It was announced last week that Smino had released his new album, Luv 4 Rent. A number of artists contributed to the production. These artists included Lil Uzi Vert, Ravyn Lenae, J. Cole, Doechii, Lucky Daye, Kal Banx, Fatman Scoop, Phoelix, and as well as others across 15 tracks. In addition to the project, he released several well-received singles, including “Louphoria,” “Matinee,” and “Modennaminute.”
Taking the stage for the first time in his official music video, the Missouri-born talent delivers his latest offering from the LP, “90 Proof” alongside North Carolina’s very talented, J. Cole. Filmmaker Philip Youmans directs this cinematic video which starts by showing the duo enjoying a house party with friends before things take a dark turn. A signature Cole touch is added during Cole’s guest verse on the track:
“Love 4 Rent is a collection of songs about different types of love,” according to a press release from Smino. “Obsessive love, petty love, crazy love, true love, and family love. It’s about the different ways in which I have given out my heart in such a way where I didn’t have enough left for myself.”
A two-year period has passed since Masego released his Studying Abroad: Extended Stay project, which includes the vocal contributions of Don Toliver, Shenseea, and TeaMarr. There have been a number of well-received loose singles released since then, including “Garden Party” with JID and Big Boi and “Yamz” with Devin Morrison.
In today’s (Nov. 4) release, DMV-bred artist “Say You Want Me,” the lead single from his forthcoming album, makes his return. The official music video for the single was directed by Alexander Black and it was filmed in sunny Los Angeles, California. As Masego delivers his lyrics in the video, he is engulfed in a joyful sense of community as he is surrounded by an atmosphere of joy:
“In a press release, he stated that he wants to hear people mention the name Masego when they mention life, music, black romance, and dance, and he stated that he is looking forward to hearing that name.
In addition to the mentioned Studying Abroad project, he also released his official debut album Lady Lady in 2018. This album was notably slowed down by De’ Wayne Jackson, Tiffany Gouché, SiR, and FKJ. In addition to his roots in TrapHouseJazz, he has also contributed his assistance to recent tracks such as “Must Be Nice” with Joyce Wrice, “Oveja Negra” with Llane, “Stickin’” by VanJess and Sinead, “Silk” with Kojey Radical, and more.
In addition to 13 brand-new songs, the fourth album from Lecrae Church Clothes series features several guest appearances. It features A.I. The Anomaly, Jon Keith, WHATUPRG, Andy Mineo, Jordan L’Oreal, Nobigdyl., and PJ Morton. An Instagram post he made just before the album’s release explained the meaning behind the project, as well as its predecessors:
The Church Clothes project is interesting to me because I feel that it is the most accurate representation of my values and what I believe in. The story of a hip hop culture raised kid who came to know Jesus when he was in high school. I consider them both to be a part of who I am as a person. It is like combining Outkast with the writings of Moses. We each have a lane in which God has called us to run. Run your marathon as I run mine.
In addition, fans were also able to catch a glimpse of the new video for the track that stands out among the rest on Church Clothes 4: “Still In America,” which is believed to be an extension of Lecrae‘s “Welcome to America.” Shot by Isaac Deitz and taken by another cameraman, the video for “Still In America” shows Lecrae walking down the street as things become increasingly chaotic around him, in matching with the song’s socially and politically charged content:
Church Clothes 4 is Lecrae’s follow-up to No Church in a While, his collaborative project with 1K Phew released last December. Previously, he released the record Restoration in 2020, which featured collaborations with artists such as DaniLeigh, John Legend, YK Osiris, Kirk Franklin, and BJ the Chicago Kid.