by Jonathan P-Wright | Mar 4, 2022 | Business News, Latest |
The Rise of Celebrity-Run Tequila Brands in 2022
In recent years, the tequila market has seen growth in both the domestic Mexican one and the global international markets. Cultural symbols of Mexico, such as El Diablo and Patrón, have grown to prominence internationally, which is evident through Tequila Cuervo being sold in over 170 countries. On a smaller scale, celebrity brands provide yet another option for consumers within these markets.
Why more celebrities are starting their own tequila companies
Just like any brand, the tequila market is rising rapidly with many customers. As a result, many celebrities see this as an opportunity to start their own company and capture some of that market. Some stars want to break into the alcohol industry because it’s not saturated, and there’s money to be made.
Madonna, Justin Bieber, and Selena Gomez are just a few celebrities who have started their tequila brands. The reason is simple: the distribution system has improved considerably. Manufacturers produce much higher volumes of alcohol but ship it to brokers that then distribute it to the market, making it easier for pallet shipments to reach other regions and across borders.
What caused the rise of celebrity-run tequila brands?
Tequila sales in the US have been dropping since 1990 when they peaked at 180 million gallons, but since 2006, many celebrities have taken to marketing their brands.
The US is also behind this boom pushing back against heavy regulation and opening up new opportunities for small-scale production.
Celebrities are a massive marketing force for businesses to work their magic. Brands want celebrities to represent them because they know people will buy what the celebrity promotes, no matter what. Plus, celebrities are famous faces that can touch consumers emotionally and connect with them in ways that brands don’t have the chance to do.
The success of celebrity-run tequila companies continues to increase
Celebrities have taken on a new venture that focuses on the same core commodity and process as their previous celebrity branding ventures, tequila. As these brands begin to expand and the quality of life associated mainly with the celebrity niche marketers improve, more people will be convinced to try these brands. People need to maintain their brand by continuing to keep up their lifestyles, or else they will lose interest in what they promote.
Tequila as a drink and industry can be dated back to the 16th century. Often, artisanal tequila brands are associated with young, up-and-coming musicians or actors. Many celebrity-run brands sell their tequila line either at their concerts or online through their websites.
The latest tequila craze is nitrogen-frozen clear Agave liquor with an upscale price tag.
There seem to be no bounds on what celebrities will package under their name to make money in this current era!
Conclusions
The research found that more and more celebrity-run tequilas brands were surfacing, suggesting that consumers are becoming more aware and willing to buy products endorsed by celebrities. When purchasing a product, their trust in the celebrity may often outweigh their thoughts on the company’s authenticity. The explosive growth of the celebrity brand in the upcoming years is especially prevalent in popular social media platforms. When we first realized the numbers, the data analyst in me couldn’t help but sit back and think about the implications of this rise. The popularity of influencers is no secret, and trends usually show a spike when that person’s name is leveraged. Brands seem to be capitalizing on this.
by Samantha J Rice | Mar 1, 2022 | Latest, Music News, New Music Alert |
He delivered a wealth of cuts last year that allowed fans to keep up with him. These included the Ringside series by 183rd, and projects like Thanks Again and Hustler’s Catalog 2. This year he’ll get back to it straight away with Driplomatic Immunity, which he announced is scheduled to arrive in March. The project’s first preview was released today (Feb. 25) with DZA’s new single, “Trust Issues” by 183rd and Nym Lo. This song features the signature flow fans would expect from this group:
According to the article, The Hustler’s Catalog 2 includes a wealth of content. A number of players contributed assists, including Steven Young, Dave East, Chelsea Denise, Paris Bryant, Benny The Butcher, Numberz, and more.
Smoke DZA, 183rd, Nym Lo, Jayy Grams, and OT The Real previously collaborated on the nine-track album R.F.C. Money Is The Motive. Among the artists featured in that album are Cory Gunz, Steven Young, and Numbers. Furthermore, Smoke DZA is featured on the new track “The Hurt Business” featuring Westside Gunn and Wale released as part of the CONFLICTED soundtrack.
by Jonathan P-Wright | Feb 17, 2022 | Black Girl Magic, Business News, Latest |
In recent years, black women have been making huge waves in Hollywood and the entertainment industry. One example is Viola Davis, the first black woman to win an Emmy award for Best Actress in a Drama TV series. There are also many more famous black actresses playing lead roles in movies like A Wrinkle in Time and Black Panther and TV shows such as NBC’s This Is Us.
In recent years, Hollywood has seen a significant shift in the types of roles and the faces that we see on-screen. This is partially due to the introduction of black women who are standing up and demanding that their voices be heard. The more diverse representation becomes, the less likely it will be that there are any barriers limiting black women from achieving success in Hollywood.
The rise of black female directors
The success of films like “Black Panther,” “A Wrinkle in Time,” and “Girls Trip” has been great for black female directors who are directing films that are becoming box office successes. This is a huge step forward for Hollywood as movies with men and women of color continue to tell their stories while also catering to the audience.
Why there is a lack of diversity in Hollywood
Hollywood has always been a white-dominated industry, which continues to be the norm. There is a lack of diversity in Hollywood’s executive positions as well. As of today, there are no Latinos or black people in any of Hollywood’s top six executive positions. The lack of diversity in Hollywood is a problem because it prevents talented women and people of color from being represented in the industry. This is problematic because society’s representation of these groups determines how they are treated. If we are never seen on the big screen, we will not be seen at all. Society will only change its views and treatment of people of color, women, LGBTQ+ people, and other minorities is to start seeing them more in movies and TV shows.
The push for equal representation
Black women are finally getting the recognition they deserve in Hollywood. There has been a push for equal representation in film and television, and it’s paying off. The success of shows like “Empire” and “Scandal” prove that there is an audience for this type of content. In 2014, Ava DuVernay became the first African-American woman to direct a live-action film with a budget of over $100 million. The movie was “Selma.” Other black actresses and directors were also nominated for Academy Awards in 2016, including Viola Davis for “Suicide Squad,” Kumail Nanjiani for “The Big Sick,” and Barry Jenkins for “Moonlight.” These successes have helped pave the way for many more black women to make strides in Hollywood.
Black Women’s influence on Hollywood
Black women are a powerful force in Hollywood. According to recent numbers, movies with predominately African American casts made 2.2 billion dollars in the U.S., while movies with predominately white casts only made 1.3 billion dollars. Furthermore, these films also accounted for an estimated 11% of Hollywood’s domestic revenue last year.
Conclusion
Some might argue that the era where a Black person was only afforded one or two roles in Hollywood is over. There are now many diverse roles for Black people in Hollywood, and it seems like there’s more to come. In the past year, Black women have made a massive impact in Hollywood. Jordan Peele became the first black director to win the Academy Award for best original screenplay. Tyler Perry was nominated for an Oscar for his movie, “Boo!” NWA’s “Straight Outta Compton” won their first-ever Oscar for best original song, and in January, Oprah Winfrey will make history as the first self-made woman billionaire.
This article penned by Jonathan P. Wright. Jonathan is a freelance writer for multiple mainstream publications and CVO of RADIOPUSHERS. You can read more of his work by clicking here.
by Jonathan P-Wright | Jan 31, 2022 | Black Girl Magic, Black Owned Business, Business News, Latest, Trending |
Why Black Women Business Owners are Starting New ventures
Black women are taking the leap into entrepreneurship in record numbers. A new study reveals facts that showcase black women’s influence on the business world.
Black entrepreneurship in the USA
Roughly 5 million Black women own a business in this country. You are also more likely to own a business if you are part of this group. They are using different strategies – some participate in exporting companies, others one woman boutiques, some make custom clothing.
Reasons for this trend among black women
There are many reasons for this trend among black women to start new ventures. One of these is the possibility of increasing self-empowerment, leaving adverse environments, and controlling their own destinies to make changes. Another argument notes that African American women are impacting the economic system by increasing the understanding of entrepreneurship opportunities for entrepreneurship help.
How to quantify and counter stereotypes
As women, especially Black Women, who are business owners, frequently, it is their struggle to reconcile tradition with modernity and balance family responsibility with managing small businesses.
With this struggle comes the ever-present undermining of the idea that Black women like me can really make anything happen for themselves. Black women may experience racism, sexism, and other biases from gatekeepers in their industry.
They feel that not being taken seriously because of their race, ethnicity, or gender profoundly affects their self-esteem and confidence levels. Reading this blog content is very insightful. It covers all the major points in detail.
The article talks about how Black Women business owners are starting new ventures because they are labeled with stereotypes like “they don’t perform well,” which is inaccurate. They explain the importance of having numbers and statistics available to quantify and counter these stereotypes.
Statistics of successful black women
Black women are the least likely to start a business but are also among the most successful black women entrepreneurs. Some interesting statistics about this subset of entrepreneurs are that they found success other than traditional startups. They formed 9% of hair care business owners, 11% of cosmetic businesses, 8% of beauty supply company owners, and 7% of florists.
The intersection of gender and race
Black female entrepreneurs make up only 3% of all U.S. women business owners, yet they generate a disproportionately high percentage of the entrepreneurial output of the nation. However, most Black female entrepreneurs report that racial barriers impact their ability to do business and their perceptions of business opportunities.
Is Entrepreneurship the new civil rights movement?
I’ve mentioned the term ‘Silicon Valley of Black Women’s Business,’ and I think that ‘entrepreneurship is the new civil rights movement”. Entrepreneurship is supposed to be one of the paths out of poverty. Starting your own business gives people an incredible sense of pride, more self-determination, and often more money. Plus, it looks great on your résumé. For Black women, traditionally marginalized in the business world, entrepreneurship offers one path of empowerment not available to more privileged Americans, including white men.
This article was penned by Jonathan P. Wright. Jonathan is a freelance writer for multiple mainstream publications and CVO of RADIOPUSHERS. You can read more of his work by clicking here.
by Jonathan P-Wright | Jan 5, 2022 | Black Girl Magic, Black Owned Business, Business News |
How Black Entrepreneurs are Generating Wealth in Technology for Generations to Come
Modern-day black entrepreneurs are disrupting major industries across the world, from Silicon Valley to Hollywood. In this article created for our Entrepreneur Spotlight Series, we aim to find out more about how these influencers have been able to generate so much business for themselves and others in the technology industry.
How technology has impacted the black community in the past
While there’s been a surge in the number of black-owned tech companies, technology hasn’t always been good for the black community. In fact, it was at one point destroying it–perhaps not on purpose, but still. There was a time when black Americans were very dependent on information and data from newspaper and media outlets to inform them and make decisions about everything from healthcare to how they spent their money. Today we have the platforms we need to access this content ourselves and learn more about what we want and how to achieve it.
Technology isn’t just a means of spreading information. It’s become a brand and a tool that has enabled many to be innovative in ways never seen before, including those working on the sidelines of media.
The black community is more conscious about representation in media, entrepreneurship in the content creation space, and information about black culture than ever before.
Black entrepreneurs are generating wealth in technology for generations to come
Black entrepreneurs are fighting to redirect the negative stigmas that surround them. These recent graduates are no longer content with being on welfare or cutting on means; they are forging new opportunities to develop security for themselves and their communities on their own terms.
Technology is one of many tools these entrepreneurs are utilizing to create this change, developing innovative products and solutions via mobile phone apps, cloud computing, drones, sensors, 3D printers are just some of the topics discussed during the 21st Century African-American Entrepreneur Awards event hosted by Heineken on June 13th.
Entrepreneurship plays a significant role in economic prosperity
Black entrepreneurship is a significant and essential vehicle for economic prosperity, both now and into the future. Black-owned businesses generate approximately $34 billion in sales but hold only one percent of general contracting jobs. That statistic demonstrates the necessity of following up on roots, opposed to placing all one’s business eggs in baskets outside of oneself.
For many African Americans, entrepreneurship is the best way to obtain economic prosperity. It gives you complete control of your resources and what you are producing, but it also allows you to set your own goals. This can make a big difference in achieving goals mainly because it will be defined by the entrepreneur’s true desires. For African American entrepreneurs who choose business ownership, food service or retail are two of the most popular industries.
It’s a little-known fact that well over half of tech start-ups today are founded by women, despite the statistics that tech is no longer a field mostly dominated by men. Operating out of Silicon Valley to tech meccas like Detroit and New York City, tech sector entrepreneurship has been rising as an area of interest for many disparities. Tech entrepreneurs now make up the third-largest economic sector in Detroit alone.
This article was penned by Jonathan P. Wright. Jonathan is a freelance writer for multiple mainstream publications and CVO of RADIOPUSHERS. You can read more of his work by clicking here.
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