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SiriusXM’s TikTok Radio plays viral hits hosted by TikTok stars

SiriusXM’s TikTok Radio plays viral hits hosted by TikTok stars

by | Aug 24, 2021 | Business News, Latest, Music News | 4 comments

SiriusXM’s TikTok Radio plays viral hits hosted by TikTok stars

It is highly likely that songs that are behind TikTok trends, such as Dr. Dog’s “Where’d All the Time Go?” or Bo Burnham’s “Bezos I,” are stuck in your head. Adding to that, SiriusXM decided to launch a TikTok Radio channel, featuring TikTok creators as channel hosts. According to SiriusXM, this station was established to  resemble a “radio version of ‘For You’ feed of the platform.

SiriusXM is Pandora’s company and the music channel was announced in May. During the launch, there were several curated Pandora playlists from influencers such as Bella Poarch. Those who follow TikTok trends will know her from the popular lipsync video of Millie B’s “Soph Aspin Send [M to the B]”.

SiriusXM hopes to attract a younger audience with this move. In fact,  DJ Habibeats (@djhabibeats) and DJ CONST (@erinconstantineofficial) will go live on the TikTok app as they DJ on TikTok Radio.

There are several other popular hosts on TikTok Radio, such as  Billy (@8illy), Cat Haley (@itscathaley), HINDZ (@hindzsight), Lamar Dawson (@dirrtykingofpop) and Taylor Cassidy (@taylorcassidyj), who will popularize the platform with “The TikTok Radio Trending Ten,” which is a weekly countdown of trending TikTok songs. In the first week, Ed Sheeran, Lil Nas X and Normani are scheduled to appear on air to promote the platform.

TikTok’s influence on music is often evident in Billboard charts – Fleetwood Mac’s Rumours, released first in 1978, topped the charts again in 2020 after a TikTok video featured it. TikTok even featured a Fortnite-themed parody of Estelle’s “American Boy” from 2018, first uploaded to YouTube.

Ole Obermann, TikTok’s global head of Music announced that he was very excited to launch TikTok Radio on SiriusXM, which offers exposure tio artists and creators alike With SiriusXM, subscribers can find the latest musical trends and be the first to check out future stars. The channel captures the song-breaking culture on TikTok that is so fun and entertaining through video with an all-audio format.

While the subscriber base of SiriusXM expands, it also enjoyed a 34% growth this year. However, it still has a long way to go before competing with streaming giants like Spotify. In 2021 Q2, SiriusXM reported 34.5 million subscribers and currently, Pandora has 6.5 million paid subscribers. As SiriusXM and Pandora have partnered with SoundCloud, Simplecast, and Stitcher in the last few years, they have become more competitive in streaming music and podcasts.

While that is the case, other streaming services are also keen on capturing the market of TikTok users who want to hear the full versions of the popular songs they hear in short videos. “Viral hits” playlists are both available on Apple Music and Spotify. Nevertheless, the launch of a full-time satellite music channel is further extending the trend.

This article was penned by Jonathan P. Wright. Jonathan is a freelance writer for multiple mainstream publications and CVO of RADIOPUSHERS. You can read more of his work by clicking here.

Music artists earn more with Peloton

Music artists earn more with Peloton

by | Aug 24, 2021 | Business News, Latest, Music News | 4 comments

It is a well-known fact that although platforms such as Spotify, Apple Music and Amazon Music enjoy millions of listeners, they are not as generous with their payments to artists. However, recent research has uncovered an unexpected and shocking fact, which further explores how terrible the situation is. When it comes to payments per stream, Peloton managed to beat every other platform.

Recently, it was revealed by The Trichordist in “Streaming Price Bible” that according to the numbers from 2019, music rights holders were offered just 0.35 cents per stream by Spotify. On the other hand,  Apple Music offered 0.68 cents per stream and Tidal paid 0.88 cents per stream. Finally, the least amount was paid by YouTube- 0.15 cents per stream. Interestingly, the amount paid by Peloton is much higher, at 3.1 cents per stream.

It is undoubtedly surprising that a fitness company is offering better compensation for artists when compared to streaming services. This disparity is better explained by Slate. The higher compensation rate of Peloton can be attributed to the fact that songs are played consistently during classes, and thus, the company needed to seek public performance rights coupled with publishing rights.

In essence, when specific units of music, such as vinyl or digital files are produced, mechanical royalties must be paid. Any third-party entity that records, manufactures, and distributes copyrighted music is paid, and the artists receive funds eventually. In simple terms, performance royalties are paid when artists perform live, either in movies, TV shows, or when streamed in a public setting. When it comes to Spotify and other on-demand streaming services, wherein users who don’t possess specific recording copies of a song, still can play the song when desired, and make both mechanical royalty payments and performance royalty payments to the artists. Peloton pays performance royalties for the songs it streams, and thus, it broadcasts itself as a music broadcaster resembling a radio. It’s possible for users to search for songs or playlists featuring a certain artist, but the entire experience is determined by the instructors – not you.

Yet, the fact that streaming services are able to pay artists fractions of pennies per stream remains a sore point; let’s hope they follow Peloton’s lead and offer better rates soon.

This article was penned by Jonathan P. Wright. Jonathan is a freelance writer for multiple mainstream publications and CVO of RADIOPUSHERS. You can read more of his work by clicking here.