Menu
In partnership with Lenny Kravitz and Travis Barker, H.E.R. will close the 2022 Grammy Awards

In partnership with Lenny Kravitz and Travis Barker, H.E.R. will close the 2022 Grammy Awards

At the Grammys in 2022, H.E.R. performed with Lenny Kravitz, Terry Lewis, Jimmy Jam, and Travis Barker.]

During the tour manager’s introduction, the singer began performing her hit songs. A multi-instrumentalist took to the drums, followed by vocalists Travis Barker and Lenny Kravitz, who each performed an electric guitar solo. The two musicians then joined in on a fast-paced duet while playing their guitars at the same time. Kravitz then introduced the nominees for the Album of the Year award.

In addition to H.E.R performance, Giveon, Daniel Caesar, asnd Justin Bieber performed their track, “Peaches.”

This year, she received eight Grammy nominations, making her a 21-time nominee. Back Of My Mind received five awards including Song of the Year, Album of the Year, Best R&B Album and Album of the Year for “Fight For You.” She also got nominated for the Musical Performance Award and was nominated for the Song of the Year Award. The song, “Fight For You”, has been nominated for both Best Traditional R&B Performance, as well as Best Song Written For Visual Media, at the 2017 Grammy Awards. Furthermore, for the Best Contemporary Christian Music Performance/Song nomination, “Hold Us Together” was nominated.

She was also the winner of the Song of the Year and Best R&B Song awards in 2021. Overall, she has four Grammy awards.

This year’s ceremony was attended in style by the 24-year-old. As part of her red carpet interview, she wore an outfit that homaged Aretha Franklin, and she talked about it with Laverne Cox about it. Bright yellow jumpsuits adorned with sequins wore H.E.R. Franklin at the 1976 American Music Awards ended her iconic look with a tangerine cape. With a legendary career spanning nearly five decades, Franklin won 18 Grammy awards.

Featuring performances by Olivia Rodrigo and Silk Sonic, who won Song of the Year for “Leave the Door Open”, the night kicked off with Olivia Rodrigo. Additionally, Lil Nas X and Jack Harlow performed, as well as Billie Eilish and Nas.

The ceremony was hosted by Trevor Noah for the second year in a row. MGM Grand Garden Arena hosted the 64th Annual Grammy Awards in Las Vegas, Nevada.

Black Sports Management companies are rising in 2022

Black Sports Management companies are rising in 2022

Why Black-Owned Sports Management Agencies are Growing in Popularity 

When people hear the term “sports management,” they often automatically think of white men. We do not see many black-owned firms in the industry, but that is one thing changing. Companies are finally catching on to audiences generally becoming more diverse, and Black-Owned Sports Management Agencies are growing in popularity. 

How Sports Management agencies are changing the industry and creating new opportunities 

The growth of Black-owned sports management agencies has created more opportunities for athletes and owners. These agencies offer a space where athletes can represent themselves independently and develop relationships with other Blacks in the industry. The presence of an agency also boosts an athlete’s connection with professionals necessary to keep them on top, such as recruiters or trainers.    

Black-owned sports management agencies are becoming more and more popular with major players in the sports industry. When athletes choose to represent themselves instead of traditional powerhouses, they gain a sense of ownership that comes from being hands-on in every aspect of the enterprise. Athletes also hire the people they deem competent based on the unique needs they require while building a league and legacy. 

Why black sports agents, in particular, are growing in popularity 

Providing that representation for Black athletes and artists is important because it gives them the chance to leverage their talent in a way that reflects who they are and what they represent. Black-owned agencies also pay attention to the racial bias in the industry, aiming to protect their clients from some of the harmful practices employed by other sports agencies, like race-blind casting. 

How the internet is helping to grow Black Sports Agencies 

According to multiple case studies, the internet has helped grow Black-owned sports management agencies. Free digital marketing led to a rise in blogging, online video startups, and social media experts. A fundamental way for Black-owned sports management agencies to sustain themselves is through black-owned ad networks.   

What are some other benefits of being a black sports agent? 

Supporting black youth is crucial to growing black-owned sports agencies, as well. The younger generations will make up the future of society, and they need to see that they have representation that reflects their experience. In addition, being a black sports agent will give you more of a connection with your clients. Instead of just meeting for one hour each week and dealing with their contract negotiations, players will feel more comfortable opening up and bouncing ideas off you if they share their same racial background. 

Why agencies like Roc Nation and Klutch Sports are winning in 2022 

Young, black, and innovative entrepreneurs are running successful sports agencies in 2022. Companies such as Roc Nation, Klutch Sports, and Young Money APAA Sports represent the most dynamic and premium athletes in sports. Black athletes generate billions of dollars for professional sports organizations. In 2022, the focus is ownership, controlling narratives, and empowering future leaders.  

In conclusion, Follow this blog for our future posts on black-owned sports agencies 

Black sports agencies are impacting Wall Street, Hollywood, inner-cities, technology, and multiple areas of humanity. In 2022, black sports agencies expect more growth, advancement, and aspirational change.   

How does white America view black men in 2022

How does white America view black men in 2022

Holler if you hear me 

Growing up as a black men in America is dangerous, inspiring, traumatic, and life-changing. Leaving your house and returning home alive is not guaranteed. Mothers and wives pray every day for the safety of their black kings. Besides stressing over their mental and physical wellbeing.  

Understanding why someone hates you because of race or skin color will always be an unsolved human puzzle. Taking someone’s life and destroying a family’s future leaders can never be justified. Watching a child grow up without its father is beyond criminal. Destroying the family bond creates racial bitterness, hatred, and chaos.  

Believing that America’s injustice and racial climate will improve is a dream put off by most people. Solving America’s biggest issue is a mountain the world hasn’t fully climbed.  

Progress can’t be measured by another’s race measurements. Evaluating authentic progress involves all parties becoming mirrors to each other’s pain. However, the black race continues to take a back seat on the bus in 2022.  

The players are different, but the game is the same 

Seeing Colin Kaepernick lose his job for making a peaceful gesture of social change is unacceptable. Shockingly, America will tolerate horrible crimes of certain people. But, when a black man challenges injustice and corruption within a billion-dollar system, his position is eliminated. Speaking the truth in America is more dangerous than running a red light blindfolded.  

Acquiring wealth, education, and power does not exempt a black man from becoming a hashtag in America. Imagine if Trayvon Martin were still alive. Think of all the knowledge and positive influence he’d have on youth culture. We’ll never know the full impact and value of Trayvon Martin.  

Because his life didn’t matter enough to someone on February 26, 2012. Black men, in 2022 have achieved unthinkable success in finance, technology, and humanity. Unfortunately, when they get pulled over, none of that matters. They all become Trayvon Martin, Ahmaud Arbery, and the list goes on. 

Celebrity Tequila Brands continues to rise in 2022

Celebrity Tequila Brands continues to rise in 2022

The Rise of Celebrity-Run Tequila Brands in 2022 

In recent years, the tequila market has seen growth in both the domestic Mexican one and the global international markets. Cultural symbols of Mexico, such as El Diablo and Patrón, have grown to prominence internationally, which is evident through Tequila Cuervo being sold in over 170 countries. On a smaller scale, celebrity brands provide yet another option for consumers within these markets. 

Why more celebrities are starting their own tequila companies 

Just like any brand, the tequila market is rising rapidly with many customers. As a result, many celebrities see this as an opportunity to start their own company and capture some of that market. Some stars want to break into the alcohol industry because it’s not saturated, and there’s money to be made. 

Madonna, Justin Bieber, and Selena Gomez are just a few celebrities who have started their tequila brands. The reason is simple: the distribution system has improved considerably. Manufacturers produce much higher volumes of alcohol but ship it to brokers that then distribute it to the market, making it easier for pallet shipments to reach other regions and across borders.   

What caused the rise of celebrity-run tequila brands? 

Tequila sales in the US have been dropping since 1990 when they peaked at 180 million gallons, but since 2006, many celebrities have taken to marketing their brands.  

The US is also behind this boom pushing back against heavy regulation and opening up new opportunities for small-scale production.   

Celebrities are a massive marketing force for businesses to work their magic. Brands want celebrities to represent them because they know people will buy what the celebrity promotes, no matter what. Plus, celebrities are famous faces that can touch consumers emotionally and connect with them in ways that brands don’t have the chance to do.  

The success of celebrity-run tequila companies continues to increase 

Celebrities have taken on a new venture that focuses on the same core commodity and process as their previous celebrity branding ventures, tequila. As these brands begin to expand and the quality of life associated mainly with the celebrity niche marketers improve, more people will be convinced to try these brands. People need to maintain their brand by continuing to keep up their lifestyles, or else they will lose interest in what they promote.    

Tequila as a drink and industry can be dated back to the 16th century. Often, artisanal tequila brands are associated with young, up-and-coming musicians or actors. Many celebrity-run brands sell their tequila line either at their concerts or online through their websites.  

The latest tequila craze is nitrogen-frozen clear Agave liquor with an upscale price tag.  

There seem to be no bounds on what celebrities will package under their name to make money in this current era! 

Conclusions 

The research found that more and more celebrity-run tequilas brands were surfacing, suggesting that consumers are becoming more aware and willing to buy products endorsed by celebrities. When purchasing a product, their trust in the celebrity may often outweigh their thoughts on the company’s authenticity. The explosive growth of the celebrity brand in the upcoming years is especially prevalent in popular social media platforms. When we first realized the numbers, the data analyst in me couldn’t help but sit back and think about the implications of this rise. The popularity of influencers is no secret, and trends usually show a spike when that person’s name is leveraged. Brands seem to be capitalizing on this. 

Black women are leading the entrepreneurial race in 2022

Black women are leading the entrepreneurial race in 2022

Why Black Women Business Owners are Starting New ventures

Black women are taking the leap into entrepreneurship in record numbers. A new study reveals facts that showcase black women’s influence on the business world.

Black entrepreneurship in the USA

Roughly 5 million Black women own a business in this country. You are also more likely to own a business if you are part of this group. They are using different strategies – some participate in exporting companies, others one woman boutiques, some make custom clothing.

Reasons for this trend among black women

There are many reasons for this trend among black women to start new ventures. One of these is the possibility of increasing self-empowerment, leaving adverse environments, and controlling their own destinies to make changes. Another argument notes that African American women are impacting the economic system by increasing the understanding of entrepreneurship opportunities for entrepreneurship help.

How to quantify and counter stereotypes

As women, especially Black Women, who are business owners, frequently, it is their struggle to reconcile tradition with modernity and balance family responsibility with managing small businesses.

With this struggle comes the ever-present undermining of the idea that Black women like me can really make anything happen for themselves. Black women may experience racism, sexism, and other biases from gatekeepers in their industry.

They feel that not being taken seriously because of their race, ethnicity, or gender profoundly affects their self-esteem and confidence levels. Reading this blog content is very insightful. It covers all the major points in detail.

The article talks about how Black Women business owners are starting new ventures because they are labeled with stereotypes like “they don’t perform well,” which is inaccurate. They explain the importance of having numbers and statistics available to quantify and counter these stereotypes.

Statistics of successful black women

Black women are the least likely to start a business but are also among the most successful black women entrepreneurs. Some interesting statistics about this subset of entrepreneurs are that they found success other than traditional startups. They formed 9% of hair care business owners, 11% of cosmetic businesses, 8% of beauty supply company owners, and 7% of florists.

The intersection of gender and race

Black female entrepreneurs make up only 3% of all U.S. women business owners, yet they generate a disproportionately high percentage of the entrepreneurial output of the nation. However, most Black female entrepreneurs report that racial barriers impact their ability to do business and their perceptions of business opportunities.

Is Entrepreneurship the new civil rights movement?

I’ve mentioned the term ‘Silicon Valley of Black Women’s Business,’ and I think that ‘entrepreneurship is the new civil rights movement”. Entrepreneurship is supposed to be one of the paths out of poverty. Starting your own business gives people an incredible sense of pride, more self-determination, and often more money. Plus, it looks great on your résumé. For Black women, traditionally marginalized in the business world, entrepreneurship offers one path of empowerment not available to more privileged Americans, including white men.

This article was penned by Jonathan P. Wright. Jonathan is a freelance writer for multiple mainstream publications and CVO of RADIOPUSHERS. You can read more of his work by clicking here.