Evolving into a CEO is a beautiful transformation.
Most independent artists focus solely on creating music rather than learning the business components of music. Sadly, this lack of interest and discipline opens the door to immense financial exposure, betrayal, and misinformation.
You give others unparalleled power over your life when you let them control your knowledge. Generating billions of dollars, young black talented artists fuel a large portion of America’s economy. In spite of this, they receive the smallest portion of revenue from the music industry.
Music icon T-Pain stated on the wildly popular podcast ‘Drink Champs’ that record labels generated seventeen billion dollars in revenue and artists only received twelve percent! Yo Gotti, Rick Ross, Nelly, Ray J, Diddy, Drake, Jay-Z, Ludacris, 50 Cent, and more have turned from recording artists to music moguls.
Numerous platinum plaques and million-dollar entities are owned and operated by them all. Most of the artists that appear on the ‘Forbes magazine’ top 30 earnings list are CEOs.
In 2022, XAYWAY is a hybrid Generation Z music executive.
Major Record Artist/Multi-Platform Entrepreneur XAYWAY represents the new-age Generation Z hustler. As a multimedia entrepreneur, XAYWAY has fully embraced his role as a mogul. XAYWAY’s parent company provides a corporate umbrella for multiple interactive companies.
XAYWAY’s brands include a record label, clothing line, global merchandising, music publishing, and TV/Film. The business acumen of XAYWAY landed him an executive role with the digital branding agency RADIOPUSHERS.
XAYWAY is solely responsible for increasing, monetizing, and building RADIOPUSHERS’s YouTube division. As head of YouTube Engagement and Monetization, XAYWAY will lead and conduct YouTube training sessions for indie artists on Spotify Live.
XAYWAY also performs YouTube live training sessions with emerging artists. Heading into 2023, XAYWAY is positioned for long-term success.