by Waqar | Mar 21, 2025 | Uncategorized |
Photo by Joel Muniz on Unsplash
Playboi Carti, one of the most enigmatic and influential figures in modern music, has finally unveiled his long-awaited album, solidifying his artistic identity with a bold declaration—I AM MUSIC.
After years of teasing fans with cryptic messages, unpredictable social media activity, and an unconventional approach to releases, the Atlanta-born rapper has returned with a follow-up to Whole Lotta Red (WLR). This album is not just another addition to his discography but a defining statement that cements his legacy in the industry.
With a uniquely chaotic energy, Playboi Carti has carved out a space that transcends traditional hip-hop. His music is not just rap—it’s an experience, a subculture, a lifestyle. And with this new release, he isn’t just offering fans another album; he’s declaring his supremacy as an artist whose influence shapes an entire generation.
The Wait is Over
For years, fans have been eagerly awaiting new material from Playboi Carti. Following the release of Whole Lotta Red in December 2020, the rapper went relatively silent, except for sporadic leaks and snippets that sent his fanbase into a frenzy. With no clear release date in sight and an aura of mystery surrounding his creative process, Carti built up anticipation in a way only he could—through silence, unpredictability, and a carefully curated persona of mystique.
Rumors of new music circulated for months, with fans dissecting every hint, every cryptic social media post, and every rare public appearance. Would it be a Whole Lotta Red deluxe edition? A completely new project? No one knew for sure.
But now, the wait is finally over. Playboi Carti has delivered an album that crashes through all expectations and arrives with a force that demands attention.
If there’s one thing Playboi Carti knows how to do, it’s curate an unforgettable sonic experience. His new album boasts an impressive lineup of guest appearances, featuring some of the biggest names in the industry such as Travis Scott, The Weekned, Skepta and Kendrick Lamar just to name a few.
With such a diverse array of artists contributing to the album, I AM MUSIC (or simply MUSIC, as listed on streaming services) becomes more than just a rap album—it’s a genre-blending masterpiece that showcases the fluidity of modern music.
The Album’s Name: A Statement of Power
While the album is officially listed under the title MUSIC, its cover art features an overlaid font reading I AM MUSIC, a phrase that carries a profound meaning.
Carti’s choice to make such a bold statement isn’t accidental. He has often been regarded as a trendsetter, with a musical style that continues to evolve and redefine what rap can be. His influence is undeniable—his unique delivery, ad-lib-heavy flows, and punk-rock-inspired aesthetics have birthed an entirely new wave of artists attempting to replicate his signature sound.
Back in 2022, Carti spoke about the album while it was still in progress, hinting that it would be his most personal and impactful project yet. Now that it’s here, it’s clear that he wasn’t exaggerating. MUSIC isn’t just a collection of songs—it’s a manifesto.
The Build-Up and Unique Marketing Strategy
In the days leading up to the album’s release, Carti took a highly unconventional approach to marketing. Rather than relying on traditional rollouts with single releases and promotional interviews, he let the anticipation build organically.
One of the most notable pre-release moments came through Carti’s use of Blackhaine, a UK-based experimental artist known for his aggressive spoken-word style. Blackhaine was tasked with delivering shouted announcements about the album, further adding to the chaotic and unpredictable nature of the release.
Streaming giant Spotify also played a role in amplifying the hype, sharing a cryptic video with the caption, “Have faith.” Fans interpreted this as a sign that MUSIC was about to drop, and sure enough, the album arrived in a fashion that was both expected and unexpected—exactly the way Playboi Carti operates.
A Cultural Phenomenon, Not Just an Album
Playboi Carti has never been an artist bound by industry norms. He doesn’t follow trends—he sets them.
With MUSIC, he reaffirms his place at the forefront of the culture, embracing his role as a musical chameleon who can adapt, evolve, and disrupt the status quo at will. His influence extends beyond just music—his aesthetic choices, from avant-garde fashion to distorted album covers, continue to inspire artists across multiple disciplines.
For longtime fans, this release is a validation of Carti’s enduring star power. For newcomers, it’s a perfect entry point into the world of an artist who refuses to be confined by labels.
Headlining Rolling Loud California: The Next Big Moment
The album’s release is only the beginning. Fans won’t have to wait long to see Playboi Carti bring MUSIC to life on stage.
Carti is set to headline Rolling Loud California this weekend, and given his history of high-energy, unpredictable performances, expectations are sky-high.
Those who witnessed his Rolling Loud Miami performance last year will remember a moment that felt almost prophetic. Before launching into his feature on Ye and Ty Dolla Sign’s Grammy-nominated hit Carnival, Carti told the crowd:
“Every song I’m on is my song.”
It was a bold statement that reflects how he sees his artistry. Carti doesn’t just contribute to music—he is the music. Every song he touches is infused with his unmistakable energy, making it uniquely his, regardless of who else is on the track.
With MUSIC out now and his Rolling Loud performance just around the corner, Carti is poised to deliver yet another unforgettable cultural moment.
A Legacy That Continues to Grow
Playboi Carti’s impact on the music industry is impossible to ignore. From his early days with Die Lit to the game-changing Whole Lotta Red, he has continuously defied expectations and pushed the boundaries of what hip-hop can be.
With MUSIC, he takes his artistry to the next level, proving once again that he is in a league of his own. This album isn’t just about proving doubters wrong—it’s about solidifying a legacy that will be studied, analyzed, and celebrated for years to come.
So, whether you’re a longtime fan or a newcomer just discovering the world of Playboi Carti, one thing is certain: you’re witnessing history in the making.
Stream MUSIC now on Apple Music, Spotify, Tidal, and YouTube, and experience the evolution of an artist who truly is music.
by Jonathan P-Wright | Jan 3, 2025 | Latest, Music News, New Music Alert |
Image credit: Jamie Lamor Thompson / Shutterstock.com
In the ever-evolving landscape of hip-hop, few artists have managed to captivate audiences and redefine the genre quite like Playboi Carti. Known for his unique style, enigmatic persona, and genre-bending sound, Carti has become a cultural icon in his own right. Recently, the Atlanta-born rapper made waves at the Rolling Loud Miami festival, where he not only delivered a show-stopping performance but also dropped some tantalizing hints about his highly anticipated upcoming album.
Carti’s appearance at Rolling Loud Miami was nothing short of spectacular. As the headliner for the festival’s 10th-anniversary celebration, he took center stage on Sunday night, treating fans to a mesmerizing blend of old favorites and tantalizing new material. The performance served as a testament to Carti’s evolution as an artist and his unwavering ability to command an audience.
Opening his set with a pair of unreleased tracks, Carti offered attendees a glimpse into the sonic landscape of his forthcoming album, tentatively titled “I Am Music.” This move sent ripples of excitement through the crowd, as fans have been eagerly awaiting new material from the artist since his last full-length release, “Whole Lotta Red,” in 2020.
The Anticipation Builds: “I Am Music”
The buzz surrounding Playboi Carti‘s upcoming album, “I Am Music,” has reached fever pitch. Fans and critics alike are on the edge of their seats, speculating about what the innovative artist has in store. While the album’s release date remains shrouded in mystery, Carti’s Rolling Loud performance has only served to intensify the anticipation.
During his set, Carti showcased a carefully curated mix of tracks, including several from “Whole Lotta Red” and a selection of loosies from the “I Am Music” era. This strategic blend not only satisfied longtime fans but also hinted at the direction his new material might take. The inclusion of unreleased tracks in his setlist was a bold move, demonstrating Carti’s confidence in his new work and his willingness to give fans a taste of what’s to come.
The decision to preview new material at such a high-profile event speaks volumes about Carti’s artistic vision and his connection with his audience. By choosing Rolling Loud as the platform to tease his upcoming album, he ensured maximum exposure and buzz for “I Am Music.” This move has effectively set the stage for what could be one of the most talked-about album releases in recent hip-hop history.
Carti’s Collaborative Prowess
One of the most intriguing aspects of Playboi Carti‘s artistry is his ability to elevate any track he features on. This sentiment was perfectly encapsulated during his Rolling Loud set when he made a bold declaration that sent ripples through the crowd. As the opening notes of “Carnival,” his Grammy-nominated collaboration with Ye (formerly known as Kanye West) and Ty Dolla Sign, began to play, Carti took a moment to address the audience directly.
In a rare moment of candor, Carti proclaimed, “This my song, na. Every song I’m on is my song, na.” This statement, delivered with unwavering confidence, speaks volumes about Carti’s artistic philosophy and his impact on the music industry. It’s not just about featuring on a track; for Carti, it’s about owning the moment and making it uniquely his.
This mindset has been evident in Carti’s recent string of high-profile collaborations. From “Carnival” to his work with The Weeknd and Travis Scott, Carti has consistently delivered scene-stealing performances that often overshadow the original artists. His ability to adapt his distinctive style to various musical contexts while still maintaining his unique identity is a testament to his versatility as an artist.
The Evolution of Playboi Carti’s Sound
Playboi Carti’s musical journey has been marked by constant evolution and experimentation. From his early days in the Atlanta underground scene to his current status as a global hip-hop icon, Carti has never been content to rest on his laurels. Each new release has pushed the boundaries of what hip-hop can be, incorporating elements from various genres and subcultures.
“Whole Lotta Red,” released on Christmas Day 2020, was a watershed moment in Carti’s career. The album’s punk-inspired aesthetics and experimental production marked a significant departure from his earlier work, dividing critics but ultimately cementing his status as a true innovator in the genre. Four years on, the influence of “Whole Lotta Red” is still felt throughout the hip-hop landscape, with numerous artists drawing inspiration from its bold sonic palette and unapologetic attitude.
As fans eagerly await “I Am Music,” speculation is rife about what new directions Carti might explore. Will he continue down the path set by “Whole Lotta Red,” or will he surprise listeners with yet another stylistic shift? Whatever the case, one thing is certain: Playboi Carti’s next move will be closely watched by fans and industry insiders alike.
The Art of the Tease: Carti’s Marketing Strategy
Playboi Carti’s approach to promoting his music is as unconventional as his artistic output. Rather than relying on traditional marketing tactics, Carti has mastered the art of building anticipation through carefully calculated teases and cryptic messages. This strategy was on full display at Rolling Loud Miami, where he gave fans just enough of a taste of his new material to leave them craving more.
By previewing unreleased tracks in a live setting, Carti creates a sense of exclusivity and urgency around his music. Fans who attended the Rolling Loud performance can now claim bragging rights as being among the first to hear snippets of “I Am Music.” This approach not only rewards loyal fans but also generates organic buzz as attendees share their experiences on social media and music forums.
Carti’s selective use of social media also plays into this strategy. Known for his sporadic and often cryptic posts, each new message from the artist is scrutinized by fans for potential clues about new music or upcoming releases. This air of mystery keeps fans engaged and speculating, ensuring that interest in Carti’s work remains high even during periods of relative inactivity.
The Opium Collective: Carti’s Creative Ecosystem
Another fascinating aspect of Playboi Carti’s artistic world is the Opium collective, a group of like-minded creatives that orbit around him. Earlier in the “I Am Music” rollout, Carti brought the Opium crew to Las Vegas for ComplexCon 2024, further highlighting the importance of this creative ecosystem to his artistic vision.
The Opium collective serves as both a support system and a source of inspiration for Carti. By surrounding himself with talented individuals who share his innovative spirit, Carti ensures that he’s constantly exposed to new ideas and perspectives. This collaborative environment likely plays a significant role in shaping the sound and aesthetic of his music.
The presence of the Opium crew at major events like ComplexCon and Rolling Loud also speaks to Carti’s commitment to elevating those around him. As he rises in the industry, he’s bringing his creative family along for the ride, creating opportunities for other talented artists to gain exposure and recognition.
The Visual Aesthetic: Carti’s Iconic Style
Playboi Carti’s impact extends far beyond his music. His distinctive fashion sense and visual aesthetic have made him a style icon in his own right. At Rolling Loud Miami, Carti’s choice of attire once again turned heads and sparked conversation. Donning a bulletproof vest, he evoked comparisons to both 50 Cent’s iconic look and Ye’s “Donda” era aesthetics.
This sartorial choice is more than just a fashion statement; it’s an integral part of Carti’s artistic expression. The bulletproof vest, with its connotations of protection and urban warfare, aligns perfectly with the raw, uncompromising nature of Carti’s music. It also serves as a visual metaphor for his position in the hip-hop landscape – armored against criticism and ready to take on all challengers.
Carti’s ability to create memorable visual moments extends to his stage presence as well. During his Rolling Loud set, he at one point hung upside-down, reminiscent of a bat or perhaps paying homage to iconic performances by artists like Pink. These theatrical elements add an extra layer of excitement to his live shows, ensuring that a Playboi Carti performance is always a multi-sensory experience.
The Future of Playboi Carti
As the dust settles on his Rolling Loud Miami performance, all eyes are now on Playboi Carti’s next move. With no additional live dates currently scheduled, speculation is rife about when “I Am Music” might finally see the light of day. Some fans are even wondering if Carti might be planning another surprise Christmas Day release, mirroring the strategy he employed for “Whole Lotta Red.”
Whatever the case, it’s clear that Playboi Carti is operating on his own timeline. His unconventional approach to releasing music and engaging with fans has kept him at the forefront of hip-hop innovation, even during periods when he’s not actively releasing new material. This ability to maintain relevance and generate excitement without adhering to traditional album cycles is a testament to Carti’s unique position in the music industry.
As we look to the future, one thing is certain: Playboi Carti will continue to push boundaries and challenge expectations. Whether through his music, his fashion, or his live performances, Carti has proven time and time again that he’s not content to follow trends – he’d rather create them. And with “I Am Music” on the horizon, it seems that hip-hop is about to enter yet another Playboi Carti-defined era.
The Impact of “Whole Lotta Red”
To fully appreciate the anticipation surrounding “I Am Music,” it’s crucial to understand the impact of Playboi Carti’s previous album, “Whole Lotta Red.” Released on Christmas Day 2020, the album was a sonic departure from Carti’s earlier work, incorporating elements of punk and industrial music into his trap-influenced sound.
Initially met with mixed reviews, “Whole Lotta Red” has since been recognized as a groundbreaking work that pushed the boundaries of what hip-hop could be. Its influence can be heard in the work of numerous artists who have emerged in its wake, with many adopting elements of Carti’s experimental production and aggressive vocal delivery.
The album’s success also cemented Carti’s status as more than just a rapper – he became a bonafide cultural icon. The distinctive red-and-black aesthetic associated with the album permeated fashion and visual art, while Carti’s unique slang and ad-libs entered the lexicon of young music fans worldwide.
Four years on, “Whole Lotta Red” continues to be a topic of discussion and analysis in music circles. Its longevity and growing appreciation over time have set a high bar for “I Am Music,” with fans and critics alike wondering how Carti will follow up such a defining work.
Carti’s Collaborations: A Who’s Who of Hip-Hop
One of the most exciting aspects of Playboi Carti’s career has been his collaborations with other major artists in the hip-hop world. His Rolling Loud set highlighted this, featuring tracks from his work with Ye, The Weeknd, and Travis Scott, among others.
These collaborations are more than just features – they’re a testament to Carti’s standing in the industry. The fact that such established artists are eager to work with him speaks volumes about his influence and respect within hip-hop circles. Moreover, as Carti himself stated, his presence on a track often elevates it to new heights, making it “his” song regardless of whose project it officially belongs to.
Carti’s collaborative work also serves as a bridge between his solo releases, keeping him in the public eye and allowing him to experiment with different sounds and styles. Each feature provides a new context for his distinctive voice and flow, showcasing his versatility as an artist.
As we look forward to “I Am Music,” it’s worth considering what new collaborations might be in store. Given Carti’s track record, it’s safe to assume that the album will feature some high-profile guest appearances, potentially introducing listeners to new facets of his artistry.
The Mystery of the Release Date
One of the most intriguing aspects of the “I Am Music” rollout is the uncertainty surrounding its release date. Playboi Carti has always been unpredictable when it comes to dropping new music, and this album seems to be no exception.
The lack of a concrete release date has become a topic of intense speculation among fans. Some are hoping for another surprise Christmas Day release, mirroring the strategy used for “Whole Lotta Red.” Others are poring over Carti’s social media posts and live performances for any hints or clues about when the album might drop.
This air of mystery is very much in keeping with Carti’s overall artistic persona. By keeping fans guessing, he maintains a level of excitement and anticipation that few other artists can match. It’s a strategy that has served him well in the past, turning each new release into an event that dominates social media and music news cycles.
Whether “I Am Music” arrives as a surprise or with a more traditional rollout, one thing is certain: when it does drop, it will be one of the most talked-about releases of the year.
As we eagerly await the release of “I Am Music,” it’s clear that Playboi Carti’s influence on hip-hop and popular culture at large shows no signs of waning. His Rolling Loud Miami performance served as a powerful reminder of his unique ability to captivate audiences and push the boundaries of what’s possible in hip-hop.
by Jonathan P-Wright | Jan 5, 2024 | Latest, Music News |
Image credit: hurricanehank / Shutterstock.com
In the vibrant world of hip-hop, Playboi Carti and Travis Scott need no introduction. A dynamic duo that has repeatedly proven their musical prowess, they’ve once again hit the studio to bring us a fresh new track for 2024, aptly titled “BACKR00MS”.
A Surprise Announcement and the Role of a British Artist
Playboi Carti and Travis Scott took to their respective social media accounts early this week to announce their latest project. The announcement came as a surprise to many, given the secretive nature of its release. A video clip featuring British artist Blackhaine yelling about the new music release added an extra layer of intrigue to the announcement.
“New music, Carti, Travis Scott, dropping today!” – Blackhaine
This isn’t the first time Blackhaine has been involved in the announcement of a new release. He had also assisted Carti in announcing his track “H00DBYAIR” back in December.
The Teaser and the Mystery of Time
The video teaser released by the rappers included a timestamp of 9:30 p.m., but failed to specify the time zone. This left fans in suspense, as they eagerly awaited the release of “BACKR00MS”.
The “FE!N” Phenomenon and Scott’s Circus Maximus Tour
Scott’s “FE!N”, from his “Utopia” album, has been a hit with fans. During his Circus Maximus Tour, Scott performed “FE!N” a total of ten times at the Tulsa, Oklahoma stop alone. This trend reportedly continued at other stops on the tour, including performances at Madison Square Garden and Barclays Center in Brooklyn.
Scott’s dedication to performing “FE!N” can be attributed to the energy he receives from his fans:
“Man, I have the best fans in the world and I go off the energy they give me, and they were wild that night, and so I just got even wilder,” – Travis Scott on The Tonight Show Starring Jimmy Fallon.
The Anticipation for “BACKR00MS”
With the announcement of “BACKR00MS”, fans are eagerly anticipating the latest collaboration between Playboi Carti and Travis Scott. Given their previous successful collaborations, expectations are high for this new release.
In the ever-evolving world of Music News, this announcement has undoubtedly generated a buzz and we can’t wait to hear what this dynamic duo has in store for us.
Conclusion
The announcement of “BACKR00MS” has sent waves of excitement through the hip-hop community. The collaboration between Playboi Carti and Travis Scott promises another hit, and fans are eagerly awaiting its release. Until then, we can only speculate on the magic that this dynamic duo will bring to our playlists.
by Derrick T Lewis | Dec 26, 2023 | Latest, Music News |
Image credit: Jamie Lamor Thompson / Shutterstock.com
Playboi Carti, the founder of Opium, is no stranger to stirring up intrigue with his lyrical content. His latest track, “H00DBYAIR,” is no exception. The song’s outro gives a brief yet poignant glimpse into his personal life, revealing that he has recently welcomed a second child into the world. Let’s delve into the details of this exciting new development.
Decoding the Lyrics
Longtime fans were quick to decipher the clues in “H00DBYAIR”. It seems that the song acts as Carti’s public announcement of his newborn daughter. He refers to her as Yves in the song, a name initially misinterpreted by some fans as “Eve”.
A Father of Two
Before Yves, there was Onyx. Playboi Carti’s son, Onyx, is from his previous relationship with Australian rapper, Iggy Azalea. The new track gives a nod to Onyx, demonstrating Carti’s tender side as a father. The rapper takes listeners on a journey through his experiences of fatherhood, sharing the age he was when each of his children were born.
Clearing Up Confusion
Playboi Carti took to Instagram Stories to clear up the confusion surrounding his daughter’s name. He corrected the spelling from “Eve” to Yves, using a familiar font he’s been employing throughout his recent songs. This clarification added an extra dimension to the rapper’s persona, showing his attention to detail and care for his fans’ understanding.
Legal Matters
In the backdrop of this happy news, there seems to be a cloud of legal issues. TMZ reported earlier this year about an arrest in Georgia, with Carti initially accused of assaulting a woman described as “his pregnant girlfriend.” The alleged assault was reported to have occurred in December of the previous year. However, Carti’s lawyer, Brian Steel, refuted the allegations, stating that Carti had been “falsely accused”.
“Mr. Carter was falsely accused,” Steel had said. “Pursuant to my communications with the Fulton County District Attorney‘s Office, this case will be dismissed without any prosecution or litigation.”
Anticipating New Music
Fans of Playboi Carti are eagerly waiting for his new album, speculated to be titled “Music”. This album is expected to drop next month, marking a significant milestone as it comes just over three years after his critically acclaimed “Whole Lotta Red”.
Wrapping Up
Playboi Carti’s latest track “H00DBYAIR” has not only given fans a catchy new tune to vibe to but also a glimpse into his personal life. As he navigates his journey of fatherhood, his music continues to evolve alongside him, an echo of his experiences and emotions. One thing is certain – Playboi Carti isn’t just a rapper; he’s a storyteller, sharing his narrative with the world one song at a time.
As we anticipate his new album, we can only expect more layers of his life to be unraveled, more stories to be told, and more music that resonates with the experiences of his fans. Until then, we celebrate the birth of Yves and the new chapter in Playboi Carti’s life.
by Laghe Andrews | Nov 9, 2023 | Latest, Music News |
Image credit: Jamie Lamor Thompson / Shutterstock.com
Celebrated music artist Playboi Carti is set to mark the three-year milestone of his chart-topping album, Whole Lotta Red this December. The groundbreaking album, which has been a mainstay in music rotations since its Christmas Day release in 2020, has sparked an array of theories. The project has been known by various working titles, including the cryptic “Music.”
In a recent conversation with Damien Cummings for Numéro Berlin, Carti shed light on his unconventional recording process for his latest work, which intriguingly included a prolonged stay inside an unspecified cave and other distinctive locations.
Music Born in a Cave: A Journey Into the Unorthodox
“I’ve been recording in Paris, I love Paris. Amazing,” Carti told the publication.
Carti’s recording journey took him to the French capital, Paris, which he openly adores. But more fascinating is his admission of spending about three months inside a cave, a move that might seem eccentric to some. The music born out of this unique experience, according to Carti, is nothing short of “chaotic and crazy.”
Carti’s Diverse Recording Locales and Their Influence on His Music
“Then, I’m in a glass house, somewhere in the hills, and the music there is just very good to the ears. And then, I’m in Atlanta and the tensions are just high and the music is biting.”
Carti’s musical journey didn’t stop at the cave. He went further to record in a glass house nestled somewhere in the hills. The music birthed there was, in Carti’s words, “very good to the ears.” He also recorded in Atlanta, where the high tensions translated into biting music.
The Anticipation of a New Album
Even though Carti didn’t give specific details about the release plans of this much-anticipated album or a final title, he did share his excitement about its likely release. He believes he’s about to release the “best album” of his career, a sentiment he admits to feeling with every project.
“This is my moment,” he said. “This is the one for me.”
This suggests a strong conviction in the quality of his impending work and a readiness to meet the expectations of his fans.
The Antagonist Tour and Album Release Speculations
Carti’s latest run of U.S. tour dates, dubbed the Antagonist Tour, was initially planned to start earlier but will now commence at the start of 2024. With the support of Ken Carson, Destroy Lonely, and Homixide Gang, the tour will kick off with a show at the Delta Center in Salt Lake City on Jan. 14.
Given that Carti’s new album is widely speculated to be released in 2024, the shift in tour dates is understandable. The eagerness for a WLR follow-up among fans remains undeniably high. As proof, fans are still actively commenting on a Carti Instagram post from December of last year.
Playboi Carti’s Opium Label: A Year in Review
In summary, as the three-year anniversary of Whole Lotta Red draws near, fans eagerly anticipate new music from Playboi Carti. His unique recording process and the promise of a “chaotic and crazy” sound have only heightened the anticipation. As we wait, the words echo: “This is my moment. This is the one for me.”
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