In the world of hip-hop, the journey of a beat can be as intriguing as the final product itself. Such is the case with the captivating rhythm behind Kendrick Lamar’s chart-topping hit “Hey Now.” The mastermind behind this infectious beat, none other than the prolific producer Mustard, recently shed light on the fascinating odyssey that led to the track’s creation and eventual success.
The Genesis of a Unique Sound
The story of “Hey Now” begins in 2019, when Mustard, known for his innovative approach to music production, set out to create something extraordinary. His goal was ambitious yet clear: to craft a West Coast-inspired beat that would pay homage to the iconic sound of The Neptunes’ “Grindin’.” This vision led to the birth of a rhythm that would eventually captivate audiences worldwide.
Crafting the Beat
Mustard’s creative process for “Hey Now” was marked by a deliberate approach to sound design. The producer focused on creating a sparse, minimalist backdrop that would serve as a canvas for an artist’s lyrical prowess. This intentional emptiness, punctuated by unconventional sound elements, was designed to challenge and inspire the right performer.
Drawing inspiration from the groundbreaking production of “Grindin’,” Mustard aimed to capture the essence of that track’s impact while infusing it with a distinctly West Coast flavor. This fusion of influences resulted in a beat that was both familiar and refreshingly novel, setting the stage for what would become a standout track in contemporary hip-hop.
The Search for the Perfect Artist
With the beat completed, Mustard embarked on a quest to find the ideal artist who could bring his vision to life. This search would lead him to present the track to several high-profile rappers, each encounter revealing new insights about the beat’s potential and challenges.
Mustard’s first stop was with long-time collaborator and fellow West Coast artist YG. Known for his hard-hitting lyrics and authentic street sound, YG seemed like a natural fit for the unconventional beat. However, the encounter didn’t yield the expected results.
When presented with the beat, YG’s response was one of intrigue mixed with uncertainty. The rapper, accustomed to Mustard’s more traditional productions, found himself at a loss for how to approach the unique rhythm. Despite Mustard’s enthusiasm, YG ultimately decided not to pursue the track, leaving the producer to continue his search.
Quavo’s Surprising Response
Undeterred, Mustard next approached Quavo, one-third of the chart-topping group Migos. Known for his distinctive flow and ability to adapt to various styles, Quavo seemed like a potential match for the unconventional beat.
The interaction between Mustard and Quavo regarding the beat became a memorable anecdote in the track’s journey. Quavo, upon hearing the sparse and unusual rhythm, reportedly asked Mustard, “What the hell you want me to do to it? You want me to whisper on the beat?” This candid response highlighted the challenging nature of the production and the unique approach it demanded from any potential artist.
In his continued quest to find the right artist, Mustard also shared the beat with versatile singer and rapper Ty Dolla $ign. Known for his smooth vocals and ability to blend genres, Ty Dolla $ign seemed like an interesting choice for the unconventional track.
Interestingly, Ty Dolla $ign did record a song using the beat. However, in a surprising twist, Mustard decided not to move forward with this version. The reasons behind this decision remain undisclosed, adding another layer of intrigue to the beat’s journey.
The Kendrick Lamar Connection
As the beat continued its journey through the music industry, fate would eventually bring it to the attention of one of hip-hop’s most revered artists: Kendrick Lamar. The connection between Mustard’s creation and the Pulitzer Prize-winning rapper would prove to be the key to unlocking the beat’s full potential.
The turning point came during a casual conversation between Mustard and Kendrick Lamar. Mustard, still believing in the potential of his creation, decided to share it with Lamar, describing it as a “really weird-ass beat” that he genuinely loved.
Unlike the previous artists, Kendrick Lamar’s response was immediate and enthusiastic. Upon hearing the beat, Lamar quickly claimed it, simply stating, “Oh yeah, I got it.” This instant connection between the artist and the production would prove to be the catalyst for what would become “Hey Now.”
The Transformation into “Hey Now”
With Kendrick Lamar on board, the beat began its transformation into the track that would captivate audiences worldwide. This process, however, remained shrouded in mystery for Mustard, adding an element of anticipation to the project.
Despite Kendrick Lamar’s immediate interest, Mustard didn’t get to hear the finished product until much later. The producer’s first encounter with the completed track came during the video shoot for “Not Like Us,” another collaboration between the two artists.
Upon its release, “Hey Now” quickly became a standout track on Kendrick Lamar’s album. The song’s unique sound, combining Mustard’s innovative beat with Lamar’s lyrical prowess, resonated strongly with listeners and critics alike.
Chart Success and Recognition
The success of “Hey Now” was not limited to critical acclaim; it also achieved significant commercial success, further cementing both Mustard’s and Kendrick Lamar’s positions in the music industry.
“Hey Now” made a strong debut on the Billboard Hot 100 chart, quickly climbing to the number 5 position. This achievement marked another milestone in both artists’ careers and highlighted the track’s widespread appeal.
Mustard’s excitement over the song’s success was evident in his social media posts. The producer shared his joy on Instagram, posting, “I’m just getting started #2 and #5!” This statement not only celebrated the current success but also hinted at Mustard’s ambitions for future projects.
The Significance of “Hey Now” in Hip-Hop
The journey of “Hey Now” from its creation to its eventual success with Kendrick Lamar represents more than just a hit song; it exemplifies the collaborative and often unpredictable nature of hip-hop production.
Mustard’s unwavering belief in the beat, despite initial rejections from other artists, showcases the importance of persistence in the music industry. His decision to continue sharing the beat until it found the right artist ultimately led to its success.
The collaboration between Mustard and Kendrick Lamar on “Hey Now” highlights the magic that can happen when the right producer connects with the right artist. Their synergy brought out the best in both the beat and Lamar’s lyrical abilities.
Mustard’s Production Philosophy
The story behind “Hey Now” offers insights into Mustard’s approach to music production and his willingness to push boundaries within the hip-hop genre.
By creating a beat that was described as “weird” and “empty,” Mustard demonstrated his commitment to innovation in music production. This approach challenges artists to think differently and can lead to groundbreaking tracks.
Mustard’s journey with this beat underscores the importance of finding the right artist for a particular production. The producer’s patience in waiting for the perfect match paid off in the end, resulting in a chart-topping hit.
The Impact on Mustard’s Career
The success of “Hey Now” has had a significant impact on Mustard’s career, further solidifying his position as one of the industry’s top producers.
The track’s success has showcased Mustard’s ability to create hits beyond his signature sound, potentially opening doors for more diverse collaborations in the future.
The collaboration with Kendrick Lamar on “Hey Now” has likely strengthened Mustard’s relationship with one of hip-hop’s most respected artists, potentially leading to future high-profile projects.
Lessons for Aspiring Producers
The story of “Hey Now” offers valuable lessons for up-and-coming producers in the music industry.
Mustard’s unwavering belief in the potential of his beat, despite initial setbacks, highlights the importance of trusting one’s creative instincts.
The journey of this beat from creation to chart success spanned several years, emphasizing the need for patience in the music industry.
Mustard’s ability to share his beat with various high-profile artists underscores the importance of building and maintaining industry relationships.
The Future of Mustard’s Productions
With the success of “Hey Now,” many are curious about what the future holds for Mustard’s productions. The positive reception to this unconventional beat may encourage Mustard to explore even more experimental sounds in his future productions.
The industry and fans alike are eagerly anticipating Mustard’s next moves, particularly potential collaborations with other innovative artists in the hip-hop world.
Conclusion
The journey of Mustard’s beat from its creation in 2019 to becoming the foundation of Kendrick Lamar’s hit “Hey Now” is a fascinating tale of persistence, creativity, and the unpredictable nature of the music industry. It serves as a testament to Mustard’s skill as a producer and his ability to create sounds that challenge and inspire artists. As the track continues to enjoy success, it stands as a reminder of the magic that can happen when innovative production meets exceptional artistry in the world of hip-hop.
The high-profile hip-hop rivalry between acclaimed rappers Kendrick Lamar and Drake has transcended the music sphere, captivating audiences across diverse walks of life. In a surprising twist, tennis superstar Naomi Osaka found herself drawn into the heated exchange, offering her candid perspective on the ongoing lyrical battle.
A Pacifist Stance, Yet Allegiance to Lamar’s Artistry
In the aftermath of her triumphant victory over Clara Burel at the Italian Open on Wednesday, Osaka was unexpectedly quizzed about the rap feud that has dominated headlines. With a diplomatic approach, the four-time Grand Slam champion initially declared herself a “pacifist” and a “neutral party” in the beef, seeking to maintain a balanced stance.
However, her admiration for Kendrick Lamar’s artistry ultimately swayed her allegiance. “Kendrick dropped some heat, that last song,” Osaka remarked, referring to Lamar’s recent release, “Not Like Us.” She praised the track as “amazing,” revealing that she had even incorporated it into her pre-match ritual, playing it while walking onto the court.
Endorsing Lamar’s Potential Retaliation
When questioned about the possibility of Lamar releasing another retaliatory track, Osaka’s response was unequivocal: “Yeah. Sorry.” Her apologetic tone hinted at her understanding of the implications such a move might have on the already heated exchange.
Delving deeper into the intricacies of the rap battle, Osaka demonstrated a keen grasp of the lyrical volleys exchanged thus far. “Technically, Kendrick dropped that song, then Drake dropped ‘The Heart Part 6,’ so technically Kendrick could drop another two if he wanted to,” the 26-year-old tennis star astutely observed.
A Fan’s Perspective on the Feud’s Benefits
Osaka’s analysis didn’t stop there. She astutely referenced a poignant line from Drake’s “The Heart Part 6,” in which the Toronto-based rapper reflected on the feud, acknowledging that Kendrick’s fans “are getting some raps out of you,” and expressing his contentment at being able to “motivate you.”
Echoing this sentiment, Osaka, a self-professed Kendrick Lamar enthusiast, expressed her delight at the unexpected surge of new music from her favorite artist. “Me being a Kendrick fan, I haven’t gotten this many Kendrick songs in a very long time,” she confessed. “So, you know, if he wants to keep dropping.”
Her remarks highlighted the potential positive outcomes of the rap feud, as it has seemingly inspired both artists to unleash a torrent of new material, much to the delight of their respective fanbases.
A Unique Perspective on a Cultural Phenomenon
Osaka’s candid insights into the rap feud between Kendrick Lamar and Drake offer a refreshingly unique perspective on a cultural phenomenon that has captivated audiences worldwide. Her ability to analyze the intricate lyrical exchanges while maintaining a neutral stance showcases her multifaceted interests and intellectual curiosity.
As the tennis star continues to cement her legacy on the court, her foray into the realm of hip-hop commentary has undoubtedly endeared her to a broader audience, solidifying her status as a multidimensional figure whose influence extends far beyond the boundaries of her sport.
The Rap Feud: A Catalyst for Artistic Expression
The ongoing rap feud between Kendrick Lamar and Drake has proven to be more than a mere clash of egos; it has become a catalyst for artistic expression, igniting a creative spark within both artists. As the lyrical volleys continue to unfold, fans and observers alike eagerly anticipate the next salvo, eager to witness the evolution of this cultural phenomenon.
Naomi Osaka’s endorsement of Lamar’s potential retaliation underscores the widespread fascination with this rap battle, transcending traditional boundaries and capturing the attention of individuals from diverse backgrounds.
A Masterclass in Lyrical Dexterity
Each new release from Lamar and Drake serves as a masterclass in lyrical dexterity, showcasing their unparalleled wordsmithing abilities and their capacity to weave intricate narratives through their verses. The anticipation surrounding these tracks is palpable, as fans eagerly dissect every line, seeking hidden meanings and subtle jabs at the opposing camp.
Osaka’s endorsement of Lamar’s potential retaliation underscores the widespread fascination with this rap battle, transcending traditional boundaries and capturing the attention of individuals from diverse backgrounds.
The Enduring Appeal of Hip-Hop Rivalries
Hip-hop has long been a breeding ground for rivalries, with artists engaging in lyrical jousts that have become the stuff of legend. From the iconic East Coast-West Coast feud of the 1990s to the more recent clashes between contemporary rap titans, these rivalries have played a pivotal role in shaping the genre’s evolution and captivating audiences worldwide.
The Kendrick Lamar-Drake feud is the latest chapter in this storied tradition, showcasing the enduring appeal of hip-hop rivalries and their ability to transcend generational and cultural boundaries.
Transcending Boundaries: Hip-Hop’s Universal Language
Naomi Osaka’s engagement with the Kendrick Lamar-Drake feud is a testament to the universal language of hip-hop and its capacity to resonate with individuals from diverse backgrounds. Her insights highlight the genre’s ability to transcend traditional boundaries, appealing to audiences across various disciplines and walks of life.
As the feud continues to unfold, it serves as a reminder of the power of artistic expression and the enduring allure of lyrical battles, captivating audiences and inspiring artists to push the boundaries of their craft.
The Intersection of Sports and Music: A Symbiotic Relationship
Osaka’s commentary on the rap feud underscores the symbiotic relationship between sports and music, two cultural forces that have long been intertwined. Athletes have long drawn inspiration from the rhythms and lyrics of hip-hop, incorporating the genre’s energy and swagger into their pre-game rituals and post-victory celebrations.
Conversely, musicians have often looked to the world of sports for inspiration, drawing parallels between the competitive nature of their respective fields and the relentless pursuit of excellence that defines both endeavors.
A Unifying Force: Hip-Hop’s Transcendent Impact
Hip-hop’s transcendent impact extends far beyond the confines of the music industry, permeating various aspects of popular culture and serving as a unifying force that brings together individuals from diverse backgrounds. Naomi Osaka’s engagement with the Kendrick Lamar-Drake feud is a testament to this phenomenon, highlighting the genre’s ability to captivate audiences across the globe.
As the feud continues to unfold, it serves as a reminder of the power of artistic expression and the enduring allure of lyrical battles, captivating audiences and inspiring artists to push the boundaries of their craft.
The Enduring Legacy of Rap Feuds
While the Kendrick Lamar-Drake feud may eventually fade into the annals of hip-hop history, its impact will undoubtedly reverberate for years to come. Rap feuds have a way of leaving an indelible mark on the genre, shaping the narratives and influencing the artistic trajectories of the artists involved.
The enduring legacy of these feuds lies in their ability to inspire future generations of rappers, igniting a passion for lyrical dexterity and the art of wordplay. As such, the Kendrick Lamar-Drake feud has the potential to become a touchstone for aspiring emcees, serving as a reminder of the power of artistic expression and the enduring allure of hip-hop rivalries.
Conclusion
Naomi Osaka’s insights into the Kendrick Lamar-Drake rap feud have provided a unique perspective on a cultural phenomenon that has captivated audiences worldwide. Her endorsement of Lamar’s potential retaliation underscores the widespread fascination with this lyrical battle, transcending traditional boundaries and capturing the attention of individuals from diverse backgrounds.
As the feud continues to unfold, it serves as a reminder of the power of artistic expression and the enduring allure of hip-hop rivalries, inspiring artists to push the boundaries of their craft and captivating audiences with their lyrical dexterity. Whether Lamar chooses to respond with another salvo remains to be seen, but one thing is certain: the world will be watching, eagerly anticipating the next chapter in this epic rap saga
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The “N95” video was live on YouTube Saturday afternoon (May 14). Director Kendrick and his partner Dave Free managed production. As the production company for the eccentric video, they cite their multi-faceted agency pgLang.
This video contains several references to religion, among them crosses that hang on the walls of one room, Kendrick hovering above water with his arms outstretched like Jesus on the cross, and K Dot’s godly flow throughout the video. A cameo appearance by Baby Keem also appears in the mainly black-and-white project.
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