyrics. Grande didn’t shy away from addressing her experiences directly, tackling themes of loss, love, and self-discovery with remarkable candor.
The album showcased Grande’s evolving musical style, blending pop, R&B, and trap influences to create a sound that was both fresh and distinctly her own.
The urgency Grande felt in creating the album translated into a rapid production process. This intensity is palpable in the final product, giving the songs an immediate and visceral quality.
The Cultural Impact of ‘Thank U, Next’
Beyond its personal significance for Ariana Grande, ‘Thank U, Next’ made a substantial impact on pop culture and the music industry as a whole.
The quick release of ‘Thank U, Next’ after ‘Sweetener’ challenged traditional notions of album cycles in the music industry, paving the way for more flexible and artist-driven release strategies.
Empowering Narratives
The album’s themes of self-love, resilience, and growth resonated strongly with listeners, particularly young women, who found empowerment in Grande’s honest portrayal of her experiences.
Several songs from the album, particularly the title track, spawned viral moments and memes, further embedding the album in popular culture.
The critical and commercial success of ‘Thank U, Next’ led to numerous award nominations and wins, including Grammy nominations, solidifying its place as one of the most significant pop albums of its time.
Ariana Grande’s Evolution as an Artist
The creation and release of ‘Thank U, Next’ marked a significant evolution in Ariana Grande’s artistry, showcasing her growth not only as a musician but also as a person navigating the complexities of fame and personal tragedy.
Throughout the process of creating ‘Thank U, Next’, Grande asserted more creative control than ever before, making decisions that prioritized her artistic vision and emotional well-being over industry expectations.
Vocal Maturity
The album highlighted Grande’s vocal prowess, with many critics noting the maturity and emotional depth in her performances.
‘Thank U, Next’ saw Grande delve deeper into her songwriting, crafting lyrics that were more personal and introspective than in her previous works.
The album showcased Grande’s ability to seamlessly blend different musical genres, creating a sound that was uniquely her own while still appealing to a broad audience.
The Role of Music in Mental Health
Ariana Grande’s experience with ‘Thank U, Next’ highlights the significant role that music can play in mental health and emotional healing.
For many artists, the process of creating music serves as a form of therapy, allowing them to process and express complex emotions in a constructive way.
By sharing her struggles through her music, Grande created a space for fans to connect with their own experiences of loss, anxiety, and resilience.
Grande’s openness about her mental health struggles has contributed to broader conversations about mental health in the entertainment industry and beyond.
For both artists and listeners, music can serve as a powerful coping mechanism during difficult times, providing comfort, catharsis, and a sense of connection.
Lessons from ‘Thank U, Next’
The story behind ‘Thank U, Next’ offers valuable lessons about resilience, creativity, and the healing power of art.
Grande’s willingness to be vulnerable in her music demonstrates the power of authenticity in art and its ability to forge deep connections with an audience.
The creation of the album underscores the importance of prioritizing mental health and finding healthy outlets for processing trauma and emotions.
Grande’s decision to release the album on her own timeline, despite industry norms, highlights the importance of artists having agency over their work and career decisions.
‘Thank U, Next’ stands as a testament to the ability of art to transform pain into beauty, offering hope and healing not just for the artist but for countless listeners as well.
Conclusion
Ariana Grande’s journey with ‘Thank U, Next‘ is a powerful reminder of the healing potential of music and the resilience of the human spirit. In transforming her personal struggles into art, Grande not only found a path through her own dark times but also created a beacon of hope for millions of fans around the world.
The album’s success, both commercially and as a tool for personal healing, underscores the profound impact that honest, vulnerable artistry can have. It stands as a testament to Grande’s strength as an artist and as an individual, marking a pivotal moment in her career and in pop culture at large.
As we reflect on the significance of ‘Thank U, Next’, it’s clear that its impact extends far beyond the realm of pop music. It serves as an inspiration for artists and individuals alike, encouraging us to face our challenges head-on, to find creative outlets for our pain, and to emerge stronger on the other side.
In the end, ‘Thank U, Next’ is more than just an album – it’s a powerful statement about the human capacity for growth, healing, and transformation in the face of adversity. Ariana Grande’s openness about her journey has not only enriched her artistry but has also contributed to important conversations about mental health, resilience, and the power of creative expression in our lives.
by Jonathan P-Wright | Feb 21, 2025 | Latest, Music News, New Music Alert |
The hip-hop world is abuzz with excitement as rising stars GloRilla and Latto join forces in their latest music video, “Procedure.” This visually stunning collaboration pays tribute to the iconic 1996 crime drama “Set It Off,” showcasing the artists’ creativity and their ability to blend contemporary music with classic film references. The video, directed by the renowned Benny Boom, has quickly become a talking point in the music industry, highlighting GloRilla’s growing influence and Latto’s continued success.
As GloRilla’s star continues to rise, this latest release from her debut album “Glorious” demonstrates her ability to create compelling narratives through her music and visuals. The “Procedure” video not only entertains but also serves as a testament to the enduring impact of “Set It Off” on popular culture, particularly within the hip-hop community.
The Cinematic Inspiration: “Set It Off”
The 1996 crime drama “Set It Off” has left an indelible mark on American cinema, particularly within the realm of African American storytelling. Directed by F. Gary Gray, the film featured a stellar cast including Jada Pinkett Smith, Vivica A. Fox, Queen Latifah, and Kimberly Elise. Its narrative, centered around four women who turn to bank robbery as a means of escaping their challenging circumstances, resonated deeply with audiences and critics alike.
“Set It Off” explored themes of friendship, desperation, and the systemic barriers faced by marginalized communities. The film’s gritty realism, combined with powerful performances from its lead actresses, elevated it beyond a simple heist movie. It became a cultural touchstone, particularly for young women of color who saw themselves represented on screen in complex, multifaceted roles.
The movie’s influence has extended far beyond its initial release, inspiring countless references in music, fashion, and popular culture. Its impact on hip-hop culture has been particularly significant, with many artists drawing inspiration from its themes and aesthetic. By choosing to pay homage to “Set It Off” in their “Procedure” video, GloRilla and Latto are not only acknowledging the film’s legacy but also positioning themselves as part of a larger cultural conversation.
GloRilla: The Rising Star
GloRilla, born Gloria Hallelujah Woods, has rapidly become one of the most exciting new voices in hip-hop. Hailing from Memphis, Tennessee, she burst onto the scene with her breakout hit “F.N.F. (Let’s Go)” in 2022. The track’s raw energy and GloRilla’s distinctive flow quickly caught the attention of both fans and industry insiders, leading to a record deal with Yo Gotti’s CMG label.
Since then, GloRilla has continued to build on her initial success, releasing a string of popular singles and collaborations. Her music often combines hard-hitting beats with lyrics that explore themes of empowerment, relationships, and life in her hometown. GloRilla’s authenticity and unapologetic approach to her craft have endeared her to fans and critics alike, earning her comparisons to some of hip-hop’s most respected female artists.
The release of her debut album “Glorious” marks a significant milestone in GloRilla’s career. The project showcases her growth as an artist, featuring a diverse range of sounds and collaborations that highlight her versatility. “Procedure,” featuring Latto, stands out as one of the album’s most ambitious tracks, both musically and visually.
Latto: A Formidable Collaborator
Alyssa Michelle Stephens, better known by her stage name Latto, has established herself as one of the most dynamic young artists in hip-hop. Rising to fame after winning the reality TV show “The Rap Game” in 2016, Latto has consistently delivered hit singles and critically acclaimed projects.
Known for her confident delivery and clever wordplay, Latto has collaborated with some of the biggest names in the industry. Her ability to hold her own alongside established stars has earned her respect and admiration from peers and fans alike. Latto’s music often explores themes of female empowerment, success, and navigating the music industry as a young woman.
The collaboration with GloRilla on “Procedure” is not the first time these two artists have joined forces. Their previous work together on the 2022 single “FTCU” demonstrated their chemistry and complementary styles. This latest collaboration further cements their status as two of the most exciting young voices in hip-hop.
The “Procedure” Video: A Visual Feast
Directed by the acclaimed Benny Boom, the “Procedure” video is a masterclass in visual storytelling. Boom, known for his work with some of hip-hop’s biggest names, brings his signature style to the project, creating a video that is both visually stunning and narratively engaging.
The video opens with GloRilla and Latto planning an elaborate bank heist, echoing the plot of “Set It Off.” The attention to detail in recreating the film’s aesthetic is impressive, from the costume design to the set decoration. Viewers familiar with the original movie will appreciate the numerous visual callbacks and references scattered throughout the video.
As the heist unfolds, GloRilla and Latto showcase their acting chops alongside their musical talents. The video’s pacing mirrors the energy of the song, building tension and excitement as the plan is executed. The choreography and camera work are particularly noteworthy, creating dynamic sequences that keep viewers engaged throughout.
One of the video’s standout moments comes near the end when GloRilla receives a FaceTime call from her mother, played by none other than Vivica A. Fox. This cameo not only adds star power to the video but also creates a direct link to “Set It Off,” in which Fox played a pivotal role. It’s a clever nod to the source material that adds an extra layer of depth to the homage.
The Song: Breaking Down “Procedure”
While the video for “Procedure” has garnered significant attention, the song itself is equally deserving of analysis. The track showcases GloRilla and Latto’s individual strengths while demonstrating their ability to create a cohesive collaboration.
The production on “Procedure” is sleek and modern, with a pulsing beat that provides the perfect backdrop for the artists’ flows. The instrumental incorporates elements of trap and classic hip-hop, creating a sound that feels both contemporary and timeless.
Lyrically, “Procedure” is a showcase of confidence and skill. Both GloRilla and Latto deliver verses filled with clever wordplay and assertive statements. The song’s themes of empowerment and success align well with the “Set It Off” inspired visuals, creating a cohesive package that resonates on multiple levels.
The chorus, delivered by GloRilla, is particularly catchy, likely to become a fan favorite at live performances. Its repetitive nature and memorable lyrics make it easy for listeners to sing along, potentially contributing to the song’s longevity on streaming platforms and radio.
The Significance of Female Collaborations in Hip-Hop
The collaboration between GloRilla and Latto on “Procedure” is part of a larger trend of female artists in hip-hop supporting and working with each other. In an industry that has historically pitted women against one another, these collaborations represent a shift towards solidarity and mutual support.
By joining forces, GloRilla and Latto not only create compelling music but also send a powerful message about the strength of female partnerships in the industry. Their collaboration challenges outdated narratives and showcases the diversity of talent among women in hip-hop.
Moreover, by paying homage to “Set It Off,” a film that centered on the experiences of Black women, GloRilla and Latto are positioning themselves within a larger cultural legacy. They are acknowledging the groundwork laid by previous generations of Black female artists and actors while putting their own contemporary spin on these themes.
The Impact of Visual Storytelling in Music
The “Procedure” video exemplifies the growing importance of visual storytelling in the music industry. In an era where music videos are often viewed as much as, if not more than, songs are listened to, artists are increasingly using this medium to expand their artistic vision and connect with audiences on a deeper level.
By creating a video that pays homage to a beloved film, GloRilla and Latto are tapping into viewers’ nostalgia while also introducing younger fans to “Set It Off.” This approach not only enhances the listening experience but also creates additional layers of meaning and interpretation for the audience to engage with.
The success of the “Procedure” video also highlights the continued relevance of narrative-driven music videos. In an age of short-form content and quick cuts, GloRilla and Latto have chosen to invest in a more cinematic approach, demonstrating that there is still a place for storytelling in music videos.
GloRilla’s Upcoming Tour: The Glorious Tour
The release of the “Procedure” video comes at an opportune time for GloRilla, as she prepares to embark on her first headlining tour, The Glorious Tour. Set to kick off in March, the tour represents a significant milestone in GloRilla’s career, allowing her to showcase her live performance skills to fans across the country.
The tour, which begins in Oklahoma City on March 5, will make stops in major cities including Atlanta, Charlotte, New York, and Las Vegas before concluding in GloRilla’s hometown of Memphis. This coast-to-coast journey will provide GloRilla with the opportunity to connect with fans on a more personal level and solidify her position as one of hip-hop’s rising stars.
Supporting acts for the tour include Queen Key and Real Boston Richey, adding additional value for concertgoers and showcasing GloRilla’s commitment to supporting fellow up-and-coming artists. The diversity of the lineup promises an exciting and dynamic live experience for attendees.
GloRilla’s Preparation and Dedication
In preparation for the demanding schedule of her upcoming tour, GloRilla has demonstrated her commitment to her craft and her fans by implementing a strict regimen. Recently, she shared her one-month “fast list” with her followers, outlining a series of lifestyle changes designed to ensure she’s in peak condition for the tour.
This list includes abstaining from smoking and drinking, as well as refraining from sexual activity and clubbing. GloRilla has also committed to avoiding “frivolous spending” during this period. These self-imposed restrictions highlight her dedication to delivering the best possible performances for her fans and underscore the seriousness with which she approaches her career.
Such discipline is particularly noteworthy for a young artist on the rise, demonstrating GloRilla’s maturity and understanding of what it takes to succeed in the competitive world of hip-hop. This approach is likely to resonate with fans who appreciate artists who are committed to their craft and willing to make sacrifices for their art.
GloRilla’s Recent Achievements and Recognition
The release of “Procedure” and the announcement of The Glorious Tour cap off what has already been an impressive year for GloRilla. Her recent appearance as a musical guest on the iconic television show “Saturday Night Live” marked a significant milestone in her career, exposing her to a broader audience and cementing her status as a rising star in the music industry.
Furthermore, GloRilla’s presence at the 67th Annual Grammy Awards underscored her growing influence in the hip-hop world. Her nominations for Best Rap Song and Best Rap Performance, both for her track “Yeah, Glo!” represent a remarkable achievement for an artist still in the early stages of her career. These nominations not only validate GloRilla’s talent but also signal the industry’s recognition of her unique voice and style.
These recent accomplishments, combined with the buzz surrounding the “Procedure” video and her upcoming tour, position GloRilla as one of the most exciting artists to watch in the coming years. Her ability to balance commercial success with artistic integrity and cultural relevance suggests a promising and potentially long-lasting career in the music industry.
The Future of GloRilla and Latto
As GloRilla and Latto continue to make waves in the hip-hop world, their collaboration on “Procedure” serves as a testament to their individual talents and their potential for future success. Both artists have demonstrated an ability to create compelling music and visuals that resonate with audiences while also pushing the boundaries of their artistry.
For GloRilla, the success of “Procedure” and the anticipation surrounding The Glorious Tour suggest that she is well-positioned to build on her early achievements and establish herself as a major force in hip-hop. Her unique voice, both literally and figuratively, sets her apart in a crowded field, and her willingness to take creative risks bodes well for her artistic development.
Latto, already an established name in the industry, continues to prove her versatility and star power through collaborations like “Procedure.” Her ability to shine alongside both veteran artists and rising stars speaks to her adaptability and enduring appeal.
As both artists continue to evolve and experiment with their sound and image, collaborations like “Procedure” offer exciting glimpses into the future of hip-hop. By paying homage to the past while firmly establishing their own identities, GloRilla and Latto are helping to shape the next generation of hip-hop artistry.
Conclusion: A Milestone in Modern Hip-Hop
The “Procedure” video by GloRilla and Latto represents a significant moment in contemporary hip-hop. By paying homage to the classic film “Set It Off” while showcasing their own unique talents, these artists have created a piece of work that is both nostalgic and forward-looking.
The video’s success highlights the continued importance of visual storytelling in music and demonstrates the power of female collaborations in hip-hop. It also serves as a reminder of the enduring influence of films like “Set It Off” on popular culture, particularly within the hip-hop community.
As GloRilla prepares to embark on her first headlining tour and both artists continue to make their mark on the industry, “Procedure” stands as a testament to their creativity, ambition, and potential. It’s a collaboration that not only entertains but also pushes the boundaries of what’s possible in hip-hop, setting the stage for exciting developments in the genre’s future.
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