by Samantha J Rice | Nov 29, 2021 | Business News, Latest |
Mobile Advertising Continues To Grow
Online advertising is a fast-growing marketplace with companies continuously replacing traditional means, for instance, TV commercials, with online paid methods. Within this sector, mobile is expected to be more prominent now that various advancements have been made for making the most of that platform.
On the Rise of Mobile Advertising
Mobile advertising continues to grow. Each year the number of different mobile advertisers in America is doubling. That means, in 2020, there will need to be 5 million ad creators per month just in the US alone. The opportunities are endless when it comes to this new space. So watch your back because your competitors are watching their ads more closely than ever before. Mobile ad spending has more than doubled since 2013, making it more vital than ever for marketers to get the most out of the growing competition. Growth is mainly attributed to data security concerns consumers have related to using apps on mobile devices. This increase in mobile advertising will continue to grow with no signs of slowing down.
How Advertisers Take Advantage of Mobile
Due to the significant boom in mobile advertising, many advertisers are jumping on board and accounting for increased ad spend. Advertisers use geotargeting (also referred to as geocopping or geo-marketing), location-based services (LBS), and precise audience targeting according to your device’s operating system platform and app ecosystem. The following chart takes an inside look at how these tactics can help you grab more eyes and show up higher than other ads. According to a study conducted by International Data Corporation, “ad spending on mobile ad units” will surpass the total global spending on advertising in 2018. This has led many people to predict that mobile data will soon overtake the display as advertisers’ biggest form of ad revenue.
Online Marketing Strategies on Mobile
Mobile continues to grow in adoption, and while this is big news for the marketing world, it’s also good for business. Mobile ad spending remains strong, more marketers utilize mobile-first marketing strategies to target their audience, and even social media has an app (at least on the iPhone). This infographic looks at how online marketers should use mobile. With more company content being opted for mobile viewing, there is a real opportunity for brands to connect with consumers the way they prefer – on their phone screens. Furthermore, one of the most disruptive forces to marketing and advertising on the go has been the proliferation of mobile devices. Online marketers are finding new ways to connect with consumers via the mobile marketplace by looking at paid advertising options and promotion tactics.
Making Marketing Effective on Your Mobile Platform
For ad creators, mobile is a market segment of unprecedented size and growth. UNABRIDGED helps some of the world’s largest brands gauge audience reactions to their mobile apps more accurately.
This article was penned by Jonathan P. Wright. Jonathan is a freelance writer for multiple mainstream publications and CVO of RADIOPUSHERS. You can read more of his work by clicking here.
by Samantha J Rice | Nov 22, 2021 | Business News, Latest |
The Evolution of Television Streaming Services
The internet is a global basin of information where people can connect with a diverse set of content. With the growing populations in different areas of the world, these internet providers have been striving to keep up with the rapidly changing pace of technology and what it means for the rest of us. Several TV streaming services continue to rise in popularity among these global audiences, with brands that deliver rich content across all devices in one convenient location. There has also been a massive increase in advertising income for these providers, which continues to
How have streaming services grown during the past decade?
As of 2016, approximately 75% of American homes own streaming services. It’s no wonder that streaming services are growing across the globe. Over the past decade, growth in streaming services has been because of how easy it is to watch network shows and movies with them. These days, television networks can offer their content to these streaming services without losing money on production costs. There are even options for tuning into different languages and subreddits/boards because of this growth in popularity.
What are the advantages of using an online streaming service?
If you would like to watch television while you work, use a website streaming service. These services give you the freedom to watch your favorite TV shows, sporting events, and movies on demand. With these online services, you can also catch up with your live TV by watching it at any time without paying additional fees. Many game consoles allow users to stream services like Netflix to their TVs.
Who are the top five streamed shows in 2018?
“Mr. Robot” may be the top streamed show, but “The Good Doctor” is by far Netflix’s top show of 2018, with 4.6 million viewers each episode after accounting for time spent streaming, DVR views, and other factors.
What devices can I watch streaming services on today?
Services like Netflix and Amazon Prime offer a variety of streaming services, and many more benefits enter the market every day. Services may include video-on-demand, live programming, and sports subscriptions. Today streaming services are everywhere. It’s only natural that consumers are driven by convenience, so they want to know how to stream their favorite content anywhere. For this reason, streaming services need to recognize the wide variety of devices on the market so content viewers may find the solution that works best for them. TV streaming services are evolving in response to customer demands. As more and more people cut the cord, TV providers are signing deals with content creators so they can offer their programming over the internet. This continues an internet trend that began in 2010 when Netflix became one of the first “over-the-top” services.
Conclusion
The Evolution of Television Streaming Services
In conclusion, this study has been a typical example of how technology has been rapidly changing television viewing habits over just the course of a few years. We have seen a drastic transformation from traditional cable packages to on-demand viewing that can be done on any type of device at any time. Over-the-top streaming providers like SVOD services offer you most of the audio and video entertainment with the addition of subscription fees. These services break traditional cable subscriptions by providing various channels, watching at any time, with the most high definition output.
This article was penned by Jonathan P. Wright. Jonathan is a freelance writer for multiple mainstream publications and CVO of RADIOPUSHERS. You can read more of his work by clicking here.
by Samantha J Rice | Nov 19, 2021 | Business News, Latest |
The Rise in Popularity of Online Grocery Shopping
While people rely on brick-and-mortar grocery stores, many found convenience in shopping for groceries online, saving the travel time and hassle required to go to grocery stores.
Now that technology has advanced into the 21st century; more convenience is added with technology, leading to the rise of online grocery shopping. Take a look at where this niche metamorphosis stands today!
Online grocery shopping has its time. More people are turning to online shopping since it provides greater convenience with lower prices. Millennials are the leading consumers of online groceries. The data of this generation will illustrate that online grocery shipments are expected to grow significantly by 2030 due to this new accessibility that is brought about through technology.
Why online grocery shopping is so popular now
Online grocery shopping has been increasing in popularity for a number of years now. One reason online grocery shopping is so popular is that it makes it easier to compare prices and possibly get discounts since there is no need to leave your house to buy food.
Many people also prefer buying from their phones rather than going into physical stores that limit the number of items shoppers can buy due to space restrictions.
The convenience can easily explain the popularity of online grocery. Users can find everything they need without the hassle of going to the market and searching for items that are unique. It also saves a lot of time – a whole even for those who want healthy food. Some shoppers said that it offers a different experience from going to a store versus finding it on the internet due to the amount of specific information about each offered product.
Key consumer trends in online grocery shopping
The article focuses on online grocery shopping trends based on Nielsen’s data. The author highlights consumer behavior, the benefits of using digital technology, and ways to market products to consumers.
I think this is holding another reinvention.
It seems that the rise in popularity of online grocery shopping is not slowing down anytime soon. More customers are discovering their benefits compared to buying groceries at a physical store. Many people are using this service as a meal replacement, by rewarding themselves with an indulgence once per week or just to have fresh food delivered right to their door. Personally, I think this is just the beginning of another reinvention with more extensive opportunities ahead. Online grocery shopping is experiencing the same way that online shopping in general has. There are some companies that already have physical locations that have started to switch to an online-only setting. This new format allows customers to easily buy groceries, groceries, crafts, and more items on one platform. Much like all of the different stores popping up across the country for everything else under the sun, society is applying these principles on their next vacation destination – groceries!
Conclusion
The highest growing segment of grocery shopping is an online purchase. This represents a 77% growth rate in the last decade. Today, almost 90% of consumers plan to use their smartphones and/or computers to do their shopping online in the next 12 months. By creating and implementing an effective digital strategy, brick-and-mortar stores can compete with their online counterparts quickly and easily.
This article was penned by Jonathan P. Wright. Jonathan is a freelance writer for multiple mainstream publications and CVO of RADIOPUSHERS. You can read more of his work by clicking here.
by Diontae Bussey | Nov 17, 2021 | Business News, Latest, Tech News |
Apple TV is Keeping Customers Tuned in with Exclusive Content
Apple TV is not slowing down its content production on the streaming device by teaming up with new partners, building their own Apple TV Shows, and creating exclusive TV content.
What is the Apple TV?
Apple TV is a media streaming device produced by Apple Inc. It can connect to televisions through cable, satellite, or Wi-Fi networks. The 4K Apple TV has limited storage capacity, but you can plug external hard drives into a USB port on the system for additional storage space if needed.
The interface of the iTunes store is sleek and straightforward, with large tiles that make it easy to see movies and television shows while scrolling through them with a remote.
The original content made by Apple is unbelievable
Traditionally, Apple TV has been best known for its content delivery of third-party programs. However, the company has been moving into original content more aggressively since unveiling their newest original series based on Carpool Karaoke in August 2016. Created by James Corden (of Late Late Show with James Corden fame) and Ben Winston (Producer of Adele’s “Hello” music video), the show features celebrities doing their favorite tunes together over a car ride.
Available only on iOS devices, the iOS App Store has iOS apps that users can download onto their iOS device. Apple TV offers a wide range of rotating content they generate in-house or created exclusively for Apple. They also provide a variety of their own original programming that they have been rolling out over the past year, including “Planet of the Apps,” “Carpool Karaoke,” and “Clips.”
Subscription services on Apple TV
The Apple TV 4K has been a raving success since its launch, and a significant reason for this was its built-in subscription services allowing customers to stream a variety of content straight from their device. What’s more, with each new release of the Apple TV, its streaming quality continues to become sharper and clearer. With so many subscription-based video streaming services now available, devices like the Apple TV must keep up with constant improvements as this will keep customers tuned in to their content. Live TV is available on Apple TV. What’s more, there are also additional subscription-based video services, such as Hulu and Netflix.
Conclusion
Apple TV has exclusive and original content and, avoiding many of the limitations of television, is proving to be a viable solution. Apple TV continues to deliver on its promise of being everything you love in one device. Customers will want to tune in to Apple TV if they value exclusive content from their favorite programs. In addition, an unmatched experience with Siri means it’s easier than ever for customers to find and enjoy their entertainment. Apple is doing a lot to stay at the forefront of TV innovation. I firmly believe that Apple TV will carry this momentum through the remainder of 2021, which only means better things for app developers and show creators in the long run.
This article was penned by Jonathan P. Wright. Jonathan is a freelance writer for multiple mainstream publications and CVO of RADIOPUSHERS. You can read more of his work by clicking here.
by Diontae Bussey | Nov 16, 2021 | Business News, Latest, Music News |
Music streaming has grown in popularity over the years. Starting with the launch of Apple Music in 2015, many companies wanted to try and capture some market share by launching their own music streaming service. Google Play Music launched in 2015, YouTube Red was launched in 2016, Spotify launched in 2008. Despite minimal growth, Amazon still built up an impressive subscriber base for their music streaming service over the past three years.
The Growth of the Amazon Music Streaming Service
Amazon Music, the popular streaming service, is proving to be an amazing competitor in the industry. Amazon Music has over 50 million songs and thousands of playlists available for streaming or downloading. This service can also be used with Alexa, Amazon’s voice-activated virtual assistant, so listeners can conveniently ask Alexa to play music while their hands are busy completing other tasks. Amazon Music Unlimited has over 55,000,000 paid subscribers worldwide.
The advantages of using the Amazon Music Service
Amazon Music allows customers to listen to any music and create and manage playlists consisting of those songs. An Amazon Music Unlimited trial is free for 30 days, or customers can choose to purchase an album or a monthly subscription starting at $9.99. All individual tracks and albums bought through Amazon Music will be available to download and carry with them on their other devices. This leading music streaming service uses several adaptive algorithms to provide entertainment and lifestyle listening based on the interests and manner of the listener.
Why Is The Amazon Streaming Great for Artists?
Streaming careers have come very far in the past decade, with all the competition across many different apps available. One particular app that has proven increasingly popular is Amazon. Its main feature is that it’s free to use for Prime members, who are given access to free unlimited music streaming outside of their home country. However, the most significant benefit is the wide varied genre choice available to users. Listeners have access to an almost endless amount of songs for their taste, regardless of what they are after. What does that mean? If you’re any kind of artist, it means that we know that there is a good chance we can reach a significant number of people and help them build their fan base and establish a niche audience.
This article was penned by Jonathan P. Wright. Jonathan is a freelance writer for multiple mainstream publications and CVO of RADIOPUSHERS. You can read more of his work by clicking here.
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