Vegan meat brand Everything Legendary closed a $300,000 deal on Shark Tank
The Everything legendary founders went into the shark tank with their plant-based meat products and came out with a $300,000 deal and a nationwide deal with Target. Beginning May 15th, 2021, this black-owned and operated producer of plant-based meat will be available across 13 different states at 310 Target locations.
Everything legendary released an Instagram post alerting followers of the deal with Target. In their post, the plant-based meat brand announced the 13 states that would carry their products. They also mentioned that they’re working hard to expand to additional stores, but it’s all up to the demand they receive in the first 310 stores.
Though demand for their product doesn’t seem to be an issue for Everything legendary, according to Brie Boswell, some shipments will sell out in a matter of days, all because people love the burgers so much.
The three founders, Jumoke Jackson, Duane “Myko” Cheers, and Danita Claytor, pitched their vegan brand to the sharks during the 12th season of Shark Tank. The trio finalized a deal with Mark Cuban for $300,000 in exchange for 22% of the company.
Everything legendary is taking advantage of this vegan movement by showcasing a delicious and healthy product. Co-founder Duane has shown so much confidence in their product that he believes Everything legendary has the best tasting vegan product on the market right now.
Now, this black-owned meat brand has the chance to extend to thousands of households. Everything legendary has already shown success due to their exposure on Shark Tank, as they generated $250,000 in revenue within 24 hours of being featured on Shark Tank. Now thanks to Shark Tank and their national Target deal, Everything Legendary will be available to many more people throughout the United States.