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Soulja Boy: The Hip Hop Pioneer We Never Knew We Needed

Soulja Boy: The Hip Hop Pioneer We Never Knew We Needed

Image credit: Jamie Lamor Thompson / Shutterstock.com

In the autumn of 2007, Soulja Boy, a then-unknown rapper, catapulted to fame with his debut single, “Crank That (Soulja Boy).” The track not only dominated the Billboard Hot 100 for seven non-consecutive weeks but also defined an era of hip-hop. After a decade and a half, the hip-hop sensation contemplates the potential impact of the track if released in the age of social media.

A Journey Back in Time

“This was before streaming, really,” Soulja recalled. “This was still in iTunes and ringtones. I would have went more viral right now than I did back then.”

Soulja Boy reminisces about the pre-streaming era when his career began. The world was still revolving around iTunes and ringtones, a stark contrast to today’s streaming-oriented music industry. The Chicago-born artist believes that “Crank That (Soulja Boy)” would have garnered more popularity in the current digital age.

The Potential of “Crank That” in 2023

“Imagine if I had TikTok! What the fuck?” he said. “You know how many people would have been doing the ‘Crank That’ dance?”

With a hint of regret, Soulja Boy speculates on the colossal impact “Crank That” could have had in 2023, with the advent of TikTok and other social media platforms. The viral dance challenge trend would have undoubtedly propelled his song to stratospheric heights, he muses.

Soulja Boy: The Unsung Hero of Modern Hip Hop

“When I came in the game they said I killed hip hop,” Soulja wrote. “But really, I birthed the new wave of hip hop with internet/streaming. Ahead of my time.”

Soulja Boy asserts that he pioneered the evolution of hip-hop in the digital age, despite initial criticism. He remained undeterred and continued to vlog his career, upload music online, and engage with his fans live – practices that are now standard in the industry.

A Legacy Unmatched

“Now everyone vlogs their career like me,” he said. “Now everyone uploads their music to the internet. Now everyone goes live for their fans. I started it. Thank me or not. Flowers/Credit or not.”

Soulja Boy’s influence on the music industry is undeniable. His early adoption of the internet and streaming platforms paved the way for the current generation of artists. Whether he’s given credit for it or not, his legacy remains unmatched.

Soulja Boy and BOW WoW expect to shatter Verzuz viewership ratings

Soulja Boy and BOW WoW expect to shatter Verzuz viewership ratings

In preparation for his Verzuz showdown against Bow Wow, Soulja Boy just upped the stakes. They have been trolling one another on social media since they announced their battle, but Soulja stepped it up another notch. 

Soulja Boy and BOW battle on social media 

In an Instagram clip posted Thursday (June 3), Soulja showed off his bright red Lamborghini. “If you win the Verzuz, I’ll give you the keys to my Lambo,” Soulja said. The odds are 100 to 1 that you won’t get the Lambo yet. It’s still the same Lambo for me. A shitload of cash bought me my shit. You can call me the owner. Let’s not play with me anymore, Bow Wow. Lamborghini is no longer yours!” 

The Verzuz battle is trending on Twitter 

Tweeted Bow, “I don’t want that a** old lambo.”. Those are the same lambos we had as kids. You just wrapped it, it use[d] to be orange. 300,000 miles have been put on that car. It’s cool with me.” 

Among several jokes, Bow called Soulja’s car a CD player, making fun of its age. 

Soulja Boy and BOW WOW jokingly beef on social media and hype up the impending battle 

Ima beat the mans ass just off my 1st album! In another tweet, he said the same. The NI**A MR COLLIPARK found you. SNOOP and SUGIE KNIGHT found me. There are significant differences between us.” 

Since their respective Verzuz announcements, Bow and Verzuz have roasted each other, but she assured a fan it is all love. 

Article was written by Jonathan P-Wright, freelance writer for R.N.H. Magazine and C.V.O. of RADIOPUSHERS